Content about Veet

June 21, 2012

Sales of depilatories are on the upswing as manufacturers roll out new products that promise silky smooth results.


Sales of depilatories are on the upswing as manufacturers roll out new products that promise silky smooth results.


Sales of depilatories at food, drug and mass (excluding Walmart) rose more than 10% to about $117 million during the 52 weeks ended April 15, according to SymphonyIRI Group.


February 6, 2012

Reckitt Benckiser’s depilatory brand Veet has inked a year-long partnership with celebrity ballroom dancing pro and TV personality Cheryl Burke.

PARSIPPANY, N.J. — Reckitt Benckiser’s depilatory brand Veet has inked a year-long partnership with celebrity ballroom dancing pro and TV personality Cheryl Burke.

The deal marks the highest-profile celebrity endorsement in the brand's history and reflects the brand's emphasis on revitalizing its beauty and lifestyle positioning through a strategic partnership. 

January 20, 2012

New products and innovation helped drive sales of depilatories. According to SymphonyIRI Group, sales of depilatories rose more than 15% to $23.4 million for the most recent 12 weeks ended Nov. 27 at food, drug and mass (excluding Walmart).


New products and innovation helped drive sales of depilatories. According to SymphonyIRI Group, sales of depilatories rose more than 15% to $23.4 million for the most recent 12 weeks ended Nov. 27 at food, drug and mass (excluding Walmart).


Olay recently entered the segment with its new Olay Smooth Finish Facial Hair Removal Duo, a two-step system to remove unwanted facial hair. Earlier in 2011, Veet launched its Ready-to-Use Hair Removal Wax Strips For Face & Body and also reformulated its Veet Fast Acting creams for normal and sensitive skin.

 

 

July 5, 2011

Despite the do-it-yourself trend within beauty, depilatories experienced a slight dip in sales, according to data provided by SymphonyIRI Group.


NEW YORK — Despite the do-it-yourself trend within beauty, depilatories experienced a slight dip in sales, according to data provided by SymphonyIRI Group.


Depilatories slipped 3.4% to $26.4 million during the 12 weeks ended May 15 across food, drug and mass (excluding Walmart), according to SymphonyIRI.


June 16, 2011

Hair depilatory brand Veet has announced the launch of the 28 Days of Beautiful Facebook application, a way for consumers to engage with the brand, share beauty secrets, receive exclusive offers and discounts, and get insider tips from the Veet Smooth Patrol — a panel of three celebrity experts in the fields of fitness, fashion and beauty.

PARSIPPANY, N.J. — Hair depilatory brand Veet has announced the launch of the 28 Days of Beautiful Facebook application, a way for consumers to engage with the brand, share beauty secrets, receive exclusive offers and discounts, and get insider tips from the Veet Smooth Patrol — a panel of three celebrity experts in the fields of fitness, fashion and beauty.

May 11, 2011

Veet's newest hair removal products build on the belief that a groomed bikini line tops summer appearance must-haves among women, according to a survey conducted on the brand's behalf.

PARSIPPANY, N.J. — Veet's newest hair removal products build on the belief that a groomed bikini line tops summer appearance must-haves among women, according to a survey conducted on the brand's behalf.

The "2011 Veet Survey" found that among U.S. women ages 18 years and older, 74% of respondents said they believed a groomed bikini line is the No. 1 must-have this beach season, more so than having a toned body (17%). What's more, 83% of women said they would rather hit the beach 5 lbs. heavier than with a visibly ungroomed bikini line.

May 25, 2010

Cosmetic Executive Women recognized the most innovative beauty products of the year at the 16th...

May 16, 2010

Mass-market retailers are looking for ways to bolster their beauty sales through technologically advanced product...