Content about Vitamin

January 27, 2012

Meda Consumer Healthcare last week featured three revitalized Feosol SKUs, which are set to launch at retail in May, at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

ATLANTA — Meda Consumer Healthcare last week featured three revitalized Feosol SKUs, which are set to launch at retail in May, at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

The lineup lends itself to a good-better-best merchandising strategy in what has been a commoditized category, and the marketing plan in place to support the launch will mean a significant uptick in promotion of iron supplementation.

January 26, 2012

Biotab Nutraceuticals in March will be launching an ExtenZe-branded line of premium personal lubricant, the company announced last week during the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

ATLANTA — Biotab Nutraceuticals in March will be launching an ExtenZe-branded line of premium personal lubricant, the company announced last week during the ECRM Vitamin, Diet & Sports Nutrition EPPS conference here.

Biotab, headquartered in Monrovia, Calif., has partnered with Trigg Labs and its Wet line of personal lubricants on a co-branding initiative for the two new products. The two lubricants, one water-based the other silicone-based, will be called ExtenZe Powered by Wet and carry a suggested retail of between $15.99 and $19.99.

January 26, 2012

Clover Labs, based in Fairview, Tenn., last week announced a new delivery system format — peppermint-flavored gum — for an intimacy supplement presented at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

ATLANTA — Clover Labs, based in Fairview, Tenn., last week announced a new delivery system format — peppermint-flavored gum — for an intimacy supplement presented at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

Branded Vantage-X, the product is designed to take up to one hour prior to intimacy.

The company has also partnered with Ansell Healthcare and Biofilm with a number of combination packs coupling Clover's Vantage-X with Lifestyle-brand condoms and Astroglide personal lubricants, respectively.

January 26, 2012

DRS Health presented attendees of last week's ECRM Vitamin, Diet & Sports Nutrition EPPS conference with a line of supplements that's not only doctor-recommended but also doctor-developed. All of the product facings feature a picture of the doctor who helped develop the particular formula.

ATLANTA — DRS Health presented attendees of last week's ECRM Vitamin, Diet & Sports Nutrition EPPS conference with a line of supplements that's not only doctor-recommended but also doctor-developed. All of the product facings feature a picture of the doctor who helped develop the particular formula.

January 26, 2012

Executives from RH Labs last week unveiled the company's $5 million marketing campaign in support of its expanded distribution of Forgiven, an alcohol metabolizer, at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

ATLANTA — Executives from RH Labs last week unveiled the company's $5 million marketing campaign in support of its expanded distribution of Forgiven, an alcohol metabolizer, at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference here.

January 24, 2012

Sam's Club has expanded its Simply Right brand to include a line of quality and affordable vitamins, the retailer announced.

BENTONVILLE, Ark. — Sam's Club has expanded its Simply Right brand to include a line of quality and affordable vitamins, the retailer announced.

Sam's Club said its brand, which replaces its Member's Mark line, features refined packaging and vitamins that are formulated to deliver the same benefits in a smaller pill, making it ideal for members and families who have difficulty swallowing pills, Sam's Club said. The line includes triple strength fish oil, Co Q-10 softgels, glucosamine HCl and vitamin D3.

January 24, 2012

One-in-5 consumers are asking their pharmacists questions about vitamins and supplements, according to a survey of pharmacists that was released Tuesday by Pharmavite.

NORTHRIDGE, Calif. — One-in-5 consumers are asking their pharmacists questions about vitamins and supplements, according to a survey of pharmacists that was released Tuesday by Pharmavite.

The survey found that pharmacists estimated they answer questions regarding prescription medications for about half of their customers (51%). By comparison, they estimated they answer questions about OTC products for just 1-in-3 customers (35%) — and when it comes to answering questions about vitamins and supplements, they estimated they do so for 23% of their customers (23%).

January 24, 2012

Drug maker Upsher-Smith Labs has launched a prenatal vitamin designed to help relieve morning sickness, the company said Monday.

MAPLE GROVE, Minn. — Drug maker Upsher-Smith Labs has launched a prenatal vitamin designed to help relieve morning sickness, the company said Monday.

Upsher-Smith announced the launch of B-Nexa, which contains B vitamins and ginger to help calm morning sickness, known medically as nausea and vomiting of pregnancy, which affects 83% of pregnant women throughout the day, according to medical experts.

January 23, 2012

Vitamin World raised more than $545,000 on behalf of Vitamin Angels during their "Be an Angel" campaign during the 2011 holiday season, the specialty retailer announced Friday.

HOLBROOK, N.Y. — Vitamin World raised more than $545,000 on behalf of Vitamin Angels during their "Be an Angel" campaign during the 2011 holiday season, the specialty retailer announced Friday.

"We could not have accomplished so much without the generosity of our customers. Their kindness and compassion has been remarkable," Vitamin World SVP Vicki McGuire said.


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January 19, 2012

Fresh & Easy has introduced its own line of vitamins and supplements that includes 20 products.

EL SEGUNDO, Calif. — Fresh & Easy has introduced its own line of vitamins and supplements that includes 20 products.

Fresh & Easy said its vitamins and supplements provide many benefits, including supporting bone, urinary tract, prostate, heart, immune system, joint, prenatal, digestive, eye and general health. They also provide antioxidant support, help energy metabolism and provide sleep support, the company said.

The line ranges in price from $2.99 to $10.99.

January 6, 2012

Low levels of vitamin D have been linked to depression, according to UT Southwestern Medical Center psychiatrists working with the Cooper Center Longitudinal Study in a release issued Thursday.

DALLAS — Low levels of vitamin D have been linked to depression, according to UT Southwestern Medical Center psychiatrists working with the Cooper Center Longitudinal Study in a release issued Thursday.

This new study — published in Mayo Clinic Proceedings — helps clarify a debate that erupted after smaller studies produced conflicting results about the relationship between vitamin D and depression. Major depressive disorder affects nearly 1-in-10 adults in the United States.

January 5, 2012

The Vitamin Shoppe on Thursday announced the launch of a sports nutrition supplement line called True Athlete.

NORTH BERGEN, N.J. — The Vitamin Shoppe on Thursday announced the launch of a sports nutrition supplement line called True Athlete.

December 22, 2011

A survey of registered dietitians released by Pollock Communications Wednesday identified a "diet trifecta" of vitamins, minerals and fibers as the No. 2 nutrition trend that will play out in 2012.

NEW YORK — A survey of registered dietitians released by Pollock Communications Wednesday identified a "diet trifecta" of vitamins, minerals and fibers as the No. 2 nutrition trend that will play out in 2012.

December 20, 2011

According to new research released Tuesday, Georgia Health Sciences University researchers have identified one of the internal bodily functions of vitamin E: The antioxidant found in most foods helps repair tears in the plasma membranes that protect cells from outside forces and screen what enters and exits.

AUGUSTA, Ga. — According to new research released Tuesday, Georgia Health Sciences University researchers have identified one of the internal bodily functions of vitamin E: The antioxidant found in most foods helps repair tears in the plasma membranes that protect cells from outside forces and screen what enters and exits.

December 14, 2011

The Centers for Disease Control and Prevention and the Consumer Healthcare Products Association Educational Foundation on Tuesday launched the Up and Away and Out of Sight educational program to help educate parents on the importance of keeping their medicines in a safe place from children.

WASHINGTON — The Centers for Disease Control and Prevention and the Consumer Healthcare Products Association Educational Foundation on Tuesday launched the Up and Away and Out of Sight educational program to help educate parents on the importance of keeping their medicines in a safe place from children. In recent years, the number of accidental overdoses in children increased by 20%, the agency and association stated.

December 8, 2011

A recent study of obese and nonobese children found that low vitamin D levels are significantly more prevalent in obese children and are associated with risk factors for Type 2 diabetes.

CHEVY CHASE, Md. — A recent study of obese and nonobese children found that low vitamin D levels are significantly more prevalent in obese children and are associated with risk factors for Type 2 diabetes. This study was accepted for publication in the Endocrine Society’s Journal of Clinical Endocrinology & Metabolism.

December 6, 2011

Altrient is launching three new nutritional supplements that will be available on the company's website.

LAS VEGAS — Altrient is launching three new nutritional supplements that will be available on the company's website.

The company said the lineup includes:

  • Altrient C, a full-potency vitamin C formula (which touts 1,000 mg of vitamin C in each packet);

  • Altrient ME, which combines B vitamins, essential trace minerals and cinnamon extract to boost energy and reduce the harmful byproducts of cell metabolism (and contains 313.5 mg of the "metabolic enhancement" formula in each packet); and

November 28, 2011

A study published online earlier this month by the American Journal of Cardiology concluded that supplementation with vitamin D conferred substantial survival benefits, specifically in patients with documented deficiency.

KANSAS CITY, Kan. — A study published online earlier this month by the American Journal of Cardiology concluded that supplementation with vitamin D conferred substantial survival benefits, specifically in patients with documented deficiency.

According to the research, evidence supported an association between vitamin D deficiency and hypertension, peripheral vascular disease, diabetes mellitus, metabolic syndrome, coronary artery disease and heart failure.

November 14, 2011

Dietary supplement usage is up among Americans, according to a National Center for Health Statistics report released earlier this year — half of all U.S. adults supplement their diets, most likely with a multivitamin.

WASHINGTON — Dietary supplement usage is up among Americans, according to a National Center for Health Statistics report released earlier this year — half of all U.S. adults supplement their diets, most likely with a multivitamin. And pharmacists are the No. 2 go-to source (behind doctors) for information around those supplements — according to a Council for Responsible Nutrition Survey on Dietary Supplements.

As a pharmacist, are you prepared to answer their questions?

November 7, 2011

The first study to report the effects vitamin D has on the immune system of people with lupus was unveiled Saturday at the American College of Rheumatology Annual Scientific Meeting in Chicago.

CHICAGO — The first study to report the effects vitamin D has on the immune system of people with lupus was unveiled Saturday at the American College of Rheumatology Annual Scientific Meeting here.

The small sample study determined that vitamin D supplementation helped improve cell level counts associated with the disease.

October 24, 2011

Vitamin D has been one of the fastest-growing segments in the VMS market since 2010, a factor that has been in step with the number of positive clinical studies establishing the need for vitamin D supplementation.

Vitamin D has been one of the fastest-growing segments in the VMS market since 2010, a factor that has been in step with the number of positive clinical studies establishing the need for vitamin D supplementation.

One of the more recent clinicals, presented Oct. 2 at the 53rd annual meeting of the American Society for Radiation Oncology, found that more than three-quarters of cancer patients have insufficient levels of vitamin D, and the lowest levels are associated with more advanced cancer.

October 12, 2011

A National Institutes of Health study published Tuesday in the Journal of the American Medical Association established a link between vitamin E supplementation and prostate cancer.

BETHESDA, Md. — A National Institutes of Health study published Tuesday in the Journal of the American Medical Association established a link between vitamin E supplementation and prostate cancer. Men who took 400 international units of vitamin E daily had more prostate cancers compared with men who took a placebo, according to an updated review of data from the Selenium and Vitamin E Cancer Prevention Trial, the NIH stated.

October 7, 2011

Scientists at the Helmholtz Zentrum München have shown that people with good vitamin D status have a lower risk of developing Type 2 diabetes, according to a study released Sept. 30.

NEUHERBERG, Germany — Scientists at the Helmholtz Zentrum München have shown that people with good vitamin D status have a lower risk of developing Type 2 diabetes, according to a study released Sept. 30.

October 4, 2011

More than three-quarters of cancer patients have insufficient levels of vitamin D, and the lowest levels are associated with more advanced cancer, according to a study presented Oct. 2 at the 53rd Annual Meeting of the American Society for Radiation Oncology.

MIAMI BEACH, Fla. — More than three-quarters of cancer patients have insufficient levels of vitamin D, and the lowest levels are associated with more advanced cancer, according to a study presented Oct. 2 at the 53rd Annual Meeting of the American Society for Radiation Oncology.

October 3, 2011

People taking oral steroids are twice as likely as the general population to have severe vitamin D deficiency, according to a study of more than 31,000 children and adults by scientists at Albert Einstein College of Medicine of Yeshiva University released last week.

NEW YORK — People taking oral steroids are twice as likely as the general population to have severe vitamin D deficiency, according to a study of more than 31,000 children and adults by scientists at Albert Einstein College of Medicine of Yeshiva University released last week.

Their findings, published in the Sept. 28 online edition of The Journal of Clinical Endocrinology and Metabolism, suggested that physicians should more diligently monitor vitamin D levels in patients being treated with oral steroids.