Content about Wheaties

August 16, 2012

Wheaties is saluting two Olympic gold medalists by touting them on limited-edition boxes of the cereal.

MINNEAPOLIS — Wheaties is saluting two Olympic gold medalists by touting them on limited-edition boxes of the cereal.

The brand officially unveiled the boxes featuring swimmer Michael Phelps and professional beach volleyball player Misty May-Treanor.

"Michael Phelps and Misty May-Treanor have inspired others to get out and achieve their own personal best," said Jim Wilson, Wheaties marketing. "Wheaties is proud to honor them and to fuel athletes everywhere."

February 15, 2012

Wheaties is introducing three new Wheaties boxes that feature retro images of former "Wheaties Champions."

MINNEAPOLIS — Wheaties is introducing three new Wheaties boxes that feature retro images of former "Wheaties Champions."

The cereal brand said touting images of Muhammad Ali, Bruce Jenner and Mary Lou Retton on its boxes is designed to call out how these three athletic legends have continued to inspire America’s future athletes.

February 18, 2011

Rising commodity costs and brutal competition have been squeezing profits from the ready-to-eat cereal category.

Rising commodity costs and brutal competition have been squeezing profits from the ready-to-eat cereal category. Dollar sales for the 52-week period ended Dec. 26, 2010, were down 3%, according to SymphonyIRI Group. Sue Viamari, editor of SymphonyIRI’s Times and Trends, said the category has been in decline during the past several quarters, and there was a 0.7% decline in price per volume during the same period.