Content about Toothbrush

August 30, 2011
Sunstar Americas signs licensing deal for 'Star Wars' toothbrushes

Oral care company Sunstar Americas has inked a licensing agreement with film and entertainment company Lucasfilm to launch a new line of manual and power toothbrushes featuring iconic characters and lightsabers from the “Star Wars” film saga and “Star Wars: The Clone Wars” television series.

CHICAGO — Oral care company Sunstar Americas has inked a licensing agreement with film and entertainment company Lucasfilm to launch a new line of manual and power toothbrushes featuring iconic characters and lightsabers from the “Star Wars” film saga and “Star Wars: The Clone Wars” television series.

August 2, 2011
Dr. Fresh helps children get cleaner teeth with new pink Barbie rotary toothbrush

Dr. Fresh has announced the introduction of its new pink Barbie rotary toothbrush, the newest cousin to the manufacturer’s popular FireFly light-up toothbrush.

BUENA PARK, Calif. — Dr. Fresh has announced the introduction of its new pink Barbie rotary toothbrush, the newest cousin to the manufacturer’s popular FireFly light-up toothbrush.

The battery-powered toothbrush incorporates Dr. Fresh's signature FireFly light-up timer — a colorful light that, when activated with the touch of a button, blinks for two minutes to keep children entertained and brushing for the appropriate length of time. In addition, its dual-action rotary vibrations are designed to remove more plaque than a manual toothbrush.


June 8, 2011
Dentist named winner of Dr. Fresh's FireFly-sponsored contest

Dr. Fresh, a maker of personal care products, perhaps best known for its FireFly flashing toothbrush for children, has announced that a Wilmington dentist has won recognition for making pediatric dental services available to uninsured, needy local families.

WILMINGTON, Del. — Dr. Fresh, a maker of personal care products, perhaps best known for its FireFly flashing toothbrush for children, has announced that a Wilmington dentist has won recognition for making pediatric dental services available to uninsured, needy local families.

Brendan Fay was recognized in a national contest sponsored by FireFly toothbrush, which is part of the company's ongoing Crusade Against Cavities initiative.

May 23, 2011
AloeSense promotes products with new website

Oral care company AloeSense has hired advertising agency Western Creative to design a new website to promote its AloeSense products, including toothpaste, dental floss, lip balm and extra-sensitive toothbrushes.

REDFORD, Mich. —­­ Oral care company AloeSense has hired advertising agency Western Creative to design a new website to promote its AloeSense products, including toothpaste, dental floss, lip balm and extra-sensitive toothbrushes.

February 2, 2011
Nature's Gate, Radius co-promote oral care products

In an effort to educate and encourage natural product users to take a more holistic approach to oral care regimens, Nature's Gate will partner with Radius toothbrushes during the month of February to offer discounts on both brands' products via each other's websites.

CHATSWORTH, Calif. — In an effort to educate and encourage natural product users to take a more holistic approach to oral care regimens, Nature's Gate will partner with Radius toothbrushes during the month of February to offer discounts on both brands' products via each other's websites.

January 12, 2011
Dr. Fresh's FireFly toothbrushes earn ADA seal

Dr. Fresh's FireFly children's toothbrush and its licensed counterparts have earned the American Dental Association Seal of Acceptance.

BUENA PARK, Calif. — Dr. Fresh's FireFly children's toothbrush and its licensed counterparts have earned the American Dental Association Seal of Acceptance.

The ADA Council on Scientific Affairs' acceptance of FireFly is based on its findings that the product is effective for removing plaque and helping to prevent and reduce gingivitis when used as directed.

December 7, 2010
Plackers gets musical for kids

Plackers, a maker of disposable dental flossers, has expanded its line of oral care products with Brush and Learn by Plackers Kids, a series of musical toothbrushes for children.

SAN DIEGO — Plackers, a maker of disposable dental flossers, has expanded its line of oral care products with Brush and Learn by Plackers Kids, a series of musical toothbrushes for children.

Utilizing original melodies and upbeat, catchy lyrics, each toothbrush plays an entertaining, educational song that is designed to encourage healthy dental care habits by making brushing fun. Parents can choose from four Brush and Learn toothbrushes with songs that help teach children their ABCs, 123s, farm animal sounds and proper teeth-brushing techniques.

August 22, 2010
Consumers reach for simple, value-added oral care

A glowing smile and fresh breath still are important to U.S. consumers, but there is...

August 19, 2010
Procter & Gamble launches tween oral care line

Procter & Gamble is targeting the tween market with the launch of its new Crest...

June 10, 2010
Reach by Design to debut this summer

Reach will launch a limited-edition collection of toothbrushes that have a touch of pizzazz....

March 14, 2010
Oral care gives retailers something to smile about

The economic turmoil has left retailers skittish and manufacturers cautious, but it also has opened...

March 2, 2010
Sunstar Americas brushes up oral care offerings

Sunstar Americas, the makers of GUM- and Butler-brand dental products, is launching several new oral...

February 28, 2010
P&G launches whitening collection

Procter & Gamble is going 3-D with its new Crest and Oral-B 3D White collection,...

March 16, 2008
Whitening still the star of oral care category

Today’s consumers are not only more interested in their appearance, they also want more convenience...

March 9, 2008
ToothTunes adds two new brush lines

ToothTunes from Tiger Electronics, which uses proprietary technology that encourages people of all ages to...

January 6, 2008
VIOlight introduces iZAP toothbrush sanitizer

VIOlight has extended its line of toothbrush sanitizing products with the introduction of the iZAP...

October 28, 2007
VIOlight introduces toothbrush sanitizer

VIOlight has expanded its oral care portfolio with the Dental Spa toothbrush sanitizer....

October 18, 2007
Ultreo files countersuit against P&G regarding electric toothbrush

Toothbrush maker Ultreo has filed a countersuit against Procter & Gamble alleging that P&G, which...

September 30, 2007
P&G sues Ultreo claiming false advertising

Procter & Gamble has filed a lawsuit against maker and distributor of “ultrasound toothbrushes” Ultreo...

September 27, 2007
P&G introduces power Oral-B toothbrush with wireless display

Procter & Gamble’s Oral-B toothbrush brand has announced the launch of its new Triumph with...