Content about Tooth

CINCINNATI — Oral-B announced today the newest addition to its line of Professional Series power toothbrushes: the Deep Sweep Triaction toothbrush.

SEATTLE — A new review of existing studies points toward a potential role for vitamin D in helping to prevent dental caries, or tooth decay. The review, published in the December issue of Nutrition Reviews, encompassed 24 controlled clinical trials, spanning the 1920s to the 1980s, on approximately 3,000 children in several countries. These trials showed that vitamin D was associated with an approximately 50% reduction in the incidence of tooth decay, the University of Washington announced Tuesday. 

FORT COLLINS, Colo. — Water Pik, a maker of personal care products that are sold in such channels as drug stores, mass merchandisers and specialty retailers, has announced the introduction of the new Waterpik Complete Care, which provides consumers with all of their brushing and flossing needs in one product.

The Waterpik Complete Care bundles the technology of the Waterpik Water Flosser with the Sensonic Professional Plus Toothbrush.

CHICAGO — Hitting retail shelves for spring is the new line of Gum Star Wars-branded toothbrushes from Sunstar Americas, in partnership with Lucasfilm.

The new toothbrushes are designed to encourage children to learn how to perfect their brushing skills. According to a national survey, a majority of dentists said that children don't brush long enough (90%) or properly (76%). However, nearly all dentists (99%) agree that making brushing fun, and the type of toothbrush used, can help motivate children to brush their teeth and establish healthy dental habits.

CINCINNATI — To raise awareness of kids’ oral health during the American Dental Association’s National Children’s Dental Health Month, Procter & Gamble’s Crest and Oral-B have partnered with Dr. Jennifer Salzer, a dentist, orthodontist and mom, to help parents and children brush up on healthy oral care habits.
 

KUTZTOWN, Pa. — This fall, Radius, a maker of specialty toothbrushes and complementary products, including toiletries’ travel cases and dental floss, is expanding its product portfolio with the new DOC multi-use suction toothbrush holder, which enables consumers to keep their toothbrush wherever they like, such as a shower wall, on the side of a bathroom mirror or upright next to the sink faucet.

Innovation — and a bit of fun for the little ones — is the name of the game when it comes to manual and power toothbrushes as manufacturers look to grab consumers’ attention.

Sales of both manual and power toothbrushes are on the rise, albeit not as robust as other segments within the oral care category. According to SymphonyIRI Group, sales of manual toothbrushes rose 2.7% to $466.9 million at food, drug and mass (excluding Walmart) during the 52 weeks ended Aug. 7. During that same period, sales of power toothbrushes rose 2% to $216 million.

NEW YORK — In an effort to bring faster relief to the millions of consumers who suffer from tooth sensitivity, Colgate-Palmolive has developed the new Colgate Sensitive Pro-Relief toothpaste.

CLEVELAND — Oasis Consumer Healthcare, a maker of oral health products, has announced the launch of Oasis Age Essential, which it is positioning as the first over-the-counter, clinical-strength formula designed to support the changing mouth conditions of adults ages 50 years and older.

CINCINNATI — HealthWarehouse.com and GC America on Wednesday announced a partnership to distribute MI Paste, a professional dental product that helps strengthen teeth and aids in keeping them cavity-resistant.

MI Paste and MI Paste Plus provide calcium and phosphate ions at the surfaces of the teeth. The active ingredient, Recaldent, is casein phosphopeptide-amorphous calcium phosphate (CPP-ACP). Using MI Paste twice daily helps promote enamel strengthening and diminish white spots, the companies stated.

CHATSWORTH, Calif. — In an effort to educate and encourage natural product users to take a more holistic approach to oral care regimens, Nature's Gate will partner with Radius toothbrushes during the month of February to offer discounts on both brands' products via each other's websites.

CHICAGO — Sunstar Americas, a maker of Gum and Butler brand products, is offering its Gum Soft-Picks in new 15- and 80-count packages.

Gum Soft-Picks have 76 soft, flexible rubber bristles that slide between teeth to remove food and gently massage gums. According to the company, Gum Soft-Picks are safe to use on dental implants, bridges, crowns and orthodontics.

To date, Gum Soft-Picks have been offered only in a package of 40, retailing for $3.49. Now Sunstar is offering a new 15-count package for $1.50 and an 80-count package for $5.99.