Content about Tom's of Maine

March 28, 2013
Tom's of Maine launches new plant-based toothbrush

Tom's of Maine, a maker of natural personal care products, has introduced its new Naturally Clean toothbrush.

KENNEBUNK, Maine — Tom's of Maine, a maker of natural personal care products, has introduced its new Naturally Clean toothbrush.

With a plant-based handle made from renewable castor oil plants instead of petroleum, the Naturally Clean toothbrush also has dye-free, multi-height bristles to clean between teeth and along the gum line.

March 8, 2013
Tom's of Maine creates 'Goodness Report' to increase communication with consumers

Tom's of Maine on Friday announced the launch of Goodness Report, a new way for consumers to learn more about the company's ingredients, packaging, waste, water, energy and community.

KENNEBUNK, Maine — Tom's of Maine on Friday announced the launch of Goodness Report, a new way for consumers to learn more about the company's ingredients, packaging, waste, water, energy and community.

September 18, 2012
Value-added toothpastes attract customers

The saturated oral care segment is benefiting — and is poised to continue to benefit — from toothpastes that promise to deliver value-added benefits.


The saturated oral care segment is benefiting — and is poised to continue to benefit — from toothpastes that promise to deliver value-added benefits.


Once again, those toothpastes that promise to offer such value-added benefits as relieving tooth sensitivity and whitening teeth experienced the greatest lift and, judging in part by the slew of new product launches, that trend will likely continue.


September 6, 2012
Tom's of Maine develops SLS-free, flouride-free whitening toothpaste

Tom's of Maine has introduced its new Botanically Bright whitening toothpaste, a sodium lauryl sulfate-free and fluoride-free toothpaste that promises to give your mouth a foamy, clean feeling while helping to naturally whiten your teeth.

KENNEBUNK, Maine —Tom's of Maine has introduced its new Botanically Bright whitening toothpaste, a sodium lauryl sulfate-free and fluoride-free toothpaste that promises to give your mouth a foamy, clean feeling while helping to naturally whiten your teeth.

August 29, 2012
Tom's of Maine teams up with TerraCycle for recycling initiative

Tom's of Maine, a maker of natural oral and personal care products, has partnered with TerraCycle, a recycling and upcycling company, to give a second life to product packaging with the launch of the Tom's of Maine Natural Care Brigade.

KENNEBUNK, Maine — Tom's of Maine, a maker of natural oral and personal care products, has partnered with TerraCycle, a recycling and upcycling company, to give a second life to product packaging with the launch of the Tom's of Maine Natural Care Brigade. 

July 31, 2012
Tom's of Maine brings back Propolis & Myrrh Gingermint baking soda toothpaste

Tom’s of Maine, a maker of natural personal care products, has announced the return of its Propolis & Myrrh Gingermint baking soda toothpaste.

KENNEBUNK, Maine — Tom’s of Maine, a maker of natural personal care products, has announced the return of its Propolis & Myrrh Gingermint baking soda toothpaste.

April 13, 2012
Tom's of Maine introduces its first men's deodorant line

Tom's of Maine is introducing, for the first time, a new line of men's deodorants.

KENNEBUNK, Maine — Tom's of Maine is introducing, for the first time, a new line of men's deodorants.

February 9, 2012
Tom's of Maine supports smiles in need, encourages nonprofit clinics to apply for grants

Tom's of Maine, a maker of natural personal care products, is directing its Dental Health for All program to help families in states with the highest percentage of their population living under the poverty level and is inviting nonprofit clinics serving those four states and Washington, D.C., to apply for a portion of $100,000 in funding.

KENNEBUNK, Maine — Tom's of Maine, a maker of natural personal care products, is directing its Dental Health for All program to help families in states with the highest percentage of their population living under the poverty level and is inviting nonprofit clinics serving those four states and Washington, D.C., to apply for a portion of $100,000 in funding.

February 2, 2012
Tom's of Maine develops new Naturally Dry antiperspirant line

Tom's of Maine, a maker of natural personal care products, has introduced its new Naturally Dry antiperspirant line, which is positioned as the first antiperspirant stick made entirely with sustainably sourced ingredients derived from plant and mineral sources, and without artificial fragrances, preservatives and silicones.

KENNEBUNK, Maine — Tom's of Maine, a maker of natural personal care products, has introduced its new Naturally Dry antiperspirant line, which is positioned as the first antiperspirant stick made entirely with sustainably sourced ingredients derived from plant and mineral sources, and without artificial fragrances, preservatives and silicones.

June 2, 2011
Tom's of Maine Simply White toothpaste earns ADA's Seal of Acceptance

Tom's of Maine has announced the launch of its new natural Simply White fluoride toothpaste, which contains no bleaching agents or artificial flavors.

KENNEBUNK, Maine — Tom's of Maine has announced the launch of its new natural Simply White fluoride toothpaste, which contains no bleaching agents or artificial flavors.

Simply White has earned the American Dental Association Seal of Acceptance, a first for any natural whitening toothpaste, according to the manufacturer.

Simply White toothpaste combines three naturally sourced silicas that combine to remove surface stains. Simply White, like all Tom's of Maine products, has no artificial preservatives, animal ingredients or animal testing.

May 5, 2011
Tom's of Maine introduces Simply White, kicks off partnership with Sheryl Crow

Tom's of Maine, a maker of natural personal care products, has announced the launch of its new natural whitening toothpaste Simply White, and a partnership with Sheryl Crow's "100 Miles From Memphis" concert that kicks off on May 7.

KENNEBUNK, Maine — Tom's of Maine, a maker of natural personal care products, has announced the launch of its new natural whitening toothpaste Simply White, and a partnership with Sheryl Crow's "100 Miles From Memphis" concert that kicks off on May 7.

The project involves greening the concert tour, beautification events in key markets, a live chat with Crow on May 19 and an exclusive free song download via the Tom's of Maine Facebook page, while supplies last.

March 18, 2011
Tom's of Maine announces 2011 Dental Health for All program winners

Tom's of Maine, a maker of natural oral and personal care products, has announced the five winning mobile dental clinics of its 2011 Dental Health for All program.

KENNEBUNK, Maine — Tom's of Maine, a maker of natural oral and personal care products, has announced the five winning mobile dental clinics of its 2011 Dental Health for All program.

The nonprofit clinics, determined by public vote, will split $100,000 to grow and support mobile programs that offer easy-to-access dental care in local communities. This year's program solely focused on expanding dental clinics in the field so they can bring "goodness on the go" to those unable to afford an exam or coverage.

December 20, 2010
Tom's of Maine kicks off annual Dental Health For All program

Natural personal care brand Tom's of Maine is encouraging mobile dental clinics nationwide to apply for $20,000 in program funding as part of the manufacturer's annual Dental Health For All program.

KENNEBUNK, Maine — Natural personal care brand Tom's of Maine is encouraging mobile dental clinics nationwide to apply for $20,000 in program funding as part of the manufacturer's annual Dental Health For All program.

The Dental Health for All program was created to award dental clinics that make a difference in their communities by ensuring underserved communities have access to quality oral health care.

August 24, 2010
Tom's of Maine to air free online chat series in conjunction with new toothpaste, mouthwash line

To celebrate the launch of its new Wicked Fresh! toothpaste and mouthwash line, Tom's of...

June 1, 2010
Colgate-Palmolive partners with HDA to encourage good oral health

Colgate-Palmolive has teamed up with the Hispanic Dental Association to celebrate the launch of Colgate's...