Content about Vitamin

NEW YORK — The National Advertising Division on Friday recommended Dreambrands modify or discontinue a wide range of advertising claims for “Add Lib,” a dietary supplement promoted to women for improved mood, energy and sexual desire.

Claims at issue included:

• “Add Lib is an all natural supplement for women to feel better physically, mentally and emotionally — a holistic approach to sustain energy and reduce anxiety — so you can fall in love with life again.”;

MANNO, SWITZERLAND — The Council for Responsible Nutrition-International on Thursday named several new officers to its board of directors.

Herbalife's John Venardos has been elected chairman and Tyler Whitehead of Nu Skin Enterprises has been elected vice chairman. The Vitamin Shoppe's David Morrison has been named secretary; Carl Hastings of Reliv International has been named treasurer; and Mark LeDoux of Natural Alternatives International has become the immediate past chairman.

ATLANTA — Overall, the U.S. population has good levels of vitamin A and folate in the body, but some groups still need to increase their levels of vitamin D and iron, according to the "Second National Report on Biochemical Indicators of Diet and Nutrition," released Monday by the Centers for Disease Control and Prevention.

According to analysis by Pharmavite, vitamin-buying households spend more than other category buyers across the health and beauty department with regard to average dollars spent per item per occasion. Vitamin buyers spend $14.95 per item per occasion, versus $14.54 for the next highest category (women’s fragrance) and $12.11 for shoppers buying diet aids.


WASHINGTON — When it comes to healthy habits, dietary supplement users appear to make healthier lifestyle choices overall than nonusers, according to a recent study by the Council for Responsible Nutrition released Thursday.

According to the most recent CRN Consumer Survey on Dietary Supplements, supplement users engage in the following healthy habits in higher percentages than do those who don’t take vitamins, minerals and other supplements:

• “I try to eat a balanced diet.” Supplement users, 84%; nonsupplement users, 76%;

COLUMBUS, Ohio — EyeScience Labs on Wednesday introduced a new eye vitamin for people with diabetes.

CLEVELAND — Max-Wellness is preparing to introduce its “Wellness-in-a-Box” concept — an automated dispensing device located in a variety of unique venues featuring health-and-wellness products that customers can purchase at any time using a debit or credit card. The concept is slated to make its debut in March, the company stated.

ATLANTA — Joseph Enterprises is looking to find a home for its ubiquitous Ch-Ch-Ch-Chia slogan among dietary supplement aisles with the presentation of the company's Ch-Ch-Ch-Chia Omega-3 in both seeds and softgel formats in 2012, according to company officials presenting at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference here earlier this month.

ATLANTA — Toronto-based Jamieson Labs will be attempting to parlay its dietary supplement success in the Canadian marketplace — the Jamieson brand was the No. 1 branded supplement in Canada across nine categories through December, the company reported — into the U.S. market, according to Jamieson executives presenting at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference here earlier this month.

ATLANTA — Biotab Nutraceuticals in March will be launching an ExtenZe-branded line of premium personal lubricant, the company announced last week during the ECRM Vitamin, Diet & Sports Nutrition EPPS conference here.

Biotab, headquartered in Monrovia, Calif., has partnered with Trigg Labs and its Wet line of personal lubricants on a co-branding initiative for the two new products. The two lubricants, one water-based the other silicone-based, will be called ExtenZe Powered by Wet and carry a suggested retail of between $15.99 and $19.99.

ATLANTA — DRS Health presented attendees of last week's ECRM Vitamin, Diet & Sports Nutrition EPPS conference with a line of supplements that's not only doctor-recommended but also doctor-developed. All of the product facings feature a picture of the doctor who helped develop the particular formula.