RICHMOND, Va. — Eight supermarkets in the Richmond, Va., area are using one of the most important parts of the store to promote healthy eating: the checkout lane.
Martin's Food Markets, part of the Ahold USA's Giant-Carlisle chain, announced it had partnered with the Richmond City Health District and Greater Richmond Fit4Kids in launching "Healthy Ideas" checkout lanes at the stores. Items will include fruit, nuts, snack packs from the store's Nature's Promise natural and organic section, nutrition bars and 100% fruit juice.