Content about Trade marketing

January 16, 2014

Coty has announced that Brian Falcone will serve as SVP sales, overseeing all sales activities for Coty Beauty U.S. mass brands.

NEW YORK — Coty has announced that Brian Falcone will serve as SVP sales, overseeing all sales activities for Coty Beauty U.S. mass brands.

Falcone will be responsible for field sales, customer marketing, category management, wall strategy and fixture planning.

February 23, 2011

The Promotion Optimization Institute will be hosting its Trade Promotion Optimization Summit here from March 13 to 15. It’s a three-day educational seminar for both supplier and retail executives responsible for pricing, trade marketing, sales and operations planning, merchandising and promotions.

CHICAGO — The Promotion Optimization Institute will be hosting its Trade Promotion Optimization Summit here from March 13 to 15. It’s a three-day educational seminar for both supplier and retail executives responsible for pricing, trade marketing, sales and operations planning, merchandising and promotions.