NEW YORK — Gillette Venus has selected actress, singer and "American Idol" judge Jennifer Lopez to be its first-ever global ambassador, appearing in all elements of the brand's 2011 marketing campaign and supporting the total brand portfolio.
Aside from TV and print ads, public relations, digital, social media and in-store communications, the campaign also includes Lopez's exclusive remake of the iconic "Venus" song, plus the launch of a new philanthropic effort dedicated to empowering women through education.
NEW YORK — Procter & Gamble’s Gillette Venus is teaming up with model Miranda Kerr as she leads the Gillette Venus Step Up & Step Out Tour, a multi-city event to help women look great, feel confident and give back to a good cause.