Content about Toothpaste

MONTCLAIR, N.J. — Say "hello" to Hello, a new line of oral care products hitting retail shelves this month.

The new Hello line is comprised of 99% natural toothpaste, mouthwash and breath sprays. Hello debuts in distinctive designs created by BMW Group DesignworksUSA, a subsidiary of BMW Group, and offers a departure from the traditional bottles and tubes.

BOSTON — Sunstar Americas and Crayola have partnered on a new children's toothpaste to make brush time "fun time" again. GUM Crayola Squeeze-A-Color Toothpaste is the newest addtion to the GUM Crayola line from Sunstar Americas.

NEW YORK — Vitacare has introduced a new product line designed for people with sensitive teeth, the company said Wednesday.

The oral care company announced the introduction of Chia Mint toothpaste, extra-soft toothbrush and gum.

Chia Mint includes vitamins A, C, D, E and calcium - together marketed as the Vita-Boost Complex - designed to heal, protect and strengthen gums and teeth, as well as extra potassium nitrate. Vitacare's products are sweetened with Xylitol and marketed as gluten- and fluoride-free and safe for pregnant women.

LONDON — A ban on importing and selling animal-tested cosmetics products and ingredients will enter into force in March. The ban affects all cosmetics, including toiletries and beauty products.

"I believe that the ban should enter into force in March 2013 as Parliament and Council already have decided. I therefore am not planning to propose a postponement or derogation to the ban," Commissioner Tonio Borg wrote in a recent letter to animal testing campaigners.

NEW YORK — Colgate-Palmolive has hired pop music group One Direction to help promote three of its oral care products, the company said Tuesday.

The company will market the 1D Colgate MaxFresh power and manual toothbrushes and the 1D Colgate MaxFresh toothpaste; 1D is the shorthand form of One Direction.

The teeth-whitening strips segment has lost some of its luster, according to data from SymphonyIRI Group, likely due in part to the economy, but that doesn’t necessarily mean that products that promise to whiten teeth are losing popularity.

According to 52-week data ended July 8 from the Chicago-based market research firm, sales of tooth bleaching/whitening products dropped about 11% at food, drug and mass (excluding Walmart).

KENNEBUNK, Maine —Tom's of Maine has introduced its new Botanically Bright whitening toothpaste, a sodium lauryl sulfate-free and fluoride-free toothpaste that promises to give your mouth a foamy, clean feeling while helping to naturally whiten your teeth.

CHICAGO — There’s good news for retailers and manufacturers of at-home teeth whitening solutions, as new research indicates that most consumers seeking a brighter smile will tend to opt for at-home options compared with professional whitening services.

According to new research from Mintel, only 10% of those looking for whiter teeth took a seat in the dentist chair for a professional whitening service.

Kiss My Face, a maker of natural beauty and personal care products, is expanding its portfolio of oral care products with two toothpastes: Triple Action Fluoride and Fluoride Free.

The two new pastes are in addition to the brand’s gel formulations that include Whitening, Whitening with Fluoride, Sensitive and Triple Action Gel.

Kiss My Face Triple Action toothpaste has:

• Anti-plaque benefits with xylitol and tea tree;

• Xylitol to help fight cavities and promote a healthy smile;

As reported by Drug Store News, toothpastes that aim to better deliver such 
value-added benefits as teeth whitening and relieving tooth sensitivity are resonating with consumers, so the lift in sales of such products comes as little surprise.


According to SymphonyIRI Group, sales of toothpaste were essentially flat for the 12 weeks ended June 10 at food, drug and mass (excluding Walmart). However, those products that experienced double-digit sales gains included Sensodyne ProNamel (up 30.8%) and Crest 3D White (up 22.2%).

NEW ORLEANS — Emerging biotech company Theodent has received the Red Dot International design award for the innovative product design of its “chocolate toothpaste.”