Content about Wheat Thins

January 3, 2014

Wheat Thins fans will get a new product to enjoy with the introduction of Wheat Thins Popped in March.

DEERFIELD, Ill. — Wheat Thins fans will get a new product to enjoy with the introduction of Wheat Thins Popped. The snack will hit retailers nationwide beginning March. 

It will be the first popped whole grain snack with wheat as the first ingredient. Wheat Thins Popped has less than 130 calories per 27-piece serving and comes in three varieties: Original Sea Salt, Sour Cream and Onion and Spicy Cheddar. The snack will retail for $3.69
 

November 6, 2013

Nabisco's Wheat Thins Holiday will hit store shelves nationwide this week.

EAST HANOVER, N.J. — Nabisco's Wheat Thins Holiday will hit store shelves nationwide this week.

The limited-edition snack has the same 100% toasted whole grain, but will feature festive imprints — a snowflake, gingerbread man, bell and candy cane — that will provide additional holiday cheer.

The suggested retail price is $3.69 for a 8.5-oz. box.
 

August 21, 2013

Nabisco announced a new gluten-free, baked snack made with rice.

EAST HANOVER, N.J. — Nabisco announced this week a new gluten-free, baked snack made with rice.

Rice Thins are a light and crispy baked snack. Rice is baked until crisp, resulting in a light texture and irresistable crunch, the company stated.

Rice Thins are available in three flavors: White Rice Original, Brown Rice Sea Salt and Pepper and Brown Rice White Cheddar.

Rice Thins have a suggested retail price of $3.69 per box. They are available this month at retailers nationwide.

January 25, 2013

Wheat Thins today announced the launch of its new "Must. Have. Wheat Thins." campaign with a new TV ad debuting in the pregame show prior to the start of Super Bowl XLVII on Feb. 3.

EAST HANOVER, N.J. — Wheat Thins today announced the launch of its new "Must. Have. Wheat Thins." campaign with a new TV ad debuting in the pregame show prior to the start of Super Bowl XLVII on Feb. 3.

March 30, 2012

Wheat Thins has launched the next phase of its "Do What You Do" advertising campaign.

EAST HANOVER, N.J. — Wheat Thins has launched the next phase of its "Do What You Do" advertising campaign.

The two new television ads feature "Saturday Night Live" alumnus and "30 Rock" star Tracy Morgan and legendary "Jeopardy!" host Alex Trebek, each enjoying Wheat Thins' new flavors, spicy buffalo and zesty salsa, respectively. The new ads build on the brand's first ad earlier this year, which featured characters from the animated comedy "Family Guy."

January 4, 2012

Cookies and crackers are a mature category with slow growth. Private label has been strong in the cookie category, a trend Mintel expected to continue for the next few years. Kraft Foods leads the category with its powerhouse Oreo and Chips Ahoy! brands.

Cookies and crackers are a mature category with slow growth. Private label has been strong in the cookie category, a trend Mintel expected to continue for the next few years. Kraft Foods leads the category with its powerhouse Oreo and Chips Ahoy! brands.

Kraft also leads in the branded cracker category with a 37% market share, according to Packaged Facts, despite poor performance from its Ritz and Wheat Thins lines this year. Consumers remain interested in reduced sodium products.

 

August 22, 2010

Lance and Snyder’s of Hanover signed a definitive agreement that brings together the two snack...