Content about Vitamins

WASHINGTON — When it comes to making lifestyle choices, those who take dietary supplements seem to make healthier choices overall, compared with those who do not take dietary supplements, according to the most recent CRN Consumer Survey on Dietary Supplements from Ipsos Public Affairs on behalf of the Council for Responsible Nutrition.  

Consistent with years past, the survey found that 68% of U.S. adults take dietary supplements, and those supplement users are more likely than non-supplement users to also engage in certain other healthy habits. 

CHEVY CHASE, Md. — Researchers claim to have calculated for the first time the upper safe limit of vitamin D levels of 36 nanograms per milliliter, above which the associated risk for cardiovascular events or death raises significantly, according to a recent study accepted for publication in The Endocrine Society’s Journal of Clinical Endocrinology & Metabolism.

SAN DIEGO — Cardium Therapeutics earlier this week announced its To Go Brands operating unit has expanded its VitaRocks kids' vitamins product line and that retail distribution has been expanded into select Target stores.

The VitaRocks products are inspired by a popping pellet candy that is popular with kids and represents a next-generation, easy-use delivery platform for multivitamins and nutrients, dietary supplements, and potentially over-the-counter medicines for children as well as adults, Cardium Therapeutics suggested. 

CHICAGO — Swisse Wellness, one of Australia's leading multivitamin brands, on Thursday announced availability of 15 of its most popular multivitamins and dietary supplements through Walgreens. 

"We are impressed by Swisse's growth, commitment to its principles and the research investment in the premium quality of their multivitamins and supplements," stated Robert Tompkins, divisional VP and general merchandise manager for Walgreens.  

WASHINGTON — The Council for Responsible Nutrition on Tuesday announced the addition of eight new members, including voting members Church & Dwight and P.J. Noyes Co., along with associate members AIBMR Life Sciences, Bell Advisory Services, Biofortis, Creative Flavor Concepts and Nutrasource Diagnostics.

MORRISTOWN, N.J. — Bayer Healthcare on Wednesday announced that they have teamed up with Vitamin Angels to launch 10 Million Stronger, a charitable initiative aimed at delivering vitamin A to 10 million children worldwide who are suffering from vitamin A deficiency.

PASADENA, Calif. — Playmaker Nutrition is looking to knock multivitamin sales out of the ballpark with a new gummy line targeting teens and tweens. Of course, with sports-stars-cum-company-founders backing their play, the gummies may appeal to more than just kids. The all-start lineup includes Summer Olympics gold medalist and NBA star Kevin Love, Winter Olympics gold medalist Lindsey Vonn, Oakland Raiders running back Darren McFadden and Colorado Rockies outfielder Carlos Gonzalez.

BENTONVILLE, Ark. — Sam's Club, via its Simply Right wellness brand, has donated $500,000 to Vitamin Angels, a nonprofit organization dedicated to increasing availability, access and use of micronutrients among at-risk populations in need. The monetary donation will help Vitamin Angels expand their efforts to reach at-risk children age five and under with vitamin A and daily multivitamins and pregnant or breastfeeding women with prenatal vitamins around the world and domestically.

 WASHINGTON — As many as 68% of American adults take nutritional or dietary supplements, according to an annual consumer survey conducted on behalf of the Council for Responsible Nutrition. Regular supplement usage also remains steady. The online survey found that more than three-quarters of supplement users (76%) classify themselves as “regular” users, as opposed to occasional users (18%) or seasonal users (6%). 

PRINCETON, N.J. - Church & Dwight on Monday became the latest large-scale CPG company to field a line of gummy vitamins with its acquisition of Avid Health for $650 million in cash.

WASHINGTON — The Council for Responsible Nutrition on Wednesday honored the 100th anniversary of the "vitamin," a term that was coined by Casimir Funk, a Polish-American biochemist, in 1912. In the century since then, scientists have uncovered the specific functions of vitamins and established the many benefits of adequate intakes of the nutrients.

CORVALLIS, Ore. — Researchers argue there is compelling evidence that the recommended dietary allowance of vitamin C should be raised to 200 mg per day for adults, up from its current levels of 75 mg for women and 90 mg for men, in a recent report published in Critical Reviews in Food Science and Nutrition.

The recommended dietary allowance of vitamin C is less than half what it should be, according to the researchers, because medical experts insist on evaluating vitamin C in the same way they do pharmaceutical drugs and reach faulty conclusions as a result.