Content about Unilever

May 6, 2013

Dove's Self-Esteem Project launches new campaign

Unilever’s Dove has announced the launch of a new initiative, “Let’s Make Girls Unstoppable,” as part of its commitment to reach 15 million girls by 2015 with self-esteem programming.

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove has announced the launch of a new initiative, “Let’s Make Girls Unstoppable,” as part of its commitment to reach 15 million girls by 2015 with self-esteem programming.

April 22, 2013

NACDS Foundation announces five new board members

The National Association of Chain Drug Stores Foundation announced the election of five new members to its board of directors.

ARLINGTON, Va. — Today, the National Association of Chain Drug Stores Foundation announced the election of five new members to its board of directors. Victor Curtis, SVP pharmacy of Costco Wholesale; Jon Giacomin, president of U.S. pharmaceutical distribution for the pharmaceutical group of Cardinal Health; John Poulin, director of professional relations of Lilly USA; Todd Tillemans, president of customer development at Unilever; and Richard Tremonte, VP sales and marketing of the U.S.

April 17, 2013

Dove taps FBI-trained forensic artist for new beauty campaign

The way women depict themselves is dramatically different from how others perceive them. That’s according to the research findings by Unilever’s Dove brand.

ENGLEWOOD CLIFFS, N.J. — The way women depict themselves is dramatically different from how others perceive them. That’s according to the research findings by Unilever’s Dove brand.

April 11, 2013

Unilever unveils humor campaign in support of its SlimFast brand

Unilever on Thursday announced a new branding campaign behind SlimFast called "Get What You Really Want."

ENGLEWOOD CLIFFS, N.J. — Unilever on Thursday announced a new branding campaign behind SlimFast called "Get What You Really Want."

The campaign, created by advertising firm the Bull Whitehouse, takes a humorous approach to weight loss communication.

March 13, 2013

Dove Men+Care adds fatherhood to the sports spotlight during March Madness

Unilever’s Dove Men+Care has teamed up with basketball greats to share a different side of themselves with sport fans throughout the NCAA Division I Men’s Basketball tournament.

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove Men+Care has teamed up with basketball greats to share a different side of themselves with sport fans throughout the NCAA Division I Men’s Basketball tournament.

March 11, 2013

Unilever's Degree launches new unisex campaign

Unilever’s Degree deodorant has teamed up with basketball stars Carmelo Anthony and Kevin Durant, track and field world champion Lolo Jones and gold-medal-winning soccer player Alex Morgan for a new integrated unisex campaign that focuses on challenging yourself, following your passions, trying something new and living life to the fullest.

ENGLEWOOD CLIFFS, N.J. — Unilever’s Degree deodorant has teamed up with basketball stars Carmelo Anthony and Kevin Durant, track and field world champion Lolo Jones and gold-medal-winning soccer player Alex Morgan for a new integrated unisex campaign that focuses on challenging yourself, following your passions, trying something new and living life to the fullest.

Starting in March, Anthony, Durant, Jones and Morgan will appear individually in a series of Degree television advertisements that showcase how they always DO:MORE.

March 8, 2013

Men focus on face

Men are putting their best face forward and are catching up to women by taking on a skin care regimen that goes beyond a hasty shave.

As previously reported by Drug Store News, the NPD Group released in 2012 the results on the men's skin care market and found that men's skin care sales in the prestige market increased 6% between January and July 2012, compared with the same time in 2011, generating $45.5 million. In addition, NPD found that at least 7-out-of-10 men are buying facial skin care products for themselves.

March 8, 2013

Unilever to launch spray-on lotion

Unilever is launching a new spray-on lotion through its Vaseline division, according to published reports.

NEW YORK — Unilever is launching a new spray-on lotion through its Vaseline division, according to published reports.

Spray & Go will be available in Aloe Fresh, Total Moisture and Cocoa Radiant varieties, selling at $8 for 6.5-oz. cans.

The company is launching an online commercial featuring dancer Emma Chadwick, which it will launch on Monday.

March 4, 2013

Supermodel Molly Sims partners with Unilever's Pond's skin care

Smartphones are turning every moment into a candid photo opportunity, which means a glowing complexion is more important than ever. That is why Pond's skin care products is partnering with supermodel Molly Sims to help women look their best every day.

ENGLEWOOD CLIFFS, N.J. — Smartphones are turning every moment into a candid photo opportunity, which means a glowing complexion is more important than ever. That is why Pond's skin care products is partnering with supermodel Molly Sims to help women look their best every day.

February 27, 2013

Unilever launches men's hair care line

Unilever is launching a new line of hair care products for men, the personal care company said Wednesday.

ENGLEWOOD CLIFFS, N.J. — Unilever is launching a new line of hair care products for men, the personal care company said Wednesday.

Unilever said the Dove Men+Care shampoos and shampoo-conditioners would make men's hair three times stronger, based on the amount of breakage when compared with a nonconditioning shampoo. According to a 2010 AC Nielsen survey, 90% of men use shampoo in the shower, but only 5% use a shampoo designed for men's hair care needs.

February 26, 2013

Suave Professionals and reality TV star Nicole Richie team up for fashion show sponsorship

Learning the professional tips and tricks of the beauty and fashion world isn't always easy. That's why Suave Professionals has teamed up with designer and reality TV star Nicole Richie to sponsor NBC's "Fashion Star" for the second consecutive year.

ENGLEWOOD CLIFFS, N.J. — Learning the professional tips and tricks of the beauty and fashion world isn't always easy. That's why Suave Professionals has teamed up with designer and reality TV star Nicole Richie to sponsor NBC's Fashion Star for the second consecutive year.

February 21, 2013

Unilever's Dove uncovers the truth about body cleansers

Dove, a Unilever brand, has launched a multiplatform, social media marketing campaign to reveal the “truth” about the body cleansers consumers purchase. The “Dove Truth Files: Reveal the Truth, Reap the Rewards” campaign asks women to put their detective skills to the test comparing their bar and body wash to Dove brand Body Wash and Beauty Bars to see which provides superior care for their skin for a chance to win more than 20,000 instant prizes.

ENGLEWOOD CLIFFS, N.J. — Dove, a Unilever brand, has launched a multiplatform, social media marketing campaign to reveal the “truth” about the body cleansers consumers purchase. The “Dove Truth Files: Reveal the Truth, Reap the Rewards” campaign asks women to put their detective skills to the test comparing their bar and body wash to Dove brand Body Wash and Beauty Bars to see which provides superior care for their skin for a chance to win more than 20,000 instant prizes.

February 7, 2013

Unilever launches Axe men's face care line

Unilever has introduced a new line of Axe brand facial grooming products that includes razors offered under a partnership with Schick and Philips Norelco, the company said on Tuesday

ENGLEWOOD CLIFFS, N.J. — Unilever has introduced a new line of Axe brand facial grooming products that includes razors offered under a partnership with Schick and Philips Norelco, the company said Tuesday.

The new Axe co-branded shaving product lines will be available at Walmart and on the retailer's website and includes Axe Schick Razors and the Axe Philips Norelco electric shaver range, featuring a shave-and-groom kit with interchangeable heads.

February 5, 2013

Dove joins men's grooming trend with launch of skin care line for him

Dove Men+Care, a Unilever men's personal care brand, is launching a full line of cleansing, shaving, post-shave and face care products to help men care for their faces.

ENGLEWOOD CLIFFS, N.J. — Dove Men+Care, a Unilever men's personal care brand, is launching a full line of cleansing, shaving, post-shave and face care products to help men care for their faces.

February 1, 2013

Unilever completes sale of Skippy brand to Hormel in most markets

Unilever has mostly completed its sale of the Skippy peanut butter brand to Hormel Foods, the company said.

ENGLEWOOD CLIFFS, N.J. — Unilever has mostly completed its sale of the Skippy peanut butter brand to Hormel Foods, the company said Friday.

The conglomerate said it had completed the $700 million sale of the global business, except for China, where it remains subject to regulatory approval and is expected to close later this year.

The two companies announced the deal on Jan. 3, including the brand's trademarks and two factories, in the United States and China.

January 31, 2013

Breakout star Elle Varner partners with Clear Scalp & Hair Beauty Therapy Ultra Shea

Breakout star Elle Varner is gearing up for her first nomination for “Best R&B Song” at music’s biggest award show, and Unilever’s Clear Scalp & Hair Beauty Therapy Ultra Shea is inviting fans to join Varner on her journey via a series of videos on Facebook.

NEW YORK — Breakout star Elle Varner is gearing up for her first nomination for “Best R&B Song” at music’s biggest award show, and Unilever’s Clear Scalp & Hair Beauty Therapy Ultra Shea is inviting fans to join Varner on her journey via a series of videos on Facebook.

January 28, 2013

Axe celebrates Apollo launch by premiering TV spot during Super Bowl XLVII

To celebrate the biggest product launch in its 30-year history — the launch of the Apollo line of products — Unilever’s Axe men’s grooming line will premiere a television commercial titled “Lifeguard” on Feb. 3 during the third quarter of Super Bowl XLVII.

ENGLEWOOD CLIFFS, N.J. — To celebrate the biggest product launch in its 30-year history — the launch of the Apollo line of products — Unilever’s Axe men’s grooming line will premiere a television commercial titled “Lifeguard” on Feb. 3 during the third quarter of Super Bowl XLVII.

The commercial, which can be viewed online at YouTube.com/AXE, will direct Super Bowl viewers to sign up to enter for the chance to win a trip to space.

January 17, 2013

Dove Hair Care celebrates launch of new Color Care collection

Unilever’s Dove is celebrating its new Color Care collection, which promises to keep colored hair vibrant for up to eight weeks, by premiering a new video short that celebrates the many meanings of color at the Dove Color Care Salon this weekend.

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove is celebrating its new Color Care collection, which promises to keep colored hair vibrant for up to eight weeks, by premiering a new video short that celebrates the many meanings of color at the Dove Color Care Salon this weekend.

The salon, part of the Talent Resources Gifting Suite open January 18 to 20, brings color to the winter white landscape of Park City's premiere film festival and marks the launch of the new Dove Color Care collection.

January 11, 2013

Unilever's Axe to send 22 consumers to space — yes, space — with new Apollo campaign

Unilever’s Axe is going where only few have gone before by giving guys the ultimate out-of-this-world experience: A trip to space. To recruit guys for the journey, Axe is creating the Axe Apollo Space Academy with one of the first men to walk on the moon, Buzz Aldrin.

TORONTO — Unilever’s Axe is going where only few have gone before by giving consumers the ultimate out-of-this-world experience: A trip to space. To recruit consumers for the journey, Axe is creating the Axe Apollo Space Academy with one of the first men to walk on the moon, Buzz Aldrin.

January 10, 2013

Lipton launches "Uplift Your Day" campaign

Unilever-owned tea company Lipton is looking to breathe new life into a brand more than 130 years old.

ENGLEWOOD CLIFFS, N.J. — Unilever-owned tea company Lipton is looking to breathe new life into a brand more than 130 years old.

Lipton announced Thursday its "Uplift Your Day" campaign surrounding its flagship black tea brand, introduced by Sir Thomas Lipton in 1879. The campaign will include television, digital, in-store, social networking and public relations, as well as a worldwide contest on Instagram.

January 4, 2013

Hormel acquires iconic Skippy peanut butter line

Hormel Foods announced it has entered into a definitive agreement to acquire the Skippy peanut butter business from Unilever United States, of Englewood Cliffs, N.J.

AUSTIN, Minn. — Hormel Foods announced it has entered into a definitive agreement to acquire the Skippy peanut butter business from Unilever United States, of Englewood Cliffs, N.J.

The transaction is subject to customary closing conditions, including the receipt of regulatory approvals in the United States and other jurisdictions.

December 17, 2012

Axe joins roster of 2013 Super Bowl advertisers

For the first time since its U.S. launch in 2002, Unilever’s Axe brand will air a television commercial during Super Bowl XLVII.

ENGLEWOOD CLIFFS, N.J. — For the first time since its U.S. launch in 2002, Unilever’s Axe brand will air a television commercial during Super Bowl XLVII.

The spot is entitled “Lifeguard,” and includes a twist at the end that aligns with a larger creative campaign scheduled for a January 2013 launch, the company stated.

November 30, 2012

Former Unilever exec named EVP, CFO of Regis

Former Unilever Group executive has been appointed EVP and CFO of Regis, a provider of beauty salons, hair restoration centers and cosmetology education.

MINNEAPOLIS — Former Unilever Group executive has been appointed EVP and CFO of Regis, a provider of beauty salons, hair restoration centers and cosmetology education.

November 14, 2012

Simple skin care, AOL reveal next generation of 'Makers'

Unilever’s Simple facial skin care brand has teamed up with AOL to announce the winners of a nationwide search for extraordinary women driving positive change in their communities.

NEW YORK — Unilever’s Simple facial skin care brand has teamed up with AOL to announce the winners of a nationwide search for extraordinary women driving positive change in their communities. The search is an extension of Makers, a multiplatform video experience that honors trailblazing women, including Sandra Day O’Connor, Hillary Clinton and Diane Von Furstenberg.

October 29, 2012

Axe launches 'Getting Dressed' creative spot in U.S.

Unilever’s men’s grooming brand Axe has launched its "Getting Dressed" creative spot in the United States, which takes a lighter look at a couple's interaction the morning after a romantic chance encounter.

ENGLEWOOD CLIFFS, N.J. — Unilever’s men’s grooming brand Axe has launched its "Getting Dressed" creative spot in the United States, which takes a lighter look at a couple's interaction the morning after a romantic chance encounter.

The digital launch comes right Halloween and the brand is taking to the streets of New York City to help turn the pop culture term "walk of shame" into a more positive and optimistic "stride of pride."