Content about Web 2.0

ENGLEWOOD CLIFFS, N.J. — Dove is celebrating International Women's Day by giving women the power to control Facebook ads so they can fight back against the ones that prey on their insecurities and promote the positive ones.

WASHINGTON — The Natural Products Association last week announced its presence across two new social media platforms — Pinterest and Google+. 

Consumers, industry members and policymakers can now stay up to date on NPA news, events, certification programs and advocacy actions in two new ways, the association stated. “Followers” also will get the latest details about federal and state legislation affecting the natural products industry, as well as news about current research and health trends. 

DEERFIELD, Ill. — Walgreens on Tuesday announced a new application built into Facebook that allows desktop computer users to print their favorite photos, complete with likes and comments, at any Walgreens location nationwide as part of a feature called PrintWorthy.

DENVER — Executives from Coca-Cola and Facebook on Monday morning shared social media best practices and strategies here at NACDS Marketplace 2012.

Social media is about engaging the end-consumer in an interactive dialogue, more than it is about accumulating “likes.”

WASHINGTON — Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.

Additionally, the "2012 Social and Mobile Commerce Study" discovered that one-third of smartphone owners who shop online share their location with a retailer.

Social media ranks as one of those technologies that has changed the world in many ways, allowing networking across the world, sharing of thoughts and events from people’s lives, embarrassment of public figures and, more recently, even helping to feed political revolutions. 


It also has created a new platform for companies looking to get their products — and word of those products — out to a wider audience.


LOS ANGELES — An all-natural, zero-calorie soda brand announced that an actor will take over its Twitter page on Thursday.

Zevia said from 1 p.m. to 5 p.m., actor Max Greenfield, who stars in the Fox series "New Girl," will share thoughts and answer questions with raw honesty and without artificial flavoring or ingredients on Twitter, the company said.

With the help of YouTube and Facebook, several beauty and personal care companies are proving that Internet marketing can indeed be quite successful. One prime example is Orabrush, which makes an FDA-approved tongue cleaner. Through a series of YouTube videos, Orabrush went from an online-only offering to now being sold in 20,000 drug stores, supermarkets, discount stores and supercenters.


HACKETTSTOWN, N.J. — As part of its official sponsorship of the Rock 'n' Roll Marathon Series, Mars Chocolate is encouraging Facebook users to make a personal pledge to their health once a week and share with other like-minded athletes what inspires them to lead an active and healthy lifestyle.

DEERFIELD, Ill. — One drug store chain is aiming love's arrow at its Facebook users via a Valentine's Day campaign.

Walgreens said its "Play Cupid" campaign, developed by Digitas, incentivizes social sharing with Valentine's Day-themed mobile and printable offers and coupons that are redeemable in stores. As part of the coupon incentive, the app allows Facebook users to match up their friends and place their pictures in a custom scene.

NEW YORK — PureBrands on Tuesday announced its national Facebook competition to search for the brand's next commercial for its Sheets Energy Strips, to be judged by brand partner LeBron James of the NBA.

Beginning Dec. 13, entrants will have 45 days to submit their creative take on Sheets' advertising campaign through the Sheets Facebook page, and the winning commercial will have their spot aired on national television and in movie theaters nationwide in 2012.

CAMBRIDGE, Mass. — An online data sharing platform announced it will debut a daily blood-glucose monitoring feature for its more than 2,000 diabetes patients.

PatientsLikeMe said patients will be able to report daily glucose levels, as well as continue sharing and learning from HbA1C scores, treatments and dosages, in addition to symptoms and severity.

The feature will be launched in early December, PatientsLikeMe said.