Content about Toothbrush

LOS ANGELES — Cenoire, a manufacturer of portable electronic accessories, has announced the availability of its new electronic toothbrush, the Eluo Ultra. The Eluo Ultra is a dual frequency sonic toothbrush discretely disguised in a mascara compact case.

Americans are seeking a brighter smile, and research and sales data suggest that they are increasingly turning to whitening toothpastes and even mouthwash to help whiten teeth.

According to research released from Mintel in August 2012, only 10% of those looking for brighter smiles took a seat in the dentist chair for a professional whitening service. What's interesting is that according to the findings, 41% of respondents said they had tried to whiten their teeth in the prior 12 months using toothpaste, while 17% had tried at-home mouthwash and 15% tried OTC whitening strips.

EWING, N.J. — Church & Dwight Co., the maker of Arm & Hammer, has announced that pop sensation One Direction is joining the Arm & Hammer Tooth Tunes branded products family.

Two new Arm & Hammer Tooth Tunes toothbrushes will be available, each featuring a single from One Direction:

BUENA PARK, Calif. — Dr. Fresh, a designer and marketer of oral care products, has acquired the Reach brand of manual toothbrushes from the Johnson & Johnson Healthcare Products Division of McNeil-PPC. 

The sale includes rights in the United States, its territories, the Caribbean and Canada. The acquisition does not include Reach-brand floss or other interdental products. Financial terms of the deal were not disclosed.

SECAUCUS, N.J. — Panasonic has introduced a toothbrush to its line of compact personal care products for women, the company said Friday.

Panasonic announced the introduction of the EW-DS90 series of battery-operated compact toothbrushes, adding it to its compact body shavers, facial hair trimmers and heated eyelash curlers.

The saturated oral care segment is benefiting — and is poised to continue to benefit — from toothpastes that promise to deliver value-added benefits.


Once again, those toothpastes that promise to offer such value-added benefits as relieving tooth sensitivity and whitening teeth experienced the greatest lift and, judging in part by the slew of new product launches, that trend will likely continue.


What’s the buzz in beauty? Walking the NACDS Marketplace show floor, there is definitely more of the same old same old, but DSN beauty expert Antoinette Alexander found several products she thinks will make the cut.

PALO ALTO, Calif. — World Centric, which creates compostable products made from plants, not petroleum, has launched a line of compostable toothpastes and travel cases.

CHICAGO — Hitting retail shelves for spring is the new line of Gum Star Wars-branded toothbrushes from Sunstar Americas, in partnership with Lucasfilm.

The new toothbrushes are designed to encourage children to learn how to perfect their brushing skills. According to a national survey, a majority of dentists said that children don't brush long enough (90%) or properly (76%). However, nearly all dentists (99%) agree that making brushing fun, and the type of toothbrush used, can help motivate children to brush their teeth and establish healthy dental habits.

NEW YORK — Colgate-Palmolive announced on Thursday that it experienced a boost in third-quarter sales and net income as its global market shares in toothpaste and manual toothbrushes both hit record highs year to date.

Worldwide net sales totaled $4.38 billion, up 11% compared with the year-ago period. Organic sales rose 5%.

CINCINNATI — In a four- to 12-week period, power brushes with oscillating-rotating technology, pioneered by Oral-B, reduce plaque and gingivitis more than power brushes that move laterally from side-to-side, known as sonic, according to the Cochrane Collaboration, an independent healthcare research group.

Innovation — and a bit of fun for the little ones — is the name of the game when it comes to manual and power toothbrushes as manufacturers look to grab consumers’ attention.

Sales of both manual and power toothbrushes are on the rise, albeit not as robust as other segments within the oral care category. According to SymphonyIRI Group, sales of manual toothbrushes rose 2.7% to $466.9 million at food, drug and mass (excluding Walmart) during the 52 weeks ended Aug. 7. During that same period, sales of power toothbrushes rose 2% to $216 million.