Content about Vitamins, Diet and Sports Nutrition

WATSONVILLE, Calif. — Nordic Naturals on Tuesday launched Nordic CoQ10 Ubiquinol, formulated with 100 mg of coenzyme Q10 (CoQ-10) ubiquinol in a soft gel delivery format. Shown to support cardiovascular health and the transformation of food into energy, ubiquinol is the active antioxidant form of CoQ-10, a fat-soluble molecule found in nearly every cell, tissue, and organ in the body, the supplier stated.

NEW YORK — The developer of an amino acid compound is issuing a new license for the product.

WASHINGTON — The Council for Responsible Nutrition on Monday named six new members, including Aurora Algae, Nature’s Sources, Reckitt Benckiser, Sirio Pharma, Watson and international member JJ Health.    

British conglomerate Reckitt Benckiser recently acquired Schiff Nutrition, marking the entry of a new major CPG player into the dietary supplement space. Reckitt Benckiser now markets several supplement brands including Digestive Advantage, MegaRed and Schiff Move Free. 

CHICAGO — The University of Illinois at Chicago College of Pharmacy on Wednesday announced that it is the recipient of a five-year, $2.1 million grant to train graduate and postdoctoral students in natural product drugs and dietary supplements. The grant is funded by the National Center for Complementary and Alternative Medicine, one of the National Institutes of Health.

CLEVELAND — Reese Pharmaceutical on Thursday announced the development of its Old School brand, which will feature products that have been used for generations. The first offering in the new line will be Reese’s Old School Charcoal Capsules, a dietary supplement for the relief of intestinal gas and flatulence.  

The main ingredient, activated charcoal, is a highly recognized, proven remedy that adsorbs the toxins that cause flatus and gas, reducing after-meal discomfort. 

PITTSBURGH — GNC on Tuesday extended its Preventive Nutrition brand to help supplement a number of conditions, including eye health, liver health and digestive health.  

BENICIA, Calif. — CytoSport, a sports nutrition company and parent company of the Muscle Milk brand, announced today it has launched a new Peach Mango flavor in its Muscle Milk Light 14-oz. ready-to-drink bottles. Peach Mango is the first Muscle Milk Light beverage option that is naturally flavored and sweetened with stevia, monk fruit and cane sugar.

PLANO, Texas — Dr Pepper Snapple Group announced today the new Hawaiian Punch Aloha Morning line of juice drinks to hit store shelves.

The new Aloha Morning line provides a good source of vitamins A, C and E, and each variety contains 40% less sugar than other juice drinks. Hawaiian Punch Aloha Morning comes in three flavors: orange citrus, mixed berry citrus and strawberry citrus.

BRATTLEBORO, Vt. — New Chapter on Wednesday voluntarily recalled a limited number of packages of its 90-count Probiotic Elderberry dietary supplement because it may contain an undeclared allergen - soy. People who have an allergy or severe sensitivity to soy run the risk of serious or life-threatening allergic reaction if they consume this product, the company stated.  

The one lot of affected New Chapter Probiotic Elderberry was distributed nationwide. It reached consumers through retail stores, mail order and direct delivery.

WASHINGTON — The U.S. Government Accountability Office on Monday advised the Food and Drug Administration to establish a time frame on New Dietary Ingredient guidance, as well as guidance clarifying whether a liquid product may be labeled and marketed as a dietary supplement or as a conventional food with added ingredients. Those two guidelines will help the agency use adverse event reports in overseeing dietary supplement products, the GAO stated.

SAN DIEGO — Cardium Therapeutics earlier this week announced its To Go Brands operating unit has expanded its VitaRocks kids' vitamins product line and that retail distribution has been expanded into select Target stores.

The VitaRocks products are inspired by a popping pellet candy that is popular with kids and represents a next-generation, easy-use delivery platform for multivitamins and nutrients, dietary supplements, and potentially over-the-counter medicines for children as well as adults, Cardium Therapeutics suggested. 

NAPLES, Fla. — The Consumer Healthcare Products Association on Wednesday officially elected James Mackey, SVP U.S. region head for Merck Consumer Care, as the association's chairman. Paul Sturman, president and general manager Pfizer Consumer Healthcare, will serve as immediate past chairman.