Content about Wellness Ambassadors

August 19, 2013

In a segment of CNBC's "Mad Money" program, host Jim Cramer proclaimed "Rite Aid is back" when a caller asked for the former hedge fund manager's opinion about the Camp Hill, Pa.-based retail pharmacy chain. "Rite Aid is good. … It is an okay situation. The group is strong," Cramer said.

Cramer's proclamation only confirmed what Drug Store News has been saying for a while now, ever since it became clear that Rite Aid had hit pay dirt with its Wellness+ loyalty card program, growing sales and reversing several years of annual and quarterly losses. In April 2013, the company posted its first profitable fiscal year since 2007.

In a segment of CNBC's "Mad Money" program, host Jim Cramer proclaimed "Rite Aid is back" when a caller asked for the former hedge fund manager's opinion about the Camp Hill, Pa.-based retail pharmacy chain. "Rite Aid is good. … It is an OK situation. The group is strong," Cramer said.

November 30, 2012

By the time it had unveiled the latest evolution of its hot, new Wellness store concept this fall in Lemoyne, Pa., Rite Aid was coming off seven consecutive quarters of Adjusted EBITDA and same-store prescription count growth — the strongest growth period for the company in several years.

By the time it had unveiled the latest evolution of its hot, new Wellness store concept this fall in Lemoyne, Pa., Rite Aid was coming off seven consecutive quarters of Adjusted EBITDA and same-store prescription count growth — the strongest growth period for the company in several years.

November 29, 2012

Drug stores, especially chain drug stores, brand themselves differently. But once customers step through the doors, they tend to only see slight variations of the same thing: the same shelves, too tall for mere humans to reach the top without a ladder; the same product categories every other drug store carries; the same pharmacy counter in the back of the store; and the same cash registers in the front. Some stores have carpets, others have tile floors.


Drug stores, especially chain drug stores, brand themselves differently. But once customers step through the doors, they tend to only see slight variations of the same thing: the same shelves, too tall for mere humans to reach the top without a ladder; the same product categories every other drug store carries; the same pharmacy counter in the back of the store; and the same cash registers in the front. Some stores have carpets, others have tile floors.


July 25, 2011


With its latest string of initiatives designed to bring it out of a slump that lasted more than a decade, Rite Aid is aiming for “wellness” to do for it what the lower-case “i” did for Apple.



With its latest string of initiatives designed to bring it out of a slump that lasted more than a decade, Rite Aid is aiming for “wellness” to do for it what the lower-case “i” did for Apple.


First, there was the wellness+ loyalty card program. Then, there was the wellness store format, with its team of Wellness Ambassadors. “This new format is all about empowering our customers in their pursuit of wellness,” president and CEO John Standley said in the company’s first quarter 2012 earnings call on June 23.