Content about Twitter

DEERFIELD, Ill. — Walgreens is helping to promote Earth Day 2012 with the offer of a 20% discount on select beauty, personal care items and other grocery and household needs on Walgreens.com with the code 20NATURAL now through Sunday.

Given all the attention around the hotly contested Express Scripts-Medco merger, Drug Store News thought we’d ask our C2B consumer reporters, if all things were equal and every pharmacy accepted their insurance, what would be the most important factors in choosing a pharmacy? Ninety-four percent said location/convenience, followed by customer service (50%). That's just a taste of what they told us.

ARLINGTON, Va. — The Retail Industry Leaders Association, in partnership with Auburn University and with sponsorship from Accenture, on Wednesday released the third annual State of The Retail Supply Chain report.

@RILAtweets will moderate a live Twitter chat March 7 from 12 noon to 1 p.m. EST via #RILAchat to discuss the report findings.

DEERFIELD, Ill. — Walgreens on Friday launched @WAGSocialCare, a Twitter customer hotline that takes on complaints and praise from Walgreens customers via the social media site. The site is being followed only by 20 "tweeters" through Monday, as compared with the more-than 90,000 who follow Walgreens' corporate Twitter account.

CAMP HILL, Pa. — Rite Aid is stocking up on items related to Valentine's Day to help customers celebrate the holiday, the retail pharmacy chain said Monday.

NEW YORK — Walgreens on Thursday took its failed negotiations with Express Scripts to Twitter, paying the social media site to promote the hashtag #ILoveWalgreens and setting off a barrage of tweets by tweeting "It's time to take a stand against @ExpressScripts. Tell them people want a choice by tweeting hashtag #ILoveWalgreens."

One of the factors behind the success of homeopathy in mass retail is social media, both by way of Facebook and mommy bloggers.


“We’ve always relied on word-of-mouth,” noted Alissa Gould, Boiron public relations manager. The average Oscillococcinum user told nine friends. “Now social media exponentially increases that word of mouth,” Gould said. Boiron recently has launched Facebook pages across its brand portfolio.


ATLANTA — In honor of the Centers for Disease Control and Prevention's Get Smart About Antibiotics Week, the CDC will host a discussion on Twitter that will underscore the importance of appropriate antibiotic use.

The awareness week, which was first established in 2008, will begin Monday, while the Twitter chat is scheduled to take place on Tuesday. The discussion encourages a dialogue between healthcare professionals and members of the CDC on ways to improve antibiotic use in healthcare settings and more.

NEW YORK — A new report by social media software maker Conversocial examined the customer service offerings of the 10 most loved and most hated retailers in the United States, and how these retailers are meeting the challenge of delivering great social media experiences for their customers.

CINCINNATI — Procter & Gamble’s beauty brand CoverGirl has tapped actress Paula Patton as its newest celebrity brand ambassador for its Queen Collection, the company recently announced via Twitter.

“BIG NEWS: COVERGIRL Queen Collection is excited to announce our newest Celebrity Brand Ambassador, Actress Paula Patton!” the brand tweeted earlier this week.

The CoverGirl Queen Collection was inspired by Queen Latifah to celebrate the beauty of women of color.
 

BRISBANE, Calif. — Wal-Mart Stores marked a major investment in social media and marketing with the announcement Wednesday that its technology unit @WalmartLabs has acquired mobile and social advertising firm OneRiot.