Content about Vitamin

September 7, 2011

Naturade on Wednesday announced the mass-market introduction of HealthSmart, a doctor-formulated daily protein ready-to-drink shake that will serve as a comprehensive source of nutrition for active adults.

ORANGE, Calif. — Naturade on Wednesday announced the mass-market introduction of HealthSmart, a doctor-formulated daily protein shake mix that will serve as a comprehensive source of nutrition for active adults. 

Endorsed by baseball hall of famer George Brett, HealthSmart contains 18 g of whey, soy, pea and rice protein isolates, and is fortified with omega 3s and antioxidants for heart health, probiotics and fiber for healthy digestion, and 24 vitamins and minerals.

August 31, 2011

Alacer last week launched Emergen-C Kidz, a new vitamin drink mix specially formulated for children.

FOOTHILL RANCH, Calif. — Alacer last week launched Emergen-C Kidz, a new vitamin drink mix specially formulated for children. A portion of the proceeds from the new SKU will be donated to Vitamin Angels, the company added.

August 31, 2011

Star Scientific on Tuesday launched Anatabloc, a dietary supplement formulated to support the immune system.

GLEN ALLEN, Va. — Star Scientific on Tuesday launched Anatabloc, a dietary supplement formulated to support the immune system.

Anatabloc contains the dietary ingredient anatabine citrate, an alkaloid found in a variety of plants in the Solanaceae family, including the tobacco plant, as well as in eggplant, green peppers and green tomatoes. Anatabine citrate, combined with vitamins A and D3, is believed to assist the body in maintaining anti-inflammatory support, the company stated.

August 29, 2011

Boiron USA will be partnering with Vitamin Angels, a global nonprofit organization working to reduce child mortality by connecting infants and children under 5 years with vital nutrients for the second consecutive year, the homeopathic medicine manufacturer announced Friday.

NEWTON SQUARE, Pa. — Boiron USA will be partnering with Vitamin Angels, a global nonprofit organization working to reduce child mortality by connecting infants and children under 5 years with vital nutrients for the second consecutive year, the homeopathic medicine manufacturer announced Friday.

August 18, 2011

Balance Bar on Wednesday launched Nimble, a meal-replacement bar for women that combines beauty and nutrition.

VALHALLA, N.Y. — Balance Bar on Wednesday launched Nimble, a meal-replacement bar for women that combines beauty and nutrition. Fortified with antioxidants, beta-carotene and 10 mg of FloraGlo Lutein, Nimble provides nutrients for healthy skin and seven ingredients ideal for women: protein (10 g), fiber (5 g), calcium, iron, folate, and vitamins D and B6.

Nimble is sweetened with Truvia rebiana, a zero-calorie sweetener made from the stevia leaf. With 120 calories per bar, Nimble is available in two flavors: peanut butter and yogurt orange swirl.

August 8, 2011

Organic food brand Happyfamily has announced the launch of two new products to help tots, teens and adults easily kick hunger pangs while on-the-go — Happysqueeze, an organic superfruit smoothie, and Happymorning, an organic supergrain breakfast smoothie.

NEW YORK — Organic food brand Happyfamily has announced the launch of two new products to help tots, teens and adults easily kick hunger pangs while on-the-go — Happysqueeze, an organic superfruit smoothie, and Happymorning, an organic supergrain breakfast smoothie.

The new snacks are made with Salba, a grain that boasts omega-3 fatty acids, delivers 6 g of protein and is high in fiber, calcium, iron, vitamins and antioxidants. The packaging is BPA-free.

July 25, 2011

An energy strips brand that recently hit the market was honored with the 2011 Best New Product Award at the Efficient Collaborative Retail Marketing Diet, Vitamin and Sports Nutrition Show.

NEW YORK — An energy strips brand that recently hit the market was honored with the 2011 Best New Product Award at the Efficient Collaborative Retail Marketing Diet, Vitamin and Sports Nutrition Show.

The award, presented by Drug Store News and ECRM, was voted on by the show's attending buyers and distributors. This year's event was held in Champions Gate, Fla., from July 17 through July 20.

July 14, 2011

Vitamin D deficiency may increase the chance of muscle injuries in elite athletes, specifically NFL football players, suggested a recent study presented last week at the American Orthopaedic Society for Sports Medicine’s annual meeting.

SAN DIEGO — Vitamin D deficiency may increase the chance of muscle injuries in elite athletes, specifically NFL football players, suggested a recent study presented last week at the American Orthopaedic Society for Sports Medicine’s annual meeting.

“Eighty percent of the football team we studied had vitamin D insufficiency. African-American players and players who suffered muscle injuries had significantly lower levels,” stated Michael Shindle, lead researcher and member of Summit Medical Group. 

July 8, 2011

Physician’s Preference, Vitamins and Supplements wellness experts on Wednesday announced an initiative to educate Americans on the importance of obtaining optimal vitamin D status — as the “sunshine vitamin” is coupled with numerous health benefits — by setting the facts straight about sunscreen use and offering quick tips for increasing one’s vitamin D level.

HOUSTON — Physician’s Preference, Vitamins and Supplements wellness experts on Wednesday announced an initiative to educate Americans on the importance of obtaining optimal vitamin D status — as the “sunshine vitamin” is coupled with numerous health benefits — by setting the facts straight about sunscreen use and offering quick tips for increasing one’s vitamin D level.

July 5, 2011

The dietary supplement industry last week took another legislative knock to the chin as it was associated with controversy surrounding mislabled conventional foods, specifically Lazy Cakes, a brownie that contains the dietary ingredient melatonin and purports to be a dietary supplement.

WASHINGTON — The dietary supplement industry last week took another legislative knock to the chin as it was associated with controversy surrounding mislabled conventional foods, specifically Lazy Cakes, a brownie that contains the dietary ingredient melatonin and purports to be a dietary supplement.

July 5, 2011

A survey for Vitamin Shoppe found that 60% of Americans currently take a vitamin or supplement. Of those who take vitamins, more than 70% of respondents said they feel more confident about their health when they are taking a vitamin. Multivitamins are the most popular supplements, with 75% of respondents taking a multivitamin regularly.

SUPPLIER NEWS — A survey for Vitamin Shoppe found that 60% of Americans currently take a vitamin or supplement. Of those who take vitamins, more than 70% of respondents said they feel more confident about their health when they are taking a vitamin. Multivitamins are the most popular supplements, with 75% of respondents taking a multivitamin regularly. Other top supplements by those who take vitamins were: vitamin D (52%), vitamin C (49%), calcium (45%), B vitamins (43%), fish oil (42%) and iron (25%). 


July 5, 2011


The vitamin D category continues to grow. Category leader Nature Made from Pharmavite is on the cusp of launching a host of new products, including a Super D-Complex with magnesium, vitamin D chewable tablets and vitamin D with vitamin C and zinc.



The vitamin D category continues to grow. Category leader Nature Made from Pharmavite is on the cusp of launching a host of new products, including a Super D-Complex with magnesium, vitamin D chewable tablets and vitamin D with vitamin C and zinc.


July 5, 2011


The latest vindicator to the almost $3.5 billion vitamin and supplement business across all outlets isn’t positive press. It’s not even the continued consumer gravitation toward self-care. It’s Wall Street. 



The latest vindicator to the almost $3.5 billion vitamin and supplement business across all outlets isn’t positive press. It’s not even the continued consumer gravitation toward self-care. It’s Wall Street. 


June 30, 2011

Prestige Brands recently extended its Luden’s throat drop brand with Luden’s orange supplement drops, a vitamin-enriched product with 100% of the recommended daily value of vitamin C.

IRVINGTON, N.Y. — Prestige Brands recently extended its Luden’s throat drop brand with Luden’s orange supplement drops, a vitamin-enriched product with 100% of the recommended daily value of vitamin C.

June 23, 2011

There is really no one factor driving sales of supplements today; there are a lot of factors. Consumer awareness and positive perception is on an upward trajectory, thanks in part to a number of published studies establishing the health benefit and need for supplements like vitamin D. The recession also has fostered consumer gravitation toward more self-care solutions.

  

June 20, 2011

MusclePharm has introduced a sports nutrition supplements line through a licensing deal with MMA Elite of Ultimate Brand Management.

DENVER — MusclePharm has introduced a sports nutrition supplements line through a licensing deal with MMA Elite of Ultimate Brand Management.

The line, MMA Elite Series powered by MusclePharm, includes pre-workout, recovery, vitamin, protein and fat-loss products. Such retailers as Walmart, Sam's Club and Walgreens are being targeted to distribute the supplements in third quarter 2011, MusclePharm said.

Many MusclePharm products currently are sold in GNC.

June 20, 2011

Earlier this year, Pharmavite named Bill Tullis its new EVP sales, succeeding Skip Aldridge. Drug Store News caught up with Tullis to get his take on how the supplement industry is trending. 


Earlier this year, Pharmavite named Bill Tullis its new EVP sales, succeeding Skip Aldridge. Drug Store News caught up with Tullis to get his take on how the supplement industry is trending. 



DSN: What are the trends today — the hot product categories and users? 


June 15, 2011

A dietary supplement that is designed to alleviate the symptoms of an enlarged prostate has arrived at GNC.

MIAMI — A dietary supplement that is designed to alleviate the symptoms of an enlarged prostate has arrived at GNC.

Urinozinc prostate formula now is available at all corporate-owned GNC Live Well stores and at select GNC franchise stores, the company said. Product ingredients for Urinozinc include saw palmetto extract, pumpkin seed, zinc, pygeum africanum, lycopene, magnesium, selenium, folic acid and vitamins B6, B12 and E.

Urinozinc currently is available for purchase at such retail locations as Bi-Lo, Duane Reade, H-E-B, Publix, Rite Aid, Walgreens and Walmart.

June 2, 2011

A survey conducted on behalf of The Vitamin Shoppe and released Wednesday found that 60% of adults currently take a vitamin or supplement.

NORTH BERGEN, N.J. — A survey conducted on behalf of The Vitamin Shoppe and released Wednesday found that 60% of adults currently take a vitamin or supplement.

June 1, 2011

Overweight or obese women who have less-than-optimal levels of vitamin D and lose more than 15% of their body weight experience significant increases in circulating levels of this fat-soluble nutrient, according to a study released last week by researchers at Fred Hutchinson Cancer Research Center.

SEATTLE — Overweight or obese women who have less-than-optimal levels of vitamin D and lose more than 15% of their body weight experience significant increases in circulating levels of this fat-soluble nutrient, according to a study released last week by researchers at Fred Hutchinson Cancer Research Center.

May 31, 2011

Suncore Products said that its new cookie brand touts 20 essential vitamins and minerals, as well as dietary fiber.

DENVER, Colo. — Suncore Products said that its new cookie brand touts 20 essential vitamins and minerals, as well as dietary fiber.

WhoNu? cookies, which are available in soft and chewy chocolate chip, crispy chocolate chip, chocolate sandwich creme and vanilla sandwich creme varieties, claim to deliver 3 g of fiber and 20% or more of the daily allowance of calcium; vitamins A, B12, C, D and E; and iron in each three-cookie serving.

May 18, 2011

Enhanced vitamin beverage Activate has partnered with Nourish America to provide daily essential nutrition to pregnant moms in need.

NEWPORT BEACH, Calif. — Enhanced vitamin beverage Activate has partnered with Nourish America to provide daily essential nutrition to pregnant moms in need.

For every bottle of Activate purchased from June 1 to July 31, the brand will make a donation to provide a day's worth of nutrition to a woman and baby in need, as part of the Buy One, Feed Two campaign.

To learn more about the Nourish America program and Activate, visit Activatedrinks.com.

May 9, 2011

Dietary supplement maker Livethesource has named Simply the Best Public Relations as its agency of record.

FORT LAUDERDALE, Fla. — Dietary supplement maker Livethesource has named Simply the Best Public Relations as its agency of record.

"We are thrilled to be working with Simply the Best PR as they will promote our growing product line and our Inline marketing program," Livethesource chairman and founder Ted Farnsworth said. "We are certain that Simply the Best PR will help elevate our brand awareness quickly and effectively."

Livethesource is best known for its patented, fully nano-encapsulated liquid vitamin, mineral and herbal supplement.

April 27, 2011

Pfizer on Wednesday launched its Gold range of child nutrition products, developed to meet the changing nutritional and feeding needs of young children. The Gold range of infant and follow-on formulas and growing-up milks provides the right balance of high-quality nutrients needed to support ideal health, growth and development in growing children.

MADISON, N.J. — Pfizer on Wednesday launched its Gold range of child nutrition products, developed to meet the changing nutritional and feeding needs of young children. The Gold range of infant and follow-on formulas and growing-up milks provides the right balance of high-quality nutrients needed to support ideal health, growth and development in growing children.

April 25, 2011

Pharmaca Integrative Pharmacy is targeting three new store openings in 2011 and between three and six new stores each year through 2015. It’s a pace that would put the company at approximately 44 locations in time for the chain’s 15th anniversary, Mark Panzer, Pharmaca president and CEO, recently told Drug Store News.