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September 15, 2011
OneRiot joins @WalmartLabs experiment

Wal-Mart Stores marked a major investment in social media and marketing with the announcement Wednesday that its technology unit @WalmartLabs has acquired mobile and social advertising firm OneRiot.

BRISBANE, Calif. — Wal-Mart Stores marked a major investment in social media and marketing with the announcement Wednesday that its technology unit @WalmartLabs has acquired mobile and social advertising firm OneRiot.

September 15, 2011
Sam's Club emphasizes private-label offerings

Sam's Club officially has launched three private-label brands that first were announced at the company's annual stakeholders meeting in May.

BENTONVILLE, Ark. — Sam's Club officially has launched three private-label brands that first were announced at the company's annual stakeholders meeting in May.

September 14, 2011
Omron to host Oprah's personal trainer on Twitter

Omron Healthcare will be hosting Bob Greene, Oprah's personal trainer, Wednesday at 9 p.m. on Twitter at #FitWithOmron.

CHICAGO — Omron Healthcare will be hosting Bob Greene, Oprah's personal trainer, Wednesday at 9 p.m. on Twitter at #FitWithOmron. Participants will have a chance to win an autographed version of Greene's latest book "20 Years Younger: Look Younger, Feel Younger."

August 8, 2011
Aisle7 launches social media-friendly health content platform

Aisle7, creators of Healthnotes, last week announced the availability of Aisle7 Content Explorer, a solution that allows marketers to execute content-focused wellness campaigns on their websites, newsletters, blogs and social media sites.

PORTLAND, Ore. — Aisle7, creators of Healthnotes, last week announced the availability of Aisle7 Content Explorer, a solution that allows marketers to execute content-focused wellness campaigns on their websites, newsletters, blogs and social media sites.

August 3, 2011
Sears' social networking initiatives target Latino market

Sears Holdings is launching a Facebook page and a Twitter handle to address Latino consumers, the retailer said Wednesday.

SAN JUAN, Puerto Rico — Sears Holdings is launching a Facebook page and a Twitter handle to address Latino consumers, the retailer said Wednesday.

Hoffman Estates, Ill.-based Sears Holdings, which operates the Sears department store chain and the Kmart mass-merchandise chain, announced the creation of Facebook.com/SearsLatino and, on Twitter, @SearsLatino.

July 19, 2011
FDA to sponsor Twitter chat on proposed guidelines for health-related apps

The Food and Drug Administration will sponsor a chat session via Twitter concerning proposed guidelines for health-related apps, the agency said Tuesday.

SILVER SPRING, Md. — The Food and Drug Administration will sponsor a chat session via Twitter concerning proposed guidelines for health-related apps, the agency said Tuesday.

The chat session will begin at 3 p.m. on Twitter.com/US_FDA.

July 13, 2011
Nickelodeon's Jennette McCurdy to promote H-E-B back-to-school campaign

H-E-B on Tuesday signed celebrity Jennette McCurdy, co-star of Nickelodeon’s iCarly, to star in its new Gear Up for Back-to-School ad campaign. The campaign launches July 13 and runs through Aug. 31.

SAN ANTONIO — H-E-B on Tuesday signed celebrity Jennette McCurdy, co-star of Nickelodeon’s iCarly, to star in its new Gear Up for Back-to-School ad campaign. The campaign launches July 13 and runs through Aug. 31.

July 8, 2011
Walgreens maintains strong social media presence

Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

DEERFIELD, Ill. — Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

Consequently, Walgreens quickly has become the chain drug store retailer with the largest following on Foursquare, while developing a growing presence on other social communities, including Twitter and YouTube.

July 7, 2011
Febreze kicks off Breathe Happy campaign

Febreze officially has launched a new campaign that features real people participating in live scent experiments.

CINCINNATI — Febreze officially has launched a new campaign that features real people participating in live scent experiments.

The air freshener brand's Breathe Happy campaign shows consumers' reactions to odor scenarios and the "air transformation" that Febreze provides, the company said.

June 16, 2011
Coty Beauty unveils Beyonce Pulse fragrance

Coty Beauty has announced the launch of the newest scent in the Beyonce Parfums portfolio, Beyonce Pulse, which will debut in September.

NEW YORK — Coty Beauty has announced the launch of the newest scent in the Beyonce Parfums portfolio, Beyonce Pulse, which will debut in September.

Pulse will join the Heat and Heat Rush collections. The launch of Pulse will be supported with global integrated sales and marketing activity, including a print and TV ad campaign starring Beyonce, to be featured in more than 60 countries. In addition, social media and online programs will speak to Beyonce's global fan base via e-commerce, Twitter and Facebook. Pulse TV ads will begin airing in August.

May 31, 2011
Banana Boat celebrates summer with daily giveaways

Banana Boat sun care has kicked off its "101 Days of Summer" daily giveaway of prizes to help educate families on how to best protect themselves this summer.

SHELTON, Conn. — Banana Boat sun care has kicked off its "101 Days of Summer" daily giveaway of prizes to help educate families on how to best protect themselves this summer.

The 101 daily prizes, will be awarded to fans on Facebook.com/BananaBoatBrand and Twitter at @BananaBoat. Prizes, which include Banana Boat product, beach totes, beach towels, gas cards and Visa gift cards, range in value to upward of $300.

May 23, 2011
Halls gets the operatic treatment

Kraft Foods on Friday presented a team of professional opera singers who performed impromptu operatic renditions of irritations submitted by audience members via Facebook and Twitter.

CAMBRIDGE, Mass. — Kraft Foods on Friday presented a team of professional opera singers who performed impromptu operatic renditions of irritations submitted by audience members via Facebook and Twitter.

Titled "The Operahhh of Irritations," the marketing event supported the Halls brand's spring allergy campaign and the brand's commitment to soothing irritations by giving the audience a chance to vent about whatever irritates them — and have that irritation sung away by professional opera singers.

May 19, 2011
Weis updates website with social media aggregator

Weis Markets on Thursday announced a revamped home page that features a section of the grocer’s social media updates. The idea to make the change was borne out of Facebook polls and online customer feedback.

SUNBURY, Pa. — Weis Markets on Thursday announced a revamped home page that features a section of the grocer’s social media updates. The idea to make the change was borne out of Facebook polls and online customer feedback.

May 4, 2011
Tic Tac looks to cool down breath this summer

Tic Tac is kicking off summer with two new mint flavors.

SOMERSET, N.J. — Tic Tac is kicking off summer with two new mint flavors.

New wild cherry and peach fusion Tic Tac mints are being supported with the brand's Shake It Up summer campaign on Twitter, which includes a series of sweepstakes and more.

May 3, 2011
Softlips debuts new look, kicks off campaign

The Mentholatum Co. has updated the packaging of its lip care line.

ORCHARD PARK, N.Y. — The Mentholatum Co. has updated the packaging of its lip care line.

Softlips' package update includes a new logo and graphics, although the company retained Softlips' signature slender sticks and the light flavors/formulas. In line with the package update, the company has kicked off a new marketing campaign called "Softlips. So You."

April 25, 2011
Are coupon ‘extremists’ bad for business?

Call it “the attack of the coupon-crazed shelf sweepers.” It’s the most aggressive form of bargain hunting by consumers willing to spend hours searching out coupon deals, to stock up with enough product to last their families for a year and to turn their homes into veritable warehouses.


Call it “the attack of the coupon-crazed shelf sweepers.” It’s the most aggressive form of bargain hunting by consumers willing to spend hours searching out coupon deals, to stock up with enough product to last their families for a year and to turn their homes into veritable warehouses.


April 22, 2011
FiberChoice promotes healthy living on Twitter

FiberChoice is encouraging Americans to make healthy decisions and lifestyle changes with a new Twitter campaign.

PARSIPPANY, N.J. — FiberChoice is encouraging Americans to make healthy decisions and lifestyle changes with a new Twitter campaign.

Now through May 19, the brand is asking consumers to tweet their healthy choices — as it relates to nutrition, fitness or overall lifestyle — by using the #MYCHOICE hashtag and @reply FiberChoice. FiberChoice said it will sponsor one healthy choice each day through its sweepstakes and at the end of the campaign, award a grand-prize spa vacation.

April 13, 2011
ModiFace teams up with StriVectin

ModiFace, a provider of virtual makeover technologies, has partnered with anti-aging skin care company StriVectin to launch a virtual anti-aging results tool on StriVectin's site at StriVectin.com.

NEW YORK — ModiFace, a provider of virtual makeover technologies, has partnered with anti-aging skin care company StriVectin to launch a virtual anti-aging results tool on StriVectin's site at StriVectin.com.

April 6, 2011
Generex unveils updated corporate website

Generex Biotechnology has revamped its corporate website to underscore the company's focus on the development and approval of its diabetes and immunotherapeutic vaccine products pipeline.

WORCESTER, Mass. — Generex Biotechnology has revamped its corporate website to underscore the company's focus on the development and approval of its diabetes and immunotherapeutic vaccine products pipeline.

The company said that the site will provide improved descriptions of products, technologies, scientific research in progress, trial results and new corporate relationships as they unfold. Generex also will boost its social media presence through Twitter and Facebook.

March 7, 2011
Rayovac celebrates daylight saving time with giveaways, safety tips

As the world prepares to "spring forward," Rayovac is offering a host of engaging activities, fun giveaways and tips for sprucing up fire safety plans.

MADISON, Wis. — As the world prepares to "spring forward," Rayovac is offering a host of engaging activities, fun giveaways and tips for sprucing up fire safety plans.

In preparation for daylight saving time, the battery brand is hosting a Twitter event and a Facebook promotion designed to raise awareness about replacing batteries in smoke alarms and carbon monoxide detectors, the company said.

February 28, 2011
Sweet Tweets candy keeps consumers connected

Bazooka Candy Brands' latest confection is offering consumers a personal and fun way to stay connected with each other.

NEW YORK — Bazooka Candy Brands' latest confection is offering consumers a personal and fun way to stay connected with each other.

Sweet Tweets is a colorful candy that's available in four flavors and touts a cute emoticon attached to a decorative paper board featuring fun, illustrative designs. The candy, the company said, adds a personal touch to social interactions by providing a short, handwritten note with the perfect punctuation.

February 17, 2011
Chobani kicks off first national ad campaign

Greek yogurt brand Chobani has launched its Real Love Stories multifaceted campaign.

NORWICH, N.Y. — Greek yogurt brand Chobani has launched its Real Love Stories multifaceted campaign.

The campaign, which underscores the love Chobani fans have for the brand, marks the company's first national advertising push, which includes two national television commercials, along with digital and out-of-home ads. Outreach also will continue on the brand’s Facebook and Twitter accounts.

February 10, 2011
CRN hearts Vitamin Angels with $10,000 and counting

The Council for Responsible Nutrition on Wednesday announced a charity drive “tweet-a-thon” to be hosted at its Life…supplemented Twitter site, @wannabwell.

WASHINGTON — The Council for Responsible Nutrition on Wednesday announced a charity drive “tweet-a-thon” to be hosted at its Life…supplemented Twitter site, @wannabwell. The program’s “Spread the Love Tweet-a-thon” will take place Feb. 14 through 18 to raise money for Vitamin Angels, an organization dedicated to reducing child mortality worldwide by connecting infants and children younger than 5 years old with essential micronutrients.

December 21, 2010
2010 CVS Caremark Charity Classic boosts nonprofits

The work of 62 nonprofit organizations in Rhode Island and Massachusetts received a boost with support from funds generated by the 2010 CVS Caremark Charity Classic.

WOONSOCKET, R.I. — The work of 62 nonprofit organizations in Rhode Island and Massachusetts received a boost with support from funds generated by the 2010 CVS Caremark Charity Classic.

CVS Caremark's chairman and CEO, Tom Ryan, along with PGA Tour Professionals and CVS Caremark Charity Classic co-hosts Billy Andrade and Brad Faxon, presented more than $1.3 million to area charities at the company's customer support center headquarters.

December 21, 2010
Gorton's, Ortega get together for the love of fish tacos

Two companies have united to address the increasing popularity of fish tacos.

NEW YORK — Two companies have united to address the increasing popularity of fish tacos.

Gorton's Seafood and Ortega Mexican Food Products, a B&G Foods brand, have teamed up to create a co-branded website and an online food contest. At WeLoveFishTacos.com, fish taco enthusiasts are given the opportunity to show off their favorite recipes by using Gorton's and Ortega products, and can share them on Facebook, Twitter and other social media outlets. As part of its online contest, one finalist will win a trip to Playa del Carmen, Mexico.