COLUMBIA, S.C. — A new study conducted by researchers at the University of South Carolina found that unhealthy food products that tout healthy names may dupe dieters into considering them as good-for-you items.
"The Impact of Product Name on Dieters' and Non-Dieters' Food Evaluations and Consumption" found that among more than 520 study participants, dieting tendency has no effect on product evaluations if foods carry a healthy name, such as salad, although dieters are more mindful if a product touts a name that is considered unhealthy, such as pasta.