Content about Vida Mia

April 8, 2014

Navarro Discount Pharmacy's chief marketing and merchandising officer Cristy Leon-Rivero and VP operations Vince Urrutia spoke earlier this week at Hispanicize 2014, the largest annual event in the nation for Latino trendsetters and newsmakers.

MIAMI — Navarro Discount Pharmacy's chief marketing and merchandising officer Cristy Leon-Rivero and VP operations Vince Urrutia spoke earlier this week at Hispanicize 2014, the largest annual event in the nation for Latino trendsetters and newsmakers.

March 11, 2014

Navarro Discount Pharmacy is celebrating the two-year anniversary of its private-label brand Vida Mia, which targets Hispanics across a variety of categories with bilingual product packaging and ingredients in English and Spanish.

MIAMI — Navarro Discount Pharmacy is celebrating the two-year anniversary of its private-label brand Vida Mia, which targets Hispanics across a variety of categories with bilingual product packaging and ingredients in English and Spanish.

During the last two years, Vida Mia has sold more than 7 million product units comprised of approximately 1,000 SKUs. Approximately 4% in sales growth is expected annually for the next 1 to 3 years.

May 31, 2012

Hispanic-owned pharmacy chain Navarro Discount Pharmacy has added a Spanish-language version to its website at Navarro.com.

MIAMI — Hispanic-owned pharmacy chain Navarro Discount Pharmacy has added a Spanish-language version to its website at Navarro.com.

November 22, 2011

Navarro Discount Pharmacy, a Hispanic-owned pharmacy retailer and an MBF Healthcare portfolio company, unveiled its private-label line, Vida Mia, at the Private Label Manufacturers Association Annual Trade Show in Chicago.

MIAMI — Navarro Discount Pharmacy, a Hispanic-owned pharmacy retailer and an MBF Healthcare portfolio company, unveiled its private-label line, Vida Mia, at the Private Label Manufacturers Association Annual Trade Show in Chicago.

Navarro participated in the Latino Markets section of the show, displaying the new Hispanic-oriented store brand products from retailers. The 2011 theme of the show, which ran from Nov. 13 to 15, was "It’s a Store Brands World."

April 13, 2011

The push by retailers to offer and promote private-label brands remains strong as Navarro Discount Pharmacies unveiled its own private-label brand of Hispanic products across a range of categories, including beauty, over the counter, food, body and baby.

MIAMI — The push by retailers to offer and promote private-label brands remains strong as Navarro Discount Pharmacies unveiled its own private-label brand of Hispanic products across a range of categories, including beauty, over the counter, food, body and baby.

The new Vida Mia ("my life") line will feature bilingual packaging. It is being launched under Magellan Distribution Solutions, a wholesale and export company that is a wholly owned subsidiary of Navarro.