Content about Vida Mia

May 31, 2012
Navarro Discount Pharmacy launches Spanish-language site

Hispanic-owned pharmacy chain Navarro Discount Pharmacy has added a Spanish-language version to its website at Navarro.com.

MIAMI — Hispanic-owned pharmacy chain Navarro Discount Pharmacy has added a Spanish-language version to its website at Navarro.com.

November 22, 2011
Navarro Discount Pharmacy unveils private-label line at PLMA show

Navarro Discount Pharmacy, a Hispanic-owned pharmacy retailer and an MBF Healthcare portfolio company, unveiled its private-label line, Vida Mia, at the Private Label Manufacturers Association Annual Trade Show in Chicago.

MIAMI — Navarro Discount Pharmacy, a Hispanic-owned pharmacy retailer and an MBF Healthcare portfolio company, unveiled its private-label line, Vida Mia, at the Private Label Manufacturers Association Annual Trade Show in Chicago.

Navarro participated in the Latino Markets section of the show, displaying the new Hispanic-oriented store brand products from retailers. The 2011 theme of the show, which ran from Nov. 13 to 15, was "It’s a Store Brands World."

April 13, 2011
Navarro gets in on private-label game with Vida Mia line

The push by retailers to offer and promote private-label brands remains strong as Navarro Discount Pharmacies unveiled its own private-label brand of Hispanic products across a range of categories, including beauty, over the counter, food, body and baby.

MIAMI — The push by retailers to offer and promote private-label brands remains strong as Navarro Discount Pharmacies unveiled its own private-label brand of Hispanic products across a range of categories, including beauty, over the counter, food, body and baby.

The new Vida Mia ("my life") line will feature bilingual packaging. It is being launched under Magellan Distribution Solutions, a wholesale and export company that is a wholly owned subsidiary of Navarro.