Content about Vitamin

SAN DIEGO — Vitamin D deficiency may increase the chance of muscle injuries in elite athletes, specifically NFL football players, suggested a recent study presented last week at the American Orthopaedic Society for Sports Medicine’s annual meeting.

“Eighty percent of the football team we studied had vitamin D insufficiency. African-American players and players who suffered muscle injuries had significantly lower levels,” stated Michael Shindle, lead researcher and member of Summit Medical Group. 

WASHINGTON — The dietary supplement industry last week took another legislative knock to the chin as it was associated with controversy surrounding mislabled conventional foods, specifically Lazy Cakes, a brownie that contains the dietary ingredient melatonin and purports to be a dietary supplement.


The vitamin D category continues to grow. Category leader Nature Made from Pharmavite is on the cusp of launching a host of new products, including a Super D-Complex with magnesium, vitamin D chewable tablets and vitamin D with vitamin C and zinc.


IRVINGTON, N.Y. — Prestige Brands recently extended its Luden’s throat drop brand with Luden’s orange supplement drops, a vitamin-enriched product with 100% of the recommended daily value of vitamin C.

DENVER — MusclePharm has introduced a sports nutrition supplements line through a licensing deal with MMA Elite of Ultimate Brand Management.

The line, MMA Elite Series powered by MusclePharm, includes pre-workout, recovery, vitamin, protein and fat-loss products. Such retailers as Walmart, Sam's Club and Walgreens are being targeted to distribute the supplements in third quarter 2011, MusclePharm said.

Many MusclePharm products currently are sold in GNC.

MIAMI — A dietary supplement that is designed to alleviate the symptoms of an enlarged prostate has arrived at GNC.

Urinozinc prostate formula now is available at all corporate-owned GNC Live Well stores and at select GNC franchise stores, the company said. Product ingredients for Urinozinc include saw palmetto extract, pumpkin seed, zinc, pygeum africanum, lycopene, magnesium, selenium, folic acid and vitamins B6, B12 and E.

Urinozinc currently is available for purchase at such retail locations as Bi-Lo, Duane Reade, H-E-B, Publix, Rite Aid, Walgreens and Walmart.

SEATTLE — Overweight or obese women who have less-than-optimal levels of vitamin D and lose more than 15% of their body weight experience significant increases in circulating levels of this fat-soluble nutrient, according to a study released last week by researchers at Fred Hutchinson Cancer Research Center.

NEWPORT BEACH, Calif. — Enhanced vitamin beverage Activate has partnered with Nourish America to provide daily essential nutrition to pregnant moms in need.

For every bottle of Activate purchased from June 1 to July 31, the brand will make a donation to provide a day's worth of nutrition to a woman and baby in need, as part of the Buy One, Feed Two campaign.

To learn more about the Nourish America program and Activate, visit Activatedrinks.com.

MADISON, N.J. — Pfizer on Wednesday launched its Gold range of child nutrition products, developed to meet the changing nutritional and feeding needs of young children. The Gold range of infant and follow-on formulas and growing-up milks provides the right balance of high-quality nutrients needed to support ideal health, growth and development in growing children.

Walgreens not only is the “Way to Well,” it also is the “Way to Stay Well,” as evidenced by this shelf talker in the dietary supplement aisle that contains a 44-page pamphlet titled “Vitamins & Supplements Q&A: Your A to Z Shopping Guide.”


Inside are reasons to take supplements to both improve health and prevent disease. Specific supplement topics include the best supplements to take to help manage healthy blood-glucose levels, as well as bone and joint, cognitive, heart, immune and prenatal health. 


WHAT IT MEANS AND WHY IT’S IMPORTANT — Calcium causes heart attacks! Vitamin E kills! Vitamin D makes your eyeballs explode! OK, the last headline was just made up, but these are the kind of B-movie headlines many of these inaccurate meta-analyses generate, especially across the dietary supplement industry.

NORTH BERGEN, N.J. — Vitamin Shoppe on Monday opened the doors to store No. 500 in St. Peters, Mo. — the company’s first store in that market and the third in the state.

"The opening of our 500th store is an extremely important event and a rewarding accomplishment that our entire company can be proud of,” Vitamin Shoppe CEO Tony Truesdale said. “The community's commitment to health and wellness makes the city an ideal location for the Vitamin Shoppe, and we are very excited to have our 500th store in this market.”