Content about Ultimate Fighting Championship

July 1, 2013

The Mentholatum Company will promote its Rohto Cooling Eye Drops at the UFC Fan Expo in Las Vegas July 5-6.

ORCHARD PARK, N.Y. — The Mentholatum Company will promote its Rohto Cooling Eye Drops at the UFC Fan Expo in Las Vegas July 5-6. As part of the promotion, Rohto Cooling Eye Drops, is providing fans an opportunity to challenge "The Ultimate Fighter" Season 3 winner, Michael "The Count" Bisping outside the octagon in a "Stare Wars" staring competition on July 5.

One $500 American Express gift card will be awarded for the longest stare time and one 50-inch flat screen television for most wins accumulated.

February 1, 2013

Star of "The Expendables" franchise, commentator, entrepreneur and six-time UFC Champion Randy Couture is expanding his brand empire to include a men's signature cologne called Xtreme Couture.

LAS VEGAS — Star of "The Expendables" franchise, commentator, entrepreneur and six-time UFC Champion Randy Couture is expanding his brand empire to include a men's signature cologne called Xtreme Couture.

The entrance of this cologne in the consumer space marks the official launch of his Xtreme Couture Accessories division.

November 20, 2012

The Bee Bald Man Care Products, a skin care line for men without hair, has joined forces with Knock Out Representation and a number of Ultimate Fighting Championship fighters for the nationwide launch of its collection of products.

BEACHWOOD, Ohio — The Bee Bald Man Care Products, a skin care line for men without hair, has joined forces with Knock Out Representation and a number of Ultimate Fighting Championship fighters for the nationwide launch of its collection of products.

The products are designed to offer everything needed to cleanse, moisturize, soothe, refresh, eliminate shine and protect the sensitive skin on the head. To kick off the holiday season, Bee Bald will offer Black Friday discounts and giveaways.

February 9, 2012

MusclePharm on Thursday announced its MMA Elite supplements powered by MusclePharm now are available in select Walmart stores.

DENVER — MusclePharm on Thursday announced its MMA Elite supplements powered by MusclePharm now are available in select Walmart stores. With the new partnership between MMA Elite — a mixed-martials arts brand licensed by Ultimate Brand Management — and MusclePharm, the new supplement line will be released in the Las Vegas area first and will then spread nationwide.

The first two products to be featured are Perform Elite, a pre-workout product, and Recover Elite, a post-workout supplement, at a suggested retail price of $19.97 each.