Content about Twix

March 10, 2014

Where would the candy category be without seasonal merchandise?

Where would the candy category be without seasonal merchandise? Seasonal candy sales are a driving force in the category, with seasonal period sales accounting for 55% of the confectionary pie, according to the National Confectioners Association. Unique seasonal in-and-out items shaped and colored specifically for a season represent 22% of category sales. In 2014, NCA estimates that seasonal candy sales will account for $7 billion.

March 10, 2014

Building on the 2013 introduction of Snickers Bites and Milky Way Bites, Mars Chocolate North America added three new flavors of unwrapped, bite-sized treats: Twix Bites, 3 Musketeers Bites and Milky Way Simply Caramel Bites.

HACKETTSTOWN, N.J. — Building on the 2013 introduction of Snickers Bites and Milky Way Bites, Mars Chocolate North America added three new flavors of unwrapped, bite-sized treats: Twix Bites, 3 Musketeers Bites and Milky Way Simply Caramel Bites.

December 3, 2013

Mars is introducing a flurry of new chocolate treats for the holiday season to accompany its traditional festive offerings.

HACKETTSTOWN, N.J. — 'Tis the season for chocolate and Mars is introducing a flurry of new treats for the holidays to accompany its traditional festive offerings.  

October 16, 2013

Candy maker Mars Chocolate North America has introduced a new set of planning tools to help retailers develop their marketing strategies and build chocolate sales, the company said.

HACKETTSTOWN, N.J. — Candy maker Mars Chocolate North America has introduced a new set of planning tools to help retailers develop their marketing strategies and build chocolate sales, the company said.

The new resources include the 2014 Moments Calendar Video, year-long display programs, a convenience channel 2014 Planning Toolkit, a revamped Mars24seven.com and the Performance Plus Rewards Program.

October 2, 2013

A new line of candies from Mars Chocolate North America includes several flavors to coincide with Halloween.

HACKETTSTOWN, N.J. — A new line of candies from Mars Chocolate North America includes several flavors to coincide with Halloween.

The candy maker announced the release of its latest line, which includes Snickers peanut butter pumpkin-based singles, as well as jack-o-lantern-shaped Snickers-brand pumpkin, available in two packs. The company is also releasing a new large variety bag of Snickers Fun Size canned, available in Snickers Original, Almond and Peanut Butter Squared bars.

May 30, 2013

While it's tough to be an indulgent food in a health-conscious society, chocolate candy is still seeing growth in a few key segments. While the category is finding its balance between satisfying a loyal base of consumers looking for a guilty pleasure and an increased national focus on healthy eating, new segments are emerging.

While it's tough to be an indulgent food in a health-conscious society, chocolate candy is still seeing growth in a few key segments. While the category is finding its balance between satisfying a loyal base of consumers looking for a guilty pleasure and an increased national focus on healthy eating, new segments are emerging. Unreal, for example, is a preservative-free, natural chocolate with 25% less sugar than traditional chocolates.

April 12, 2013

Mars Chocolate North America offered Drug Store News a sneak-peek at the company's anticipated lineup for Valentine's Day 2014. The company plans a robust line of products with plenty of new items for retail shelves.

HACKETTSTOWN, N.J. — Mars Chocolate North America offered Drug Store News a sneak peek at the company's anticipated lineup for Valentine's Day 2014. The company plans a robust line of products with plenty of new items for retail shelves.

Among the new items that will be available at retailers nationwide are:

  • Twix Brand Caramel Heart Singles: A Twix candy in the shape of a heart (SRP $.79-$.99)

  • Dove Brand Silky Smooth Milk Chocolate Truffle Hearts Tin: (SRP $4.99)

November 5, 2012

Mars Chocolate has unveiled its Easter 2013 lineup.

SUPPLIER NEWS — Mars Chocolate has unveiled its Easter 2013 lineup. The new items this spring will include Snickers Peanut Butter Squared minis, Dove Silky Smooth white chocolate eggs, Twix minis-filled eggs, M&M’s milk chocolate fun size filled gift box, 
Snickers Eggs 2-To-Go, Snickers Peanut Butter Eggs 2-To-Go and Dove Silky Smooth white chocolate bunny. The new Easter products carry a suggested retail price range of 60 cents to $3.99.


October 8, 2012

Mars Chocolate already may have unveiled its lineup of new treats for Halloween, Valentine's Day, as well as the winter holiday season, but the company announced that it is adding new items to its Easter 2013 lineup.

HACKETTSTOWN, N.J. — Mars Chocolate already may have unveiled its lineup of new treats for Halloween, Valentine's Day, as well as the winter holiday season, but the company announced that it is adding new items to its Easter 2013 lineup.

The new Easter 2013 lineup includes:

  • Snickers Peanut Butter Squared minis;

March 6, 2012

Mars Chocolate is getting ready for the holiday season by unveiling its new offerings for winter 2012.

HACKETTSTOWN, N.J. — Mars Chocolate is getting ready for the holiday season by unveiling its new offerings for winter 2012.

The new treats include:

February 16, 2012

Mars Chocolate is putting its candy bars on a diet, according to published reports.

HACKETTSTOWN, N.J. — Mars Chocolate is putting its candy bars on a diet, according to published reports.

The company is said to limit the calories on its well-known candy brands, including Snickers and Twix. According to a Reuters report, candy bars will tout no more than 250 calories by 2013. What's more, the report said, such items as the 540-calorie king-size Snickers bar will be pulled from the market by 2014.

September 6, 2011

Mars Chocolate North America kicked off its 50,000 Mars Random Acts of Chocolate initiative, providing New Yorkers with free samples of the company's chocolate brands.

HACKETTSTOWN, N.J. — Mars Chocolate North America kicked off its 50,000 Mars Random Acts of Chocolate initiative, providing New Yorkers with free samples of the company's chocolate brands.

The company said it is delivering the free samples of such candies as M&M's, Snickers, Twix, 3 Musketeers and Milky Way via bike messengers in Manhattan.

How it works:

May 20, 2011

Mars Chocolate is putting emphasis on its Twix and Snickers candies with two respective campaigns.

HACKETTSTOWN, N.J. — Mars Chocolate is putting emphasis on its Twix and Snickers candies with two respective campaigns.

Twix's Pause Like You Mean It campaign will include the "Pick Your Pause" on-pack promotion, where consumers instantly can win more than 250,000, as well as the chance to win a $50,000 grand-prize sweepstakes called “The Perfect Pause.” The campaign also will be supported through digital promotion on music and gaming websites and social media outreach.

October 5, 2010

Mars Chocolate North America is set to unveil its newest innovations in chocolate and ice...

ATLANTA Mars Chocolate North America is set to unveil its newest innovations in chocolate and ice cream.

 

Mars will unveil several new items this week at this year's National Association of Convenience Stores show in Atlanta: