Content about Valassis

October 1, 2013

With the Shopper Marketing Expo quickly approaching, taking place Oct. 8 to 10 in Chicago, the Path to Purchase Institute is offering a preview of some key educational seminars for attendees.

With the Shopper Marketing Expo quickly approaching, taking place Oct. 8 to 10 in Chicago, the Path to Purchase Institute is offering a preview of some key educational seminars for attendees.

Curtis Tingle

Curtis Tingle, SVP strategic demand and development at Valassis, previews the upcoming Shopper Marketing Expo Seminar, "How Shopper Marketing Intelligence Drives Action."

October 16, 2013

In looking at the data and insights that are shaping today’s path to purchase one thing is clear — the consumer is in the driver’s seat.

CHICAGO — In looking at the data and insights that are shaping today’s path to purchase one thing is clear — the consumer is in the driver’s seat.

To get a better handle of how to leverage key shopper insights and the multiple channels that influence purchase behavior today, a panel of shopper marketing experts examined how the best in the business are turning information into action at a special breakout session at the Shopper Marketing Expo last week.

July 31, 2013

Promotions were up across the front-end over the first half of 2013 as compared with the corresponding year-ago period, and digital coupons have continued to sustain double-digit growth as more marketers adopt a digital strategy and more retailers employ an omnichannel loyalty program to attract and retain customers.

LIVONIA, Mich. — Promotions were up across the front-end over the first half of 2013 as compared with the corresponding year-ago period. Couponing across non-food items were up 1.8%, according to the U.S. Mid-year 2013 CPG Coupon Industry Facts Report released Tuesday by NCH Marketing Services, a Valassis subsidiary.

Overall, consumers saved $1.8 billion in the first six months of 2013.

September 27, 2012

Rite Aid has signed a deal with a media and marketing firm that the two said would allow the retail pharmacy chain to create a consistent look for its in-store marketing and media programs.

LIVONIA, Mich. — Rite Aid has signed a deal with a media and marketing firm that the two said would allow the retail pharmacy chain to create a consistent look for its in-store marketing and media programs.

Valassis announced that it had signed a multiyear partnership with Rite Aid to develop and execute in-store marketing and media programs, which they said would create a "shopping environment that directly meets consumers' needs."