Content about Wet 'n Wild

February 19, 2014

Wet n Wild and global beauty ambassador Fergie have unveiled the next evolution of the Fergie CenterStage Collection by Wet n Wild.

LOS ANGELES — Wet n Wild and global beauty ambassador Fergie have unveiled the next evolution of the Fergie CenterStage Collection by Wet n Wild.

Hitting Walgreens stores during February, the 23 additions to the existing line range from longwearing eyeliners, volume mascara, longwearing shimmer primer, all-in-one BB Creams, complexion perfecting mattifying powder and high-shine lip varnishes.

July 19, 2012

Beauty brand Wet 'n Wild — which is a division of Markwins North America — started the year by signing superstar Fergie as its very first global beauty ambassador, and now the brand has announced its expansion into an additional 500 Walmart stores beginning in late July.

LOS ANGELES — Beauty brand Wet 'n Wild — which is a division of Markwins North America — started the year by signing superstar Fergie as its very first global beauty ambassador, and now the brand has announced its expansion into an additional 500 Walmart stores beginning in late July.

Each new Walmart location will feature a two-foot fixture of Wet 'n Wild products. These new fixtures also will be the debut of Fergie, marking her first appearance in-store as the face of the brand.

February 28, 2012

Markwins Beauty’s value cosmetics brand Wet 'n Wild has signed a deal with DMV Diedrichs Markenvertrieb to launch the brand in the German market.

CITY OF INDUSTRY, Calif. — Markwins Beauty’s value cosmetics brand Wet 'n Wild has signed a deal with DMV Diedrichs Markenvertrieb to launch the brand in the German market.

On the heels of its recent announcement of singer Fergie as the brand's global beauty ambassador, Wet 'n Wild is partnering with the German distributor in an effort to further its global expansion.

The brand is planning for its new products, packaging and fixtures to arrive in stores in May. The collaboration targets drug and mass retailers.

February 22, 2012

Cosmetics brand Wet 'n Wild, which is a division of Markwins Beauty Products, has named pop star Fergie as its global beauty ambassador beginning in 2012.

LOS ANGELES — Cosmetics brand Wet 'n Wild, which is a division of Markwins Beauty Products, has named pop star Fergie as its global beauty ambassador beginning in 2012.

November 8, 2011

Wet 'n Wild has partnered with Dress for Success Worldwide to serve as the organization’s new nail partner with product and monetary donations.

CITY OF INDUSTRY, Calif. — Wet 'n Wild has partnered with Dress for Success Worldwide to serve as the organization’s new nail partner with product and monetary donations.

The value beauty brand is donating 10,000 pieces of MegaLast Nail Color, plus a $10,000 donation.


The mission of Dress for Success is to promote the economic independence of disadvantaged women around the world by providing professional attire, career development tools and a network of support to help women find jobs and remain employed.