Content about Univision

March 11, 2013
The growing Hispanic consumer demographic and what it means for self-care companies

DSN spoke with Nielsen's Reny Diaz to preview a panel discussion at this year's Consumer Healthcare Products Association's Annual Executive Conference. Diaz, joined by Doug Stukenborg of Target and Roberto Ruiz of Univision, will discuss the growing Hispanic consumer demographic and what it means for self-care companies.

Audio Q&A: On Tuesday March 12, Nielsen's Reny Diaz will join Doug Stukenborg of Target and Roberto Ruiz of Univision, to discuss the growing Hispanic consumer demographic and what it means for self-care companies at the Consumer Healthcare Products Association's Annual Executive Conference in Naples, Florida. DSN spoke to Diaz for a preview of what that panel will discuss.

January 18, 2013
85% of Hispanic Americans live near a Walgreens, and now the products they buy will be there too

Walgreens and Televisa Consumer Products announced an expansion of their distribution across Walgreens with the inclination to share additional insights into the Hispanic community. Televisa's product portfolio spans from beauty items in haircare and skincare to OTC solutions in the cough/cold and pain relief categories.

Did you ever wonder what would happen if a broadcaster dabbled in the consumer packaged goods world? Would they be able to drive trial at an exponentially cheaper rate because they could flood their own airwaves with in-house commercials and product placements? Maybe. In the U.S. market it'd be difficult and becoming ever more so given the continued fracturing of media outlets. Network television operations today have to contend with hundreds of cable/satellite channels that are each creating their own content, not to mention relatively new primetime competitors like the Internet or mobile apps. In other words, it'd be difficult to reach a critical mass of viewers and at the same time substitute paid product placements with in-house (in other words not paid) product placements in the U.S. media marketplace.

Walgreens and Televisa Consumer Products announced an expansion of their distribution across Walgreens with the inclination to share additional insights into the Hispanic community. Televisa's product portfolio spans from beauty items in haircare and skincare to OTC solutions in the cough/cold and pain relief categories. 

August 7, 2012
Rite Aid joins Univision-led prescription discount network

Rite Aid has joined a prescription discount card program for Hispanics, the group offering the card said Tuesday.

NEW YORK — Rite Aid has joined a prescription discount card program for Hispanics, the group offering the card said Tuesday.

Effective immediately, Rite Aid stores will accept the UnivisionFarmacia card, distributed by a partnership between media company Univision Enterprises, EnvisionRxOptions and HolaDoctor. The UnivisionFarmacia network includes more than 32,000 pharmacies around the country. Members receive discounts of up to 85% on generic drugs, with an average savings of 40% across brand and generic drugs, the group said.

June 15, 2012
Suave Professionals, Univision debut consumer walk-on role on a telenovela

Unilever’s Suave Professionals hair care brand and Univision took their partnership to the next level and gave one beauty maven the chance to star in a telenovela.

NEW YORK — Unilever’s Suave Professionals hair care brand and Univision took their partnership to the next level and gave one beauty maven the chance to star in a telenovela.

March 17, 2011
Study shows Hispanic men care about appearance

The personal care ritual for Hispanic men goes beyond the basics, as they believe that looking good is a way to get ahead in life and at work, according to a new study commissioned and released by Univision Communications, a media company serving the U.S. Hispanic community.

NEW YORK — The personal care ritual for Hispanic men goes beyond the basics, as they believe that looking good is a way to get ahead in life and at work, according to a new study commissioned and released by Univision Communications, a media company serving the U.S. Hispanic community.

"The findings of Univision's study prove that as marketers, we have to shed the misperception of Hispanic men as 'macho' and start to look at them as 'vanidosos' who take extra care of their appearance," stated Ruth Gaviria, SVP corporate marketing for Univision Communications.

June 30, 2010
Latinum Network seeks to aid brands in infiltrating Hispanic market

Latinum Network recently hosted a meeting to uncover standardized methodologies to assess overall performance and...

May 20, 2010
General Mills relaunches QueRicaVida.com

General Mills has unveiled a redesigned version of its Spanish lifestyle Web site for women....