Content about Vice President ,  Breakthrough Innovation

December 27, 2012

Kraft will introduce more than 40 new products in 2013, the company stated.

 NORTHFIELD, Ill. — Kraft will introduce more than 40 new products in 2013, the company stated. This is the first comprehensive new products launch since Kraft became an independent public company in October. In keeping with the company's initiative to offer consumers good, better and best choices, Kraft is using its iconic brands and successful new platforms to deliver innovation across multiple categories. While some new products are hitting store shelves now, others debut in early 2013.