Content about Twix

HACKETTSTOWN, N.J. — Mars Chocolate North America offered Drug Store News a sneak peek at the company's anticipated lineup for Valentine's Day 2014. The company plans a robust line of products with plenty of new items for retail shelves.

Among the new items that will be available at retailers nationwide are:

• Twix Brand Caramel Heart Singles: A Twix candy in the shape of a heart (SRP $.79-$.99)

• Dove Brand Silky Smooth Milk Chocolate Truffle Hearts Tin: (SRP $4.99)

HACKETTSTOWN, N.J. — Mars Chocolate already may have unveiled its lineup of new treats for Halloween, Valentine's Day, as well as the winter holiday season, but the company announced that it is adding new items to its Easter 2013 lineup.

The new Easter 2013 lineup includes:

• Snickers Peanut Butter Squared minis;

HACKETTSTOWN, N.J. — Mars Chocolate is putting its candy bars on a diet, according to published reports.

The company is said to limit the calories on its well-known candy brands, including Snickers and Twix. According to a Reuters report, candy bars will tout no more than 250 calories by 2013. What's more, the report said, such items as the 540-calorie king-size Snickers bar will be pulled from the market by 2014.

HACKETTSTOWN, N.J. — Mars Chocolate is putting emphasis on its Twix and Snickers candies with two respective campaigns.

Twix's Pause Like You Mean It campaign will include the "Pick Your Pause" on-pack promotion, where consumers instantly can win more than 250,000, as well as the chance to win a $50,000 grand-prize sweepstakes called “The Perfect Pause.” The campaign also will be supported through digital promotion on music and gaming websites and social media outreach.