Content about Vitamins

May 2, 2013

Researchers claim to have calculated for the first time the upper safe limit of vitamin D levels of 36 nanograms per milliliter, above which the associated risk for cardiovascular events or death raises significantly, according to a recent study accepted for publication in The Endocrine Society’s Journal of Clinical Endocrinology & Metabolism.

CHEVY CHASE, Md. — Researchers claim to have calculated for the first time the upper safe limit of vitamin D levels of 36 nanograms per milliliter, above which the associated risk for cardiovascular events or death raises significantly, according to a recent study accepted for publication in The Endocrine Society’s Journal of Clinical Endocrinology & Metabolism.

April 22, 2013

Usana Health Sciences has announced a new prenatal nutrition product to its existing product line, the company said.

SALT LAKE CITY — Usana Health Sciences has announced a new prenatal nutrition product to its existing product line, the company said.

BabyCare Prenatal Essentials includes Usana's Prenatal Mega Antioxidant vitamin supplement and Prenatal Chelated Mineral supplement with added iron.

March 15, 2013

Cardium Therapeutics announced its To Go Brands operating unit has expanded its VitaRocks kids' vitamins product line and that retail distribution has been expanded into select Target stores.

SAN DIEGO — Cardium Therapeutics earlier this week announced its To Go Brands operating unit has expanded its VitaRocks kids' vitamins product line and that retail distribution has been expanded into select Target stores.

The VitaRocks products are inspired by a popping pellet candy that is popular with kids and represents a next-generation, easy-use delivery platform for multivitamins and nutrients, dietary supplements, and potentially over-the-counter medicines for children as well as adults, Cardium Therapeutics suggested. 

February 25, 2013

Originating from Australia, Swisse Wellness recently made a splash into the U.S. market with brand ambassador Nicole Kidman leading the way. DSN didn't land an interview with Kidman, who was up for two Golden Globes last month, so we got in touch with her Swisse Wellness boss Radek Sali — CEO of the company and 2012 GQ Australia businessman of the year — for some insights into the company's approach to the U.S. launch.

Originating from Australia, Swisse Wellness recently made a splash into the U.S. market with brand ambassador Nicole Kidman leading the way. DSN didn't land an interview with Kidman, who was up for two Golden Globes last month, so we got in touch with her Swisse Wellness boss Radek Sali — CEO of the company and 2012 GQ Australia businessman of the year — for some insights into the company's approach to the U.S. launch.

DSN: What's the opportunity for supplements in the U.S. market?

February 14, 2013

Swisse Wellness, one of Australia's leading multivitamin brands, announced availability of 15 of its most popular multivitamins and dietary supplements through Walgreens.

CHICAGO — Swisse Wellness, one of Australia's leading multivitamin brands, on Thursday announced availability of 15 of its most popular multivitamins and dietary supplements through Walgreens. 

"We are impressed by Swisse's growth, commitment to its principles and the research investment in the premium quality of their multivitamins and supplements," stated Robert Tompkins, divisional VP and general merchandise manager for Walgreens.  

January 23, 2013

Hero Nutritionals on Wednesday introduced two sugar-free vitamins to its Yummi Bears line that are naturally sweetened with lo han fruit and inulin fiber.

SAN CLEMENTE, Calif. — Hero Nutritionals on Wednesday introduced two sugar-free vitamins to its Yummi Bears line that are naturally sweetened with lo han fruit and inulin fiber.

“Overall the gummy vitamin category is up by 19% year over year, with the new sugar-free trend emerging," stated Claire Polson, national sales and marketing manager for Hero Nutritionals. “Additionally, the supplement alternative sweetener category grew by 10%, with the children’s multivitamin category driving it at 23% growth as compared to 2011.”

January 8, 2013

The Council for Responsible Nutrition on Tuesday announced the addition of eight new members, including voting members Church & Dwight and P.J. Noyes Co., along with associate members AIBMR Life Sciences, Bell Advisory Services, Biofortis, Creative Flavor Concepts and Nutrasource Diagnostics.

WASHINGTON — The Council for Responsible Nutrition on Tuesday announced the addition of eight new members, including voting members Church & Dwight and P.J. Noyes Co., along with associate members AIBMR Life Sciences, Bell Advisory Services, Biofortis, Creative Flavor Concepts and Nutrasource Diagnostics.

November 19, 2012

A study published last week by researchers from the University of California, San Diego School of Medicine has found a correlation between vitamin D3 serum levels and subsequent incidence of Type 1 diabetes.

SAN DIEGO — A study published last week by researchers from the University of California, San Diego School of Medicine has found a correlation between vitamin D3 serum levels and subsequent incidence of Type 1 diabetes. The six-year study of blood levels of nearly 2,000 individuals suggests a preventative role for vitamin D3 in this disease. The research appears the December issue of Diabetologia, a publication of the European Association for the Study of Diabetes.

November 14, 2012

Bayer Healthcare on Wednesday announced that they have teamed up with Vitamin Angels to launch 10 Million Stronger, a charitable initiative aimed at delivering vitamin A to 10 million children worldwide who are suffering from vitamin A deficiency.

MORRISTOWN, N.J. — Bayer Healthcare on Wednesday announced that they have teamed up with Vitamin Angels to launch 10 Million Stronger, a charitable initiative aimed at delivering vitamin A to 10 million children worldwide who are suffering from vitamin A deficiency.

November 5, 2012



Target and CVS are some of the first retailers to group adult multivitamins and supplements available in gummy format into one 4-ft. set. The idea is to make shopping vitamins and supplements easier.



Target and CVS are some of the first retailers to group adult multivitamins and supplements available in gummy format into one 4-ft. set. The idea is to make shopping vitamins and supplements easier. For the 12 weeks ended Sept. 9, SymphonyIRI Group tabulated $202 million in sales of multivitamins, up slightly by 0.8%, across food, drug and mass (excluding Walmart).

November 5, 2012

Playmaker Nutrition is looking to knock multivitamin sales out of the ballpark with a new gummy line targeting teens and tweens.

PASADENA, Calif. — Playmaker Nutrition is looking to knock multivitamin sales out of the ballpark with a new gummy line targeting teens and tweens. Of course, with sports-stars-cum-company-founders backing their play, the gummies may appeal to more than just kids. The all-start lineup includes Summer Olympics gold medalist and NBA star Kevin Love, Winter Olympics gold medalist Lindsey Vonn, Oakland Raiders running back Darren McFadden and Colorado Rockies outfielder Carlos Gonzalez.

November 5, 2012

A study published Monday online by JAMA may skew the conversation over multivitamin use negative, despite the fact that study authors maintain the study cannot be generalized across the general population given the study's subjects — namely, practicing physicians.

CHICAGO — A study published Monday online by JAMA may skew the conversation over multivitamin use negatively, despite the fact that study authors maintain the study cannot be generalized across the general population given the study's subjects — namely, practicing physicians. 

October 23, 2012

Sam's Club, via its Simply Right wellness brand, has donated $500,000 to Vitamin Angels, a nonprofit organization dedicated to increasing availability, access and use of micronutrients among at-risk populations in need.

BENTONVILLE, Ark. — Sam's Club, via its Simply Right wellness brand, has donated $500,000 to Vitamin Angels, a nonprofit organization dedicated to increasing availability, access and use of micronutrients among at-risk populations in need. The monetary donation will help Vitamin Angels expand their efforts to reach at-risk children age five and under with vitamin A and daily multivitamins and pregnant or breastfeeding women with prenatal vitamins around the world and domestically.

October 17, 2012

In a randomized trial that included nearly 15,000 male physicians and started in 1997, long-term daily multivitamin use resulted in a modest, but statistically significant, reduction in cancer after more than a decade of treatment and follow-up, according to a study appearing in JAMA that was released Wednesday.

CHICAGO — In a randomized trial that included nearly 15,000 male physicians and started in 1997, long-term daily multivitamin use resulted in a modest, but statistically significant, reduction in cancer after more than a decade of treatment and follow-up, according to a study appearing in JAMA that was released Wednesday. The multivitamin used in the study was Pfizer's Centrum Silver. 

October 11, 2012

As many as 68% of American adults take nutritional or dietary supplements, according to an annual consumer survey conducted on behalf of the Council for Responsible Nutrition.

 WASHINGTON — As many as 68% of American adults take nutritional or dietary supplements, according to an annual consumer survey conducted on behalf of the Council for Responsible Nutrition. Regular supplement usage also remains steady. The online survey found that more than three-quarters of supplement users (76%) classify themselves as “regular” users, as opposed to occasional users (18%) or seasonal users (6%). 

October 10, 2012

Nipro Diagnostics on Wednesday announced the introduction of a new portfolio of more than 30 ancillary products targeted to meet the needs of individuals with diabetes.

FORT LAUDERDALE, Fla. — Nipro Diagnostics on Wednesday announced the introduction of a new portfolio of more than 30 ancillary products targeted to meet the needs of individuals with diabetes. The TruePlus products are designed to offer innovative, affordable solutions for diabetes patients to lead healthier lives.

August 21, 2012

Church & Dwight on Monday became the latest large-scale CPG company to field a line of gummy vitamins with its acquisition of Avid Health for $650 million in cash.

PRINCETON, N.J. - Church & Dwight on Monday became the latest large-scale CPG company to field a line of gummy vitamins with its acquisition of Avid Health for $650 million in cash.

July 26, 2012

A study released Thursday found that low levels of vitamin D can mean a much greater risk of death among older adults.

CORVALLIS, Ore. — A study released Thursday found that low levels of vitamin D can mean a much greater risk of death among older adults.

The randomized, nationally representative study found that older adults with low vitamin D levels had a 30% greater risk of death than people who had higher levels. And people defined as frail had more than double the risk of death than those who were not frail. Frail adults with low levels of vitamin D tripled their risk of death over people who were not frail and who had higher levels of vitamin D.

July 19, 2012

The Council for Responsible Nutrition on Wednesday honored the 100th anniversary of the "vitamin," a term that was coined by Casimir Funk, a Polish-American biochemist, in 1912.

WASHINGTON — The Council for Responsible Nutrition on Wednesday honored the 100th anniversary of the "vitamin," a term that was coined by Casimir Funk, a Polish-American biochemist, in 1912. In the century since then, scientists have uncovered the specific functions of vitamins and established the many benefits of adequate intakes of the nutrients.

July 18, 2012

Premama recently launched its patent-pending prenatal supplement in drink form. The flavorless Premama mix can be added to flavored drinks and foods.

PROVIDENCE, R.I. — Premama recently launched its patent-pending prenatal supplement in drink form. The flavorless Premama mix can be added to flavored drinks and foods.

The supplement mix contains six calories per serving. The key ingredients include biotin, B vitamins, omega-3, iron, CoQ-10, choline, ginger root and folic acid. In addition to supporting health during pregnancy, the ginger root helps with nausea relief, the company stated.

A one-month supply retails for $25 on the company's website.

July 18, 2012

Researchers argue there is compelling evidence that the recommended dietary allowance of vitamin C should be raised to 200 mg per day for adults, up from its current levels of 75 mg for women and 90 mg for men, in a recent report published in Critical Reviews in Food Science and Nutrition.

CORVALLIS, Ore. — Researchers argue there is compelling evidence that the recommended dietary allowance of vitamin C should be raised to 200 mg per day for adults, up from its current levels of 75 mg for women and 90 mg for men, in a recent report published in Critical Reviews in Food Science and Nutrition.

The recommended dietary allowance of vitamin C is less than half what it should be, according to the researchers, because medical experts insist on evaluating vitamin C in the same way they do pharmaceutical drugs and reach faulty conclusions as a result.

July 16, 2012

Sales of vitamins, totaling almost $3.6 billion, were up 2.7% for the 52 weeks ended May 13, according to SymphonyIRI Group data across food drug and mass (excluding Walmart).


Sales of vitamins, totaling almost $3.6 billion, were up 2.7% for the 52 weeks ended May 13, according to SymphonyIRI Group data across food drug and mass (excluding Walmart).


And according to a recent TABS Group analysis, that growth came despite the percentage of U.S. vitamin users in 2012 decreasing from 71% to 66% — trade-ups, price inflation and the increased use emanating from current buyers purchasing more vitamins were the drivers behind today’s growth, said Kurt Jetta, TABS Group CEO.


July 13, 2012

Vitamin D deficiency is associated with poor lung function in asthmatic children treated with inhaled corticosteroids, according to a new study from researchers in Boston released Friday.

NEW YORK — Vitamin D deficiency is associated with poor lung function in asthmatic children treated with inhaled corticosteroids, according to a new study from researchers in Boston released Friday.

July 2, 2012

A case report series presented at the Endocrine Society's 94th Annual Meeting in Houston examined how women with moderate to severe depression could see an improvement in symptoms if they are treated for their vitamin D deficiency.

CHEVY CHASE, Md. — A case report series presented at the Endocrine Society's 94th Annual Meeting in Houston examined how women with moderate to severe depression could see an improvement in symptoms if they are treated for their vitamin D deficiency.

June 28, 2012

Mylan has launched a generic drug for treating thiamine deficiency, the company said Thursday.

PITTSBURGH — Mylan has launched a generic drug for treating thiamine deficiency, the company said Thursday.

The generic drug maker announced the launch of thiamine hydrochloride injection in the 100-mg-per-mL strength, packaged in 25-vial packs of 200-mg-per-2-mL multiple-dose vials.

The drug had sales of about $18.6 million during the 12-month period ended in March, according to IMS Health. Mylan said it would ship the drug immediately.