Content about V

April 9, 2014

GM Pharmaceuticals recently announced the addition of 8-oz. bottles to its line of liquid pain relief VanaPain.

ARLINGTON, Texas — GM Pharmaceuticals recently announced the addition of 8-oz. bottles to its line of liquid pain relief VanaPain. The new bulk products for the chronic pain sufferer begin shipping in July, and the suggested retail price ranges from $7.99 to $9.99. 

January 6, 2014

According to new research from Mintel, nearly 6-in-10 Americans who are current energy drink or shot users say they worry about the safety of these beverages.

CHICAGO — According to new research from Mintel, nearly 6-in-10 Americans who are current energy drink or shot users say they worry about the safety of these beverages. 

Despite fears over safety, the energy drink, shot and mix category has beat back detractors to show consistent annual growth from 2008 to 2013 sales. The market reported a 17% increase in 2012 and is projected to repeat that growth rate in 2013.

November 25, 2013

Movit Energy Gummies recently launched its signature product targeting active sports enthusiasts with an energy product in gummy format.

MEAD, Wash. — Movit Energy Gummies recently launched its signature product targeting active sports enthusiasts with an energy product in gummy format. 

Movit comes in a snack-size packet typically containing 11 gummies, which altogether contain 60 calories, in one of two flavors — citrus or berry. The proprietary formula includes such ingredients as Brazilian guarana, co-enzyme Q10, D-ribose, vitamin C, taurine, protein and a full complement of B vitamins.

The energy formula meets high school and NCAA guidelines, the company stated.

August 15, 2013

REvive™ is the new 100% Natural Vitality Drink, Made From 21 Super Fruits

-ADVERTORIAL-

July 25, 2013

Mylan and Orion Corp. have settled a patent-infringement suit over a drug used to treat Parkinson's disease.

PITTSBURGH — Mylan and Orion Corp. have settled a patent-infringement suit over a drug used to treat Parkinson's disease, Mylan said Thursday.

The generic drug maker had filed with the Food and Drug Administration for a generic version of Orion's Stalevo (carpidopa; levodopa; entacapone) tablets, used to treat idiopathic Parkinson's to substitute for immediate-release carbidopa/levodopa and entacapone administered separately.

June 7, 2013

PacificHealth Laboratories recently announced the launch of Body Glove Surge, an energy shot billed as "all natural."

MATAWAN, N.J. — PacificHealth Laboratories recently announced the launch of Body Glove Surge, an energy shot billed as "all natural."

Although 164 million adults are daily consumers of caffeinated products, only 8% of adults regularly purchase energy shots, the company noted. As many as 47% of energy shot users report their consumption would increase if there was a natural alternative. 

May 31, 2013

Mercy Nutraceuticals announced today expanded distribution of a caffeine-free, vitamin- and amino acid-enriched drink the company says helps prevent hangovers.

NEW YORK — Mercy Nutraceuticals announced today expanded distribution of a caffeine-free, vitamin- and amino acid-enriched drink the company says helps prevent hangovers.

Mercy is sold at groceries, restaurants, hotels and bars in New York City, New Jersey and Florida and is expanding to the San Francisco Bay area, Massachusetts, Rhode Island as well as Southern New Hampshire.

January 23, 2013

Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

NEW YORK — Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

January 22, 2013

Perrigo announced that it has begun shipments of over-the-counter nicotine polacrilex mini lozenge USP, 2 mg (mint flavor) and 4 mg (mint flavor), comparable to GlaxoSmithKline's Nicorette mini lozenge.

ALLEGAN, Mich. — Perrigo on Tuesday announced that it has begun shipments of over-the-counter nicotine polacrilex mini lozenge USP, 2 mg (mint flavor) and 4 mg (mint flavor), comparable to GlaxoSmithKline's Nicorette mini lozenge. 

"This launch strengthens Perrigo's leading store brand position in smoking cessation products, which also includes coated and uncoated flavored gums and regular size lozenges," stated Joseph Papa, Perrigo's chairman, president and CEO. 

December 5, 2012

Ecosentials on Monday launched Vitamin Squeeze Powder Water Enhancers, which are packaged in squeezable bottles that add vitamins and customizable flavors to water.

PHOENIX — Ecosentials on Monday launched Vitamin Squeeze™ Powder Water Enhancers, which is packaged in a squeezable bottle that provides vitamins and customizable flavors. The Vitamin Squeeze Powder Water Enhancers are available in a variety of eight flavors among three supplement products — multi-vitamin, energy and weight control.

November 29, 2012

PepsiCo is planning a controversial line of products under its FritoLay brand.

PURCHASE, N.Y. — PepsiCo is planning a controversial line of products under its FritoLay brand. The new line, called Cracker Jack’d, is a caffeinated extension of its Cracker Jack line of popcorn clusters and is expected to hit shelves by the end of the 
fourth quarter.


The line extension is expected to include a caffeinated snack called Power Bites, which will contain approximately 70 mg of caffeine from coffee in each 2-oz. package. Snack mixes and popcorn clusters also will be included in the lineup.

November 29, 2012

Mounting pressure to regulate energy drinks could hamper growth in a category that has been on an upward trajectory for years. But sales of energy drinks have so far been immune to controversy.

Mounting pressure to regulate energy drinks could hamper growth in a category that has been on an upward trajectory for years. But sales of energy drinks have so far been immune to controversy. Mintel forecasts that sales of the products could double from 2011 to 2016. In 2012, Mintel estimates dollar sales for the category will total $9.4 billion, an increase of nearly 11% over 2011 sales. New line extensions, like Red Bull’s Editions, will continue to drive the category.

 

July 11, 2012

Hangover Joe's on Wednesday announced the launch of its Hangover Recovery Shot, an officially licensed product of Warner Bros.' "The Hangover" movie.

COLORADO SPRINGS, Colo. — Hangover Joe's on Wednesday announced the launch of its Hangover Recovery Shot, an officially licensed product of Warner Bros.' "The Hangover" movie.

The 2-oz. hangover shot features Hangover Joe's patent-pending, proprietary Get Up and Go Blend — a blend of taurine, kudzu, green tea leaf and acai fruit extracts, along with goji berry concentrate, niacin and vitamins B6 and B12, among other ingredients. And the Hangover Recovery Shot contains only as much caffeine as a single cup of premium coffee, the company stated.

June 7, 2012

Dr. Reddy's Labs has launched a drug for treating Parkinson's disease, the company said Thursday.

HYDERABAD, India — Dr. Reddy's Labs has launched a drug for treating Parkinson's disease, the company said Thursday.

Dr. Reddy's introduced ropinirole hydrochloride extended-release tablets in the 2-mg, 4-mg, 6-mg, 8-mg and 12-mg strengths. The 2-mg, 4-mg and 6-mg strengths will be available in 30- and 90-count bottle sizes, while the other two strengths will be available in 30-count bottles.

The drug is a generic version of GlaxoSmithKline's Requip XL, which had sales of $58 million during the 12-month period ended in March, according to IMS Health.

March 9, 2012

Hiball Energy said its line of reformulated sparkling energy waters and organic energy drinks now are packaged in cold-activated, lightweight 16-oz. aluminum cans developed by Ball.

BROOMFIELD, Colo. — Hiball Energy said its line of reformulated sparkling energy waters and organic energy drinks now are packaged in cold-activated, lightweight 16-oz. aluminum cans developed by Ball.

The new can package features "cold activation" graphics using thermochromic ink by Chromatic Technologies. When cans reach a temperature of 45 degrees F, the bubbles on the can graphics turn from white to blue — indicating that the beverage inside is at the optimal temperature for drinking.

February 15, 2012

Thinq on Wednesday announced the relaunch of its line of Thinq ready-to-drink beverages, now available in a 12-oz. Rexam Sleek can as its primary package.

CHICAGO — Thinq on Wednesday announced the relaunch of its line of Thinq ready-to-drink beverages, now available in a 12-oz. Rexam Sleek can as its primary package.

Thinq chose Rexam Sleek cans because they improve distribution economics and help the beverage stand out on retail shelves, the company stated. In addition, the new aluminum cans are a good environmental and sustainability choice with a recycle rate at more than double any other beverage package, the company added.

October 19, 2011

It may be time to start carving out more real estate for single-serve energy shots, or more appropriately for the food, drug and mass channel two-packs and four-packs of shots.

It may be time to start carving out more real estate for single-serve energy shots, or more appropriately for the food, drug and mass channel two-packs and four-packs of shots. Living Essentials can be credited with creating the category, and between its 5 Hour Energy and 5 Hour Energy Extra Strength, the company still drives the category with an 82.1% dollar share, according to SymphonyIRI Group data for the 52 weeks ended Sept. 4 across food, drug and mass (excluding Walmart).


August 24, 2011

Energy drinks are still showing strong growth. A recent report from Beverage Marketing Corp. found that “energy drinks handily outperformed the overall beverage market,” although the segment remains a small component of the category.

NEW YORK — Energy drinks are still showing strong growth. A recent report from Beverage Marketing Corp. found that “energy drinks handily outperformed the overall beverage market,” although the segment remains a small component of the category.

July 15, 2011

Blast Powder Nutrition Co. on Thursday announced its entry into the energy shot/drink market with its Blast Powder, a packet that can be added to a beverage and contains 300 mg of caffeine.

LOS ANGELES — Blast Powder Nutrition Co. on Thursday announced its entry into the energy shot/drink market with its Blast Powder, a packet that can be added to a beverage and contains 300 mg of caffeine. 

June 22, 2011

Don Francisco's gourmet coffee cans are getting a new look.

LOS ANGELES — Don Francisco's gourmet coffee cans are getting a new look.

Consumers will find that the cans will sport a redesigned look, as well as the Don Francisco's family seal, which dates back at least 130 years. The introduction of the cans is homage to Don Francisco's heritage and a testament to a deep commitment to innovation and the highest-quality standards, the company said.

Don Francisco's gourmet coffee is available in 11 varieties of 12-oz. cans for $6.49.

June 20, 2011

Energy shots have delivered a jolt to pharmacy sales to the tune of an incremental $50 million in the past year. That business was borne out of targeting the typical all-nighters: college kids cramming for exams, truck drivers and third-shift workers. But seniors?


Energy shots have delivered a jolt to pharmacy sales to the tune of an incremental $50 million in the past year. That business was borne out of targeting the typical all-nighters: college kids cramming for exams, truck drivers and third-shift workers. But seniors?


June 14, 2011

Top Five Labs on Monday announced its intent to expand distribution of its XRP Energy product — endorsed by former National Football League quarterback Brett Favre — nationwide after a successful test launch in select convenience stores and marts throughout Alabama, Mississippi, Florida, Wisconsin and Minnesota.

HATTIESBURG, Miss. — Top Five Labs on Monday announced its intent to expand distribution of its XRP Energy product — endorsed by former National Football League quarterback Brett Favre — nationwide after a successful test launch in select convenience stores and marts throughout Alabama, Mississippi, Florida, Wisconsin and Minnesota.

May 31, 2011

Campbell Soup on Tuesday announced the company is expanding its V8 franchise into the fast-growing energy drink category with two new products: V8 V-Fusion + Energy drinks and V8 Energy Shots.

CAMDEN, N.J. — Campbell Soup on Tuesday announced the company is expanding its V8 franchise into the fast-growing energy drink category with two new products: V8 V-Fusion + Energy drinks and V8 Energy Shots.

Sales of energy shots reached $173.9 million across food, drug and mass (minus Walmart) for the 52 weeks ended April 17, representing growth of 43.5% compared with the prior year, according to SymphonyIRI Group data.

May 24, 2011

Pacific Shore Holdings has added a caffeinated, sugar-free gum to its Energy-X portfolio.

LOS ANGELES — Pacific Shore Holdings has added a caffeinated, sugar-free gum to its Energy-X portfolio.

New Energy-X chewing gum is available in a spearmint flavor and contains 55 mg of caffeine, the company said. The Energy-X line will expand to include a caffeinated gum that features 102 mg of caffeine and will be infused with green tea extract.

The company currently markets Energy-X lip balm products and is slated to launch an Energy-X protein power bar.

May 10, 2011

OmegaWater has made its way to the New York metropolitan area.

NEW YORK — OmegaWater has made its way to the New York metropolitan area.

The brand, which touts zero-sugar, zero-calorie, flavored water fortified with omega-3s, now is available at Duane Reade stores. OmegaWater is available in Berry Breeze, Fruit Fusion, Lemon Squeeze and Orange Splash varieties. Each bottle delivers 100 mg of omega-3s and is fortified with six essential vitamins.

For more information, visit Omegawater.com.