Content about Tru Fragrance

January 9, 2013

Tru Fragrance, lifestyle expert Danny Seo to co-create beauty line

Fragrance development company Tru Fragrance has inked a new partnership with author, TV host, designer and eco-friendly lifestyle expert Danny Seo to develop and bring to market a line of beauty products.

NEW YORK — Fragrance development company Tru Fragrance has inked a new partnership with author, TV host, designer and eco-friendly lifestyle expert Danny Seo to develop and bring to market a line of beauty products.

The line will include new concepts in fragrance and skincare, driven by partnerships with perfumers and global fragrance powerhouse, Firmenich.

November 3, 2011

Romane Fragrances rebrands to Tru Fragrance

Romane Fragrances, which creates, manufactures, launches and markets private-brand fragrances for retailers worldwide, has changed its name to Tru Fragrance and launched a new website at TruFragrance.com.

CHICAGO — Romane Fragrances, which creates, manufactures, launches and markets private-brand fragrances for retailers worldwide, has changed its name to Tru Fragrance and launched a new website at TruFragrance.com.

In addition to changing its name and launching a new website, Tru Fragrance will move into new headquarters located just west of Chicago, complete with state-of-the-art showroom, a warehousing and distribution facility, and a creative development center.