Content about Vita Coco

May 18, 2012

Sales of coconut water continue to soar. According to a recent report from Mintel, the U.S. market for coconut water was around $350 million in 2011, representing 2% of the total fruit juice and drinks sales.

Sales of coconut water continue to soar. According to a recent report from Mintel, the U.S. market for coconut water was around $350 million in 2011, representing 2% of the total fruit juice and drinks sales. The report suggested that coconut water offers growth opportunity in an otherwise maturing fruit juice/drinks market; in all three outlets, coconut water sales grew by 165% to $59 million during 2010-2011.

August 5, 2011

Vita Coco has introduced its seventh flavor, which the company developed in collaboration with pop singer Rihanna.

NEW YORK — Vita Coco has introduced its seventh flavor, which the company developed in collaboration with pop singer Rihanna.

Vita Coco tropical fruit is an all-natural blend of coconut water, pink guava, orange, red dragon fruit and pineapple, the company said. Vita Coco Tropical Fruit comes in a bright magenta Tetra Pak carton featuring Rihanna's signature to mark the collaboration. Rihanna also is the face of Vita Coco's advertising campaign, which was launched in June.

June 7, 2010

Dr Pepper Snapple Group has reached an agreement with a coconut water brand to distribute...