Content about Trident

January 25, 2012

Gum sales might not be soaring at the rate they once were, but industry experts say there’s still steam left in the category. Functional gums may become a bigger part of the category.

Gum sales might not be soaring at the rate they once were, but industry experts say there’s still steam left in the category. Functional gums may become a bigger part of the category. Wrigley and Trident both introduced gums with benefits. Wrigley’s relaunched Extra Ice brand is positioned as having oral benefits, and Cadbury’s Trident Vitality contains vitamin C. Kraft also launched a Stride flavor, Whitemint, featuring Olympic snowboarder Shaun White.

 

 

October 24, 2011

Certain chewing gum companies are introducing smaller packs that will carry a lower price tag, according to a new report.

NEW YORK — Certain chewing gum companies are introducing smaller packs that will carry a lower price tag, according to a new report.

According to MarketWatch, Kraft Foods is expected to introduce five-piece packs of Trident and Stride gums, which will cost 50 cents. Additionally, confectioner Wrigley, which is owned by Mars, is expected to roll out smaller and more affordable chewing gum in 2012.

Kraft's gum portfolio includes Dentyne, in addition to Trident and Stride. Wrigley produces such brands as Big Red, Doublemint, Extra and more.

April 7, 2011

Wrigley is packing a new type of gum in its "down under" market.

NEW YORK — Wrigley is packing a new type of gum in its "down under" market.

The company launched in Australia and New Zealand new Extra Professional Calcium, a sugar-free line of gum that contains microgranules that are designed to whiten teeth and feature added calcium. The company said that chewing Extra gum products stimulated saliva, which contains more bicarbonate, calcium and phosphate to help remineralize tooth enamel.

February 10, 2011

Kraft Foods is building on the success of its vitamin-infused gums for Trident by expanding another gum brand's portfolio with a nutrient-filled, "ridiculously long-lasting gum," according to the company.

EAST HANOVER, N.J. — Kraft Foods is building on the success of its vitamin-infused gums for Trident by expanding another gum brand's portfolio with a nutrient-filled, "ridiculously long-lasting gum," according to the company.

New Stride Spark gum contains vitamins B6 and B12, and will be available in two new flavors: Kinetic Mint and Kinetic Fruit. Each piece of Stride Spark contains 25% of the recommended daily value of the B vitamins, according to Stride.

February 1, 2011


Continued product innovation in the sugarless gum segment helped push dollar sales ahead nearly 5% for the 12 weeks ended Nov. 28, 2010, according to SymphonyIRI Group.



Continued product innovation in the sugarless gum segment helped push dollar sales ahead nearly 5% for the 12 weeks ended Nov. 28, 2010, according to SymphonyIRI Group.


“Constant newness has been driving the category, and as manufacturers continue to invest in advertising, consumer interest remains high,” said Lisbeth Echeandia, VP trade marketing for consulting group Frey Enterprises.


January 5, 2011

Supplier News — A citrus soda made by Dr Pepper Snapple Group is making a major splash in the Southern states in which it’s currently sold. Sun Drop is made with orange juice and caffeine. DPS’ sudden focus on Sun Drop stems from the company’s interest in directing consumer interest to flavored sodas, a noncola segment of the soft drink industry in which the company specializes.



December 9, 2010

Trident is rolling out a new gum lineup called Trident Vitality that includes a new flavor, Vigorate, which contains "10% of the daily value of vitamin C" in each piece, according to the company.

CHICAGO — Trident, which is owned by Kraft Foods' Cadbury unit, is rolling out a new gum lineup called Trident Vitality that includes a new flavor, Vigorate, which contains "10% of the daily value of vitamin C" in each piece, according to the company.

October 14, 2010

Trident gum is offering New Yorkers free cab rides in line with the launch of...

NEW YORK Trident gum is offering New Yorkers free cab rides in line with the launch of its newest Trident Layers gum flavor: cool mint and melon fresco.

The one-day promotion, which will be held on Oct. 21 from 6:30 a.m. to 2:30 p.m., will allow people to hail taxis from a special stand in Manhattan's Times Square, where they can pay for their cab ride with packs of Trident Layers.

Trident also will host other promotional activities while New Yorkers wait for their cab rides.

May 10, 2010

Advertisements for gum boasting long-lasting flavor may yield big bucks for its makers....

January 10, 2010

Sugar-free gum is one of the hottest areas of the confection aisle, with sales estimated...

PARSIPPANY, N.J. —Sugar-free gum is one of the hottest areas of the confection aisle, with sales estimated to be up 11% this year, according to the National Confectioners Association.

One of the latest must-have new products is Cadbury’s Trident Layers, a sugarless gum that marries bold flavors and textures for a unique flavor blend. The dual-flavor gum combines two real-fruit tastes with a visible soft middle layer infused with real-fruit flavor.