Content about Trojan

February 25, 2013
C&D enters personal lubricant market, seeking to make Trojan intimacy health 'mega-brand'

Trojan is about to enter the personal lubricant business, Jim Craigie, chairman and CEO for Church & Dwight, told analysts last week at the 2013 Consumer Analyst Group of New York Conference.

NEW YORK — Trojan is about to enter the personal lubricant business, Jim Craigie, chairman and CEO for Church & Dwight, told analysts last week at the 2013 Consumer Analyst Group of New York Conference. 

"Trojan, finally, is entering the sexual lubricant category with a brand called Crazy Sexy Feel, under the Trojan brand name," Craigie said. "We hope to do this category, what the AXE brand did to the deodorant category."

February 13, 2013
AdAge: Trojan yellow cab promotion questioned by taxi commission

Church & Dwight's yellow-cab promotion highlighting its Trojan brand during Condom Awareness Week may have hit a snag, AdAge reported Tuesday.

NEW YORK — Church & Dwight's yellow-cab promotion highlighting its Trojan brand during Condom Awareness Week may have hit a snag, AdAge reported Tuesday. 

According to the report, the New York Taxi and Limousine Commission suggested the promotion was not properly licensed. 

February 12, 2013
Trojan 'Safe Ride' taxis hit the road to promote sexual health

To help mark Condom Awareness Week, Trojan Brand Condoms has deployed a fleet of Trojan Safe Ride taxis to drive home facts about condoms.

EWING, N.J. — To help mark Condom Awareness Week, Trojan Brand Condoms has deployed a fleet of Trojan Safe Ride taxis to drive home facts about condoms. New Yorkers are invited to get in one of the taxis to test their sexual health IQ by participating in a condom trivia game while en route to their destination.

January 4, 2013
Intimacy health to make a big showing at the 2013 Consumer Electronics Show

Technology and sexual health will merge at the 2013 International Consumer Electronics Show here with executives from Standard Innovation making feature presentations and Church & Dwight targeting the show with a personal massager giveaway as part of its campaign to initiate a trial that started in November 2012.

LAS VEGAS — Technology and sexual health will merge at the 2013 International Consumer Electronics Show here with executives from Standard Innovation making feature presentations and Church & Dwight targeting the show with a personal massager giveaway as part of its campaign to initiate a trial that started in November 2012. 

November 8, 2012
C&D to initiate trial of its Trojan Vibrations line across several urban markets

Church & Dwight will be initiating trial of its Trojan Vibrations personal massagers with a multi-city giveaway, the company announced Wednesday.

PRINCETON, N.J. — Church & Dwight will be initiating trial of its Trojan Vibrations personal massagers with a multi-city giveaway, the company announced Wednesday. Beginning in Washington on Nov. 13, Church & Dwight will feature its latest product innovations via a specially-designed Trojan Vibrations Pleasure Carts that are modeled after traditional hot dog carts.

July 30, 2012
Smaller cos. enter space

A number of smaller manufacturers of male contraceptives are launching into the market to challenge the big three: Church & Dwight (72.8% dollar share in the category), Ansell Healthcare (11.6% dollar share) and Reckitt Benckiser (11.5% dollar share).


A number of smaller manufacturers of male contraceptives are launching into the market to challenge the big three: Church & Dwight (72.8% dollar share in the category), Ansell Healthcare (11.6% dollar share) and Reckitt Benckiser (11.5% dollar share).


It’s one factor expected to drive more marketing around the category. Sales of condoms for the 52 weeks ended June 10 reached $295.5 million, up 5.1%, across food, drug and mass (excluding Walmart), according to SymphonyIRI Group.


February 23, 2012
Church & Dwight releases pair of videos as part of National Condom Month

Church & Dwight on Thursday launched content aimed at giving Americans the facts about condoms as part of the National Condom Month designation for February.

PRINCETON, N.J. — Church & Dwight on Thursday launched content aimed at giving Americans the facts about condoms as part of the National Condom Month designation for February.

Featuring Trojan condoms, C&D has partnered with sexual health experts and organizations, including the American Social Health Association, to develop a pair of videos that provide consumers with the accurate information they need to make responsible decisions.

November 4, 2011
Aggressive ads up awareness

The personal massager category still is small at only $3.2 million for the 12 weeks ended Sept. 4, according to SymphonyIRI Group data across food, drug and mass (excluding Walmart), but the growth rate is trending at a 20.6% clip.


The personal massager category still is small at only $3.2 million for the 12 weeks ended Sept. 4, according to SymphonyIRI Group data across food, drug and mass (excluding Walmart), but the growth rate is trending at a 20.6% clip.


August 24, 2011
Devices transform shelf


The expansion of intimacy health devices at mass is transforming the intimacy health segment into some pretty significant profit centers. “The total vibrations category currently has up to $1 billion in retail sales with no clear branded leader,” Church & Dwight’s CEO James Craigie told analysts earlier this month.


The expansion of intimacy health devices at mass is transforming the intimacy health segment into some pretty significant profit centers. “The total vibrations category currently has up to $1 billion in retail sales with no clear branded leader,” Church & Dwight’s CEO James Craigie told analysts earlier this month, noting that a line of full-sized personal massagers under the Trojan banner has launched through all classes of trade. “This is a category of new white space for our Trojan brand to enter,” he said.


August 5, 2011
Personal massager business equals big opportunity, C&D chief says

Church & Dwight will be placing some significant heft behind its Trojan brand in the coming year with the launch of a line of full-sized personal massagers under the Trojan brand.

PRINCETON, N.J. — Church & Dwight will be placing some significant heft behind its Trojan brand in the coming year with the launch of a line of full-sized personal massagers under the Trojan brand.

July 29, 2011
Trojan shows off personal massagers in New York with marketing campaign

Church & Dwight on Thursday evening kicked off a guerilla marketing campaign along the streets of New York in promotion of its Trojan Vibrations brand. C&D has branded a Trojan Vibrations truck that will make stops at popular nightlife hubs in Manhattan and Brooklyn.

PRINCETON, N.J. — Church & Dwight on Thursday evening kicked off a guerrilla marketing campaign along the streets of New York in promotion of its Trojan Vibrations brand. C&D has branded a Trojan Vibrations truck that will make stops at popular nightlife hubs in Manhattan and Brooklyn.

April 27, 2011
Trojan expands Vibrations line with personal massagers

Trojan is expanding its Vibrations line of products with two new personal massager devices.

PRINCETON, N.J. — Trojan is expanding its Vibrations line of products with two new personal massager devices.

Trojan Vibrating Tri∙Phoria and Trojan Vibrating Pulse will be sold at retailers nationwide, including drug stores, mass merchandisers and online.

For more information on Trojan Vibrations products, visit TrojanVibrations.com.

January 6, 2011
Trojan products on display at CES

Church & Dwight on Tuesday morning unveiled its latest personal massager — Trojan Vibrating Twister — at the Consumer Electronics Show. Also showcased at the electronics show was Trojan BareSkin, the thinnest condom in brand history, Trojan Vibrating Pulse personal massager and Trojan Ecstasy Fire & Ice condoms with personal lubricants on both the interior and exterior of the condom.

PRINCETON, N.J. — Church & Dwight on Tuesday morning unveiled its latest personal massager — Trojan Vibrating Twister — at the Consumer Electronics Show. Also showcased at the electronics show was Trojan BareSkin, the thinnest condom in brand history, Trojan Vibrating Pulse personal massager and Trojan Ecstasy Fire & Ice condoms with personal lubricants on both the interior and exterior of the condom.

December 27, 2010
Trojan to unveil new products at Consumer Electronic Show

In an unconventional move for a condom maker, Church & Dwight's Trojan brand will have a booth at CES.

PRINCETON, N.J. — In an unconventional move for a maker of consumer healthcare products, Church & Dwight’s Trojan condom brand will be a first-time exhibitor at the 2011 International Consumer Electronic Show. The company plans to use the highly publicized event to unveil a host of new products, including a multitip personal massager and “the new thinnest latex condom in brand history,” according to the company.

September 27, 2010
Trojan picks up good vibrations

Condom producer Trojan is launching a new line of vibrators, the company said Tuesday....

PRINCETON, N.J. Condom producer Trojan is launching a new line of vibrators, the company said Tuesday.

Trojan announced the introduction of Trojan Vibrations, which it described as powerful but with soft textures. The first, Vibrating Tri-Phoria, will become available in retail pharmacies and mass merchandisers in 2011.

 

August 17, 2010
Church & Dwight promotes Trojan packages in Las Vegas

Church & Dwight and the Palms Casino Resort on Tuesday announced a partnership featuring a...

PRINCETON, N.J. Church & Dwight and the Palms Casino Resort on Tuesday announced a partnership featuring a variety of components ranging from the offering of custom vacation packages, invites to C&D’s Trojan Fire & Ice pool parties and night club events, and the introduction of the "Trojan Fire & Ice Get It On At The Palms" sweepstakes.

June 6, 2010
Suppliers help consumers get more intimate on-shelf

Beginning this fall, customers shopping intimacy health are going to get a whole new eyeful...

March 14, 2010
Intimacy health heats up aisles as retail pharmacies fit consumers’ comfort level

Intimacy health continues to be a hot commodity throughout retail pharmacy, especially as retailers and...