Content about Waco, Texas

December 19, 2012
Dr Pepper Snapple Group to launch 10-calorie versions of its sodas

As an extension of Dr Pepper Ten, the soft drink company will launch 10-calorie versions of five of its biggest soda brands, beginning January 2013. Sunkist, 7-Up, Canada Dry, RC Cola and A&W Root Beer are all getting makeovers.

PLANO, Texas — As an extension of Dr Pepper Ten, the soft drink company will launch 10-calorie versions of five of its biggest soda brands, beginning January 2013. Sunkist, 7-Up, Canada Dry, RC Cola and A&W Root Beer are all getting makeovers.

Unlike other artificial sweeteners, the 10-calorie sweetener mix used by Dr Pepper Snapple Group contains enough high-fructose corn syrup to appeal to those consumers who have reservations about the taste of diet drinks, the company said.

December 5, 2011
Q&A: Man up

Dr Pepper Snapple Group recently manned up behind a campaign supporting their action-adventure diet soda for men: Dr Pepper Ten. Drug Store News tapped Eddie Hicks, VP national accounts, to get the low-down.


Dr Pepper Snapple Group recently manned up behind a campaign supporting their action-adventure diet soda for men: Dr Pepper Ten. Drug Store News tapped Eddie Hicks, VP national accounts, to get the low-down.


DSN: Why men? What is the opportunity? 


November 4, 2011
Perfect TEN

Dr Pepper Snapple Group is targeting its new Dr Pepper TEN diet carbonated beverage to men. The company’s consumer research showed that men between the ages of 25 years and 34 years are not satisfied with the taste or the image of diet sodas, but they want to make healthier beverage choices.


PLANO, Texas — Dr Pepper Snapple Group is targeting its new Dr Pepper TEN diet carbonated beverage to men. The company’s consumer research showed that men between the ages of 25 years and 34 years are not satisfied with the taste or the image of diet sodas, but they want to make healthier beverage choices.


Dr Pepper TEN is out to change that. The beverage is a full-flavored carbonated soft drink, but contains only ten calories. With its gunmetal gray color scheme, industrial rivets and bold font, the packaging reads “masculine.”


December 9, 2010
Dr Pepper Snapple Group tackles citrus-soda category with Sun Drop

A citrus soda made by Dr Pepper Snapple Group is making a major splash in the Southern states in which it’s currently sold.

PLANO, Texas — A citrus soda made by Dr Pepper Snapple Group is making a major splash in the Southern states in which it’s currently sold. And with plans for nationwide distribution early next year, it has the potential to rival the success of Mountain Dew. 

Sun Drop is made with orange juice and more caffeine than Mountain Dew. Southern fans have used it in everything from glazes for holiday turkeys to alcoholic mixed drinks. 

December 1, 2010
Dr Pepper wraps up 125th anniversary celebration

A soft drink is wrapping up the year-long celebration of its flavorful history.

PLANO, Texas — A soft drink is wrapping up the year-long celebration of its flavorful history.

Dr Pepper, which marked its 125th anniversary earlier this year, is drawing the celebration to a close by commemorating the 125th anniversary of the first time Dr Pepper was served at Morrison's Old Corner Drug Store in Waco, Texas, as recognized in documents filed in the Patent and Trademark Office.