Content about Unity

March 12, 2014

Mondelez International, a snack industry leader whose portfolio includes such brands as Oreo and Nabisco, announced a plan to improve the well-being of our planet and people.

DEERFIELD, Ill. — Mondelez International, a snack industry leader whose portfolio includes such brands as Oreo and Nabisco, announced a plan to improve the well-being of our planet and people. The "Call for Well-Being" strategy seeks to broaden the reach and impact of the company's programs. It will start with new global nutrition targets across its product mix, the company said.

January 15, 2014

In its newest educational program, the Generation Rx Initiative mixes online learning with video games released Wednesday to promote learning about the dangers of prescription drug misuse and abuse.

DUBLIN, Ohio — In its newest educational program, the Generation Rx Initiative mixes online learning with video games released Wednesday to promote learning about the dangers of prescription drug misuse and abuse. The game can be integrated into parents' and teachers' National Drug Facts Week efforts Jan. 27 to Feb. 2. NDFW is a health observance week for teens that aims to shatter the myths about drugs and drug abuse through community-based events and educational activities on the Web, on television and through contests.

October 1, 2013

With a week to go before the start of the Shopper Marketing Expo at Chicago’s Navy Pier, Oct. 8 to 10, DSN caught up with industry veteran Steve Frenda, managing director for the Path to Purchase Institute, to get a better sense of what executives can expect from this year’s conference.

NEW YORK — With a week to go before the start of the Shopper Marketing Expo at Chicago’s Navy Pier, Oct. 8 to 10, DSN caught up with industry veteran Steve Frenda, managing director for the Path to Purchase Institute, to get a better sense of what executives can expect from this year’s conference.

September 10, 2013

Gamification. What is it? And what does it mean to your business?

Gamification. What is it? And what does it mean to your business?

It's a trend that signifies the addition of gaming elements (e.g., leveling up, the awarding of badges) to nongaming situations, such as shopping, health and wellness or training. And although still somewhat in its infancy, early adopters are leveraging game-based technologies to drive trips to retail, grow share, build brands, and recruit and train the next generation of business leaders.

September 10, 2013

In its partnership with Niantic Labs, Duane Reade has gamified the shopping experience through an app called Ingress. No purchase is necessary, but who in New York walks into a Duane Reade and then out again empty-handed? It's a traffic builder and impulse purchase opportunity. And it's working.

In its partnership with Niantic Labs, Duane Reade has gamified the shopping experience through an app called Ingress. No purchase is necessary, but who in New York walks into a Duane Reade and then out again empty-handed? It's a traffic builder and impulse purchase opportunity. And it's working.

June 27, 2013

Nivea announced today the launch of "Style, Uncapped," a customized lip care design campaign to celebrate consumers' personal style by giving them the opportunity to design and purchase their own lip care caps.

NEW YORK — Nivea announced today the launch of "Style, Uncapped," a customized lip care design campaign to celebrate consumers' personal style by giving them the opportunity to design and purchase their own lip care caps. The design program can be found on a branded micro site, StyleUncapped.com.

May 2, 2013

Kroger on Thursday announced plans to host the largest Cinco de Mayo celebration in the Southeast at Fiesta Atlanta at Centennial Olympic Park this Sunday.

ATLANTA — Kroger on Thursday announced plans to host the largest Cinco de Mayo celebration in the Southeast at Fiesta Atlanta at Centennial Olympic Park this Sunday.

April 16, 2013

No longer will the SymphonyIRI Group crunch data for the betterment of CPG companies everywhere, the company's president and CEO Andrew Appel told a packed conference room at the data aggregator's 2013 Summit. At least not as SymphonyIRI Group.

LAS VEGAS — No longer will the SymphonyIRI Group crunch data for the betterment of consumer packaged goods (CPG) companies everywhere, the company's president and CEO Andrew Appel told a packed conference room at the data aggregator's 2013 Summit here.

March 25, 2013

Kentucky became the first state to enact legislation that provides pharmacists with transparency into how health plans determine pharmacy reimbursements for generic drugs, and establishes an appeals process when a dispute arises over those payment levels.

FRANKFORT, Ky. — Kentucky on Friday became the first state to enact legislation that provides pharmacists with transparency into how health plans determine pharmacy reimbursements for generic drugs, and establishes an appeals process when a dispute arises over those payment levels. 

Specifically, the new law creates a set of standards with relation to categorizations and formularies for how pharmacy benefit managers craft their MAC lists, requires more frequent updates and streamlines the process for pharmacy reimbursement appeals.

February 5, 2013

Duane Reade announced the Niantic Labs new mobile game Ingress would be integrated across the chain's more than 250 locations in an effort to increase 'share of voice' and customer engagement.

NEW YORK — Duane Reade on Tuesday announced the Niantic Labs new mobile game Ingress would be integrated across the chain's more than 250 locations in an effort to increase 'share of voice' and customer engagement. Duane Reade, part of the Walgreens family of companies, is one of the first retail partners in the New York Metropolitan area for "Ingress", which blends the physical and virtual world to create a one-of-a-kind gaming experience, Duane Reade stated. 

January 30, 2013

A hunger relief group serving Philadelphia and surrounding areas has hired a New York-based brand and retail design consultancy to design a prototype nonprofit grocery store to address food deserts.

NEW YORK — A hunger relief group serving Philadelphia and surrounding areas has hired a New York-based brand and retail design consultancy to design a prototype nonprofit grocery store to address food deserts.

The agency, CBX, said the Philabundance had hired it to design the store, Fare & Square, which will open this summer in Chester, Pa.

December 13, 2012

Aquafina and Emmy-nominated "Project Runway" are teaming up to launch the "Aquafina Pure Challenge," a competition that invites consumers, including aspiring designers, to celebrate the pure essence of who they are by submitting an original Aquafina-inspired design.

PURCHASE, N.Y. — Aquafina and Emmy-nominated "Project Runway" are teaming up to launch the "Aquafina Pure Challenge," a competition that invites consumers, including aspiring designers, to celebrate the pure essence of who they are by submitting an original Aquafina-inspired design.

November 20, 2012

Safeway chairman and CEO Steve Burd on Monday signed a Statement of Support for Employer Support of the Guard and Reserve, a Department of Defense agency, at a ceremony at the company's corporate offices in Pleasanton, Calif., ESGR stated.

ALEXANDRIA, Va. — Safeway chairman and CEO Steve Burd on Monday signed a Statement of Support for Employer Support of the Guard and Reserve, a Department of Defense agency, at a ceremony at the company's corporate offices in Pleasanton, Calif., ESGR stated. 

"We are honored to reaffirm Safeway's support for our employees in the National Guard and Reserve," Burd said. "No other public service could be more important than providing support to our men and women in uniform."