Content about V

May 3, 2011

"A new way to do energy" has hit the market.

NEW YORK — "A new way to do energy" has hit the market.

Sheets — a brand co-developed by basketball star LeBron James, along with PureBrands CEO Warren Struhl and co-founders Jesse Itzler and Maverick Carter — are individually wrapped, paper-thin dissolving strips that tout the same amount of caffeine as a cup of premium coffee in one small strip, which is about 100 mg, without containing any sugar or calories, the company said.

February 22, 2011

Take 10 Beverages on Monday launched Take 10 to Relax and Take 10 to Sleep, two relaxation shots joining a number of recent introductions that are the yin to an energy shot’s yang.

GRAND RAPIDS, Mich. — Take 10 Beverages on Monday launched Take 10 to Relax and Take 10 to Sleep, two relaxation shots joining a number of recent introductions that are the yin to an energy shot’s yang.

February 14, 2011

New research published in the Feb. 14 online edition of Pediatrics found that prolonged use of energy drinks by young people can lead to potentially adverse health outcomes.

MIAMI — New research published in the Feb. 14 online edition of Pediatrics found that prolonged use of energy drinks by young people can lead to potentially adverse health outcomes.

Researchers at the University of Miami's Leonard M. Miller School of Medicine noted that in the United States, energy drinks were consumed by 30% to 50% of adolescents and young adults, according to self-report surveys. Additionally, adolescent caffeine intake averaged 60 mg/day to 70 mg/day and ranged up to 800 mg/day, the researchers said.

February 1, 2011

“Do you know what 2:30 in the afternoon feels like?” Not if you have Living Essentials’ 5-Hour Energy on the shelf. The company peppered the airwaves with its commercial message, positioning 5-Hour Energy shots as an alternative to coffee for those 30-somethings in the work force.


NOVI, Mich. — “Do you know what 2:30 in the afternoon feels like?” Not if you have Living Essentials’ 5-Hour Energy on the shelf. The company peppered the airwaves with its commercial message, positioning 5-Hour Energy shots as an alternative to coffee for those 30-somethings in the work force.


November 16, 2010

A class of alcoholic beverages that rapidly became popular among young people over the last...

SILVER SPRING, Md. — A class of alcoholic beverages that rapidly became popular among young people over the last few years is headed for the drain.

 

The Food and Drug Administration issued warning letters to four manufacturers of beverages that combine high amounts of alcohol and caffeine, effectively issuing a federal ban on the beverages.

 

 

November 15, 2010

The Food and Drug Administration could move on manufacturers of energy drinks that combine alcohol...

NEW YORK — The Food and Drug Administration could move on manufacturers of energy drinks that combine alcohol and caffeine as soon as Nov. 17, The New York Times reported Monday, citing unnamed state law enforcement officials across several states.

 

The New York Times report suggested the FDA may issue warning letters as a first step toward removing the products from the market.

 

 

November 11, 2010

Eboost on Thursday launched its super berry liquid shot, formulated with a host of vitamins,...

NEW YORK Eboost on Thursday launched its super berry liquid shot, formulated with a host of vitamins, minerals and antioxidants, including vitamins C, D, B6 and B12, folic acid, niacin, selenium, chromium, zinc and green tea. The 15-calorie beverage also is formulated with nutrient-rich superfruits, including pure extracts of blueberry, blackberry, pomegranate, mango, acai, maqui berry and grapeseed.

 

November 3, 2010

Clif Bar on Thursday announced the introduction of a revamped Clif Shot energy gel, a...

EMERYVILLE, Calif. Clif Bar on Thursday announced the introduction of a revamped Clif Shot energy gel, a line of all-natural and organic energy gels with a formula that emphasizes effectiveness, taste and consistency in easy-to-use packaging.

 

October 4, 2010

Hartz is looking to keep tails wagging with a new addition to its Crunch ‘n...

SECAUCUS, N.J. Hartz is looking to keep tails wagging with a new addition to its Crunch ‘n Clean line of dog biscuits.

August 24, 2010

Bazi International, formerly known as XELR8 Holdings, on Tuesday announced the official launch of its...

DENVER Bazi International, formerly known as XELR8 Holdings, on Tuesday announced the official launch of its Bazi energy shot.

"Unlike other energy shots that overload the body with excessive caffeine, sugar, B vitamins, taurine and other artificial stimulants, Bazi combines nature's finest ingredients for increased energy and better performance," stated Kevin Sherman, the company's president and CEO.

August 11, 2010

Despite a surge of sales among energy drink products, the industry may have trouble attracting...