Content about Twitter

June 17, 2013

Kmart is distancing itself from a parody of its viral "Ship My Pants" ad on YouTube that many are saying goes too far, crossing the line from edgy to racist.

Kmart is distancing itself from a parody of its viral "Ship My Pants" ad on YouTube that many are saying goes too far, crossing the line from edgy to racist. 

June 7, 2013

Jones Soda Co. and Fiat today announced their “Jonesin’ for a Fiat 500e” summer photo contest, part of a larger, integrated marketing campaign for Jones Soda and Fiat to celebrate the companies’ new products, Natural Jones Soda and the automobile company’s all-new, all-electric Fiat 500e, which are both launching exclusively in California this summer.

SEATTLE — Jones Soda Co. and Fiat today announced their “Jonesin’ for a Fiat 500e” summer photo contest, part of a larger, integrated marketing campaign for Jones Soda and Fiat to celebrate the companies’ new products, Natural Jones Soda and the automobile company’s all-new, all-electric Fiat 500e, which are both launching exclusively in California this summer.

May 30, 2013

The challenge for retailers and consumer packaged goods manufacturers these days is how to make a molehill out of a mountain. Big data can seem overbearing to many as they try to ascertain how to mine actionable insights out of those reams of data, all while maintaining the speed to market that today's retail climate demands.

The challenge for retailers and consumer packaged goods manufacturers these days is how to make a molehill out of a mountain. Big data can seem overbearing to many as they try to ascertain how to mine actionable insights out of those reams of data, all while maintaining the speed to market that today's retail climate demands.

And those mountains are only getting bigger with each day as more retailers come to market with advanced loyalty card programs that use that data to personalize the offer.

May 6, 2013

In recognition of "Melanoma Monday," L'Oréal Paris has released a new survey on melanoma awareness and prevention among women of all skin tones, and announced a philanthropic alliance with the Melanoma Research Alliance.

NEW YORK — In recognition of "Melanoma Monday," L'Oréal Paris has released a new survey on melanoma awareness and prevention among women of all skin tones, and announced a philanthropic alliance with the Melanoma Research Alliance.

April 21, 2013

This year at the 5th Annual NACDS RxImpact Day, the voice of community pharmacy reached far beyond the office walls of U.S. senators and representatives as community pharmacy advocates — and even members of Congress — took to Twitter, Facebook and other social media.

This year at the 5th Annual NACDS RxImpact Day, the voice of community pharmacy reached far beyond the office walls of U.S. senators and representatives as community pharmacy advocates — and even members of Congress — took to Twitter, Facebook and other social media.

"It definitely seemed that we had even better engagement in using Twitter at NACDS RxImpact this year than I think we've had at pretty much any other NACDS event," said Chris Krese, SVP marketing, communications and media relations for the National Association of Chain Drug Stores.

March 29, 2013

Head & Shoulders — along with new “Mane Man,” Los Angeles Angels of Anaheim pitcher C.J. Wilson — is challenging guys to take a whiff of what a double dose of confidence smells like through the launch of new Head & Shoulders with Old Spice, the official shampoo of Major League Baseball.

CINCINNATI — Head & Shoulders — along with new “Mane Man,” Los Angeles Angels of Anaheim pitcher C.J. Wilson — is challenging guys to take a whiff of what a double dose of confidence smells like through the launch of new Head & Shoulders with Old Spice, the official shampoo of Major League Baseball.

March 4, 2013

Cheetos is mixing things up with its new Cheetos Mix-Ups snack mixes, which combine four Cheetos snack flavors in various shapes in one shareable bag. The brand, part of PepsiCo's Frito-Lay division, also announced that its spokescat, Chester Cheetah, has joined Twitter as @ChesterCheetah and is asking fans to tweet their opinions of the new snack.

PLANO, Texas — Cheetos is mixing things up with its new Cheetos Mix-Ups snack mixes, which combine four Cheetos snack flavors in various shapes in one shareable bag. The brand, part of PepsiCo's Frito-Lay division, also announced that its spokescat, Chester Cheetah, has joined Twitter as @ChesterCheetah and is asking fans to tweet their opinions of the new snack.

February 21, 2013

Dove, a Unilever brand, has launched a multiplatform, social media marketing campaign to reveal the “truth” about the body cleansers consumers purchase. The “Dove Truth Files: Reveal the Truth, Reap the Rewards” campaign asks women to put their detective skills to the test comparing their bar and body wash to Dove brand Body Wash and Beauty Bars to see which provides superior care for their skin for a chance to win more than 20,000 instant prizes.

ENGLEWOOD CLIFFS, N.J. — Dove, a Unilever brand, has launched a multiplatform, social media marketing campaign to reveal the “truth” about the body cleansers consumers purchase. The “Dove Truth Files: Reveal the Truth, Reap the Rewards” campaign asks women to put their detective skills to the test comparing their bar and body wash to Dove brand Body Wash and Beauty Bars to see which provides superior care for their skin for a chance to win more than 20,000 instant prizes.

January 28, 2013

Budweiser launched its first Twitter account on Jan. 27, and made a splash with its first tweet: an image of a newborn member of the "Budweiser Clydesdales Class of 2013."

ST. LOUIS — Budweiser launched its first Twitter account on Jan. 27, and made a splash with its first tweet: an image of a newborn member of the "Budweiser Clydesdales Class of 2013."

 

January 25, 2013

"Too sick to go to work, but not sick enough not to tweet about it" Twitter users are helping to predict flu trends.

BALTIMORE — "Too sick to go to work, but not sick enough not to tweet about it" Twitter users are helping to predict flu trends. Johns Hopkins researchers recently created a Twitter search method that helps differentiate between people merely tweeting about the flu in general and those who are actually sick, the university announced Thursday. The new tweet-screening method not only delivers real-time data on flu cases, but also filters out online chatter that is not linked to actual flu infections. 

November 28, 2012

The sales figures are in for Black Friday and Cyber Monday, but the numbers don’t tell the whole story.

NEW YORK — The sales figures are in for Black Friday and Cyber Monday, but the numbers don’t tell the whole story. Using a sophisticated social media analytics platform, SAP tracked consumer sentiment on these critical shopping days via Facebook, Twitter and 165 million other sites across the social web to identify patterns and uncover revealing shopper insights.

View SAP's sentiment-tracking infographic on our sister publication's Chain Store Age by clicking here.

November 1, 2012

CVS/pharmacy has announced that it is partnering with the American Diabetes Association as the sponsor of "A Day in the Life of Diabetes" campaign — a photo-sharing campaign on the ADA's main Facebook page.

WOONSOCKET, R.I. — CVS/pharmacy has announced that it is partnering with the American Diabetes Association as the sponsor of "A Day in the Life of Diabetes" campaign — a photo-sharing campaign on the ADA's main Facebook page.

The CVS/pharmacy ExtraCare Advantage for Diabetes program will donate $1 to the American Diabetes Association for every photo or image uploaded, up to $25,000. CVS/pharmacy will also co-host a Twitter chat on Nov. 15 with Dr. Elizabeth Seaquist, VP medicine and science for the ADA.

September 24, 2012

Pharmacy staff, law-enforcement officials and loss-prevention personnel can follow updates about pharmacy robberies, burglaries and potential threats in their area through Twitter updates by a drug maker that developed a program to combat pharmacy crime.

STAMFORD, Conn. — Pharmacy staff, law enforcement officials and loss-prevention personnel can follow updates about pharmacy robberies, burglaries and potential threats in their area through Twitter updates by a drug maker that developed a program to combat pharmacy crime.

September 19, 2012

Procter & Gamble Company and the National Breast Cancer Foundation have kicked off the fifth annual Give Hope program and its “Do It For the Girls!” campaign designed to rally women to take control of their breast health, take action and create an early detection plan in the fight against breast cancer.

CINCINNATI — Procter & Gamble Company and the National Breast Cancer Foundation have kicked off the fifth annual Give Hope program and its “Do It For the Girls!” campaign designed to rally women to take control of their breast health, take action and create an early detection plan in the fight against breast cancer.

September 18, 2012

The Department of Health and Human Services last week unveiled a new free Web-based application, MappyHealth, which utilizes Twitter to help track health concerns at the community level in real time.

WASHINGTON — The Department of Health and Human Services last week unveiled a new free Web-based application, MappyHealth, which utilizes Twitter to help track health concerns at the community level in real time.

September 18, 2012

Social media was the biggest topic of discussion as regional retail pharmacy executives from around the country gathered last month for the Southern Drug Stores Association's annual meeting.

CHARLOTTESVILLE, Va. — Social media was the biggest topic of discussion as regional retail pharmacy executives from around the country gathered last month for the Southern Drug Stores Association's annual meeting.

September 5, 2012

Cesar has launched new Savory Delights canine meals that feature ingredient combinations and unique toppings.

FRANKLIN, Tenn. — Cesar has launched new canine meals that feature ingredient combinations and unique toppings.

July 31, 2012

Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

RESTON, Va. — Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

The move will enable L'Oréal USA to automatically route consumer insight to the right people and more effectively engage with its consumers.

July 9, 2012

Rite Aid is using its social networking sites to offer 10 days of deals for the summer, the retail pharmacy chain said Monday.

CAMP HILL, Pa. — Rite Aid is using its social networking sites to offer 10 days of deals for the summer, the retail pharmacy chain said Monday.

Rite Aid said it would use the Rites — a fictional, digital family comprising Procrastinating Papa Rite, Deal Digger Mama Rite, Over-the-Top Olivia Rite, Scrooge Sally Rite, and Prepare and Preppy Patrick Rite — to promote deals across its Facebook, Twitter and Pinterest pages.

June 15, 2012

This month, DSN C2B Mobile Insights presents the Drug Store Shopping Report Card. We asked our C2Bers to rate their most recent trip to the drug store — or wherever it is they go primarily to shop for pharmacy and health and beauty items. We received more than 1,500 responses from all over the country.

This month, DSN C2B Mobile Insights presents the Drug Store Shopping Report Card. We asked our C2Bers to rate their most recent trip to the drug store — or wherever it is they go primarily to shop for pharmacy and health and beauty items. We received more than 1,500 responses from all over the country.

June 8, 2012

Boldface Licensing + Branding, a celebrity beauty license company, has announced the launch of its initial license for color cosmetics: Khroma Beauty by Kourtney, Kim and Khloe Kardashian.

LOS ANGELES — Boldface Licensing + Branding, a celebrity beauty license company, has announced the launch of its initial license for color cosmetics: Khroma Beauty by Kourtney, Kim and Khloe Kardashian.

Khroma Beauty aims to offer products at affordable pricing with how-to insider and behind-the-scenes tips provided by the Kardashians and their make-up artists via Twitter and YouTube.

June 1, 2012

Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.

WASHINGTON — Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.

Additionally, the "2012 Social and Mobile Commerce Study" discovered that one-third of smartphone owners who shop online share their location with a retailer.

May 24, 2012

The Retail Employees with Disabilities Initiative certainly is a noble cause, but more than that, this is a prime example of Walgreens' active pursuit of an experience with its audience through the mediums that that audience chooses — in this case, Twitter. It represents a new paradigm in marketing as drug retailers and others swap a consumer reach and brand identity proposition for one of engagement and presence.

WHAT IT MEANS AND WHY IT'S IMPORTANT — The Retail Employees with Disabilities Initiative certainly is a noble cause, but more than that, this is a prime example of Walgreens' active pursuit of an experience with its audience through the mediums that that audience chooses — in this case, Twitter. It represents a new paradigm in marketing as drug retailers and others swap a consumer reach and brand identity proposition for one of engagement and presence.

May 23, 2012

Walgreens on Wednesday afternoon hosted a live chat on Twitter regarding its newly launched national Retail Employees with Disabilities Initiative, an in-store training program designed to help people with disabilities gain retail employment, and how that program soon will expand.

DEERFIELD, Ill. — Walgreens on Wednesday afternoon hosted a live chat on Twitter regarding its newly launched national Retail Employees with Disabilities Initiative, an in-store training program designed to help people with disabilities gain retail employment, and how that program soon will expand.

May 18, 2012

Coty announced on Friday the unveiling of its new corporate website, which modernizes the company's digital presence and is designed to reflect Coty's innovative "Faster. Further. Freer." corporate culture.

NEW YORK — Coty announced on Friday the unveiling of its new corporate website, which modernizes the company's digital presence and is designed to reflect Coty's innovative "Faster. Further. Freer." corporate culture.  

Iris Worldwide — an independent, integrated marketing agency — created the new website, located at Coty.com. The new site incorporates the most current content from each of Coty's 50+ brands' Twitter, Facebook and YouTube pages, creating a continuously evolving site.