Content about Todd Hale

February 28, 2014

Companies are missing the mark when it comes to engaging and catering to the needs of the aging consumer. That’s according to a new study by Nielsen.

NEW YORK — Companies are missing the mark when it comes to engaging and catering to the needs of the aging consumer. That’s according to a new study by Nielsen.

September 10, 2013

Following a presentation from Nielsen's SVP consumer and shopper insights Todd Hale on Monday, Nielsen hosted a panel of six executives — three retailers, two suppliers and Stuart Taylor of Nielsen — to discuss a new hierarchy Nielsen has applied to general merchandise items to bring clarity to a number of front-end categories.

PHOENIX — Following a presentation from Nielsen's SVP consumer and shopper insights Todd Hale on Monday, Nielsen hosted a panel of six executives — three retailers, two suppliers and Stuart Taylor of Nielsen — to discuss a new hierarchy Nielsen has applied to general merchandise items to bring clarity to a number of front-end categories. 

November 5, 2012

Nielsen’s SVP consumer and shopper insights Todd Hale points to Kroger’s loyalty card as one of the best examples of consumer data aggregation.

Nielsen’s SVP consumer and shopper insights Todd Hale points to Kroger’s loyalty card as one of the best examples of consumer data aggregation. “Not only do you save money when you use their loyalty card, but you [also] save money no matter where you shop,” he said of Kroger’s 1-2-3 Rewards Visa Card, which is linked to its loyalty program.

That catapults actionable shopper data to an entirely new level — Kroger knows what its best customers are buying from other retailers.

July 30, 2012

Incorporated into the new store formats currently being rolled out by both Walgreens and Rite Aid is a new store associate position with the primary function of proactively engaging customers in the OTC aisle. Walgreens calls them Health Guides; Rite Aid calls them Wellness Ambassadors.

Incorporated into the new store formats currently being rolled out by both Walgreens and Rite Aid is a new store associate position with the primary function of proactively engaging customers in the OTC aisle. Walgreens calls them Health Guides; Rite Aid calls them Wellness Ambassadors.

July 26, 2012

Volume sales for U.S. consumer packaged goods have fallen since last year due to higher prices, less promotional support and soaring temperatures, according to Nielsen SVP consumer and shopper insights Todd Hale.

NEW YORK — Volume sales for U.S. consumer packaged goods have fallen since last year due to higher prices, less promotional support and soaring temperatures, according to Nielsen SVP consumer and shopper insights Todd Hale.

December 5, 2011



It was the best of times. It was the worst of times. It’s that kind of Dickensian double-speak that personifies the tone of the holiday forecasts this year — forecasts that have really been all over the board.



It was the best of times. It was the worst of times. It’s that kind of Dickensian double-speak that personifies the tone of the holiday forecasts this year — forecasts that have really been all over the board.

June 26, 2011

Permanently changing consumer perception of what can and cannot be found in any particular channel can be done, and convenience and gas retailer Sheetz is proof of it.

BOSTON — Permanently changing consumer perception of what can and cannot be found in any particular channel can be done, and convenience and gas retailer Sheetz is proof of it.

Where once only dollar-bag chips and hours-old rotisserie “dogs” served as hot lunch options at convenience stores, Sheetz established its touchscreen ordering systems that allow consumers to choose from a wide variety of customized lunch items.

May 19, 2011

Consumers today are a lot less skittish about rising gas prices than they were in 2008, Nielsen reported.

CHICAGO — Consumers today are a lot less skittish about rising gas prices than they were in 2008, Nielsen reported.

“Unlike 2008, when the average price for regular gas jumped above $4 a gallon, today’s improving job market and strengthening economy are helping consumers cope better than during this recent economic downturn,” wrote Todd Hale, SVP consumer and shopper insights for Nielsen, in a report released Thursday.

April 25, 2011

Call it “the attack of the coupon-crazed shelf sweepers.” It’s the most aggressive form of bargain hunting by consumers willing to spend hours searching out coupon deals, to stock up with enough product to last their families for a year and to turn their homes into veritable warehouses.


Call it “the attack of the coupon-crazed shelf sweepers.” It’s the most aggressive form of bargain hunting by consumers willing to spend hours searching out coupon deals, to stock up with enough product to last their families for a year and to turn their homes into veritable warehouses.


April 25, 2011

NEW YORK — Within the next three months, a gallon of gas is expected to exceed $4.11, which previously marked the highest historical U.S. retail price set in July 2008. Prior to that, the highest that gas prices had ever been was $3.46 in March 1981. 


October 24, 2010

There is little question that the ongoing recession has reshaped consumer-purchasing habits, particularly, as it...

May 6, 2010

Customers seeking a good deal in a weak economy are looking no further than private-label...