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April 4, 2013

In an exclusive sit down with Adweek, Amy Spiridakis, director of marketing for Diet Pepsi, spoke about recent rebranding efforts from the beverage maker, a new limited-edition can design for Diet Pepsi and an exclusive partnership with Target coming up in May.

NEW YORK — In an exclusive sit down with Adweek, Amy Spiridakis, director of marketing for Diet Pepsi, spoke about recent rebranding efforts from the beverage maker, a new limited-edition can design for Diet Pepsi and an exclusive partnership with Target coming up in May.

March 22, 2013

Pepsi is bringing to market the first redesign of its 20-oz. bottles in 17 years, according to published reports.

PURCHASE, N.Y. — Pepsi is bringing to market the first redesign of its 20-oz. bottles in 17 years, according to published reports.

June 14, 2011

PepsiCo said that it is ready to test market a new reduced-sugar cola.

PURCHASE, N.Y. — PepsiCo said that it is ready to test market a new reduced-sugar cola.

The company said that its latest innovation, Pepsi Next, would be available in the Iowa and Wisconsin markets. The beverage offers consumers the taste of a full-calorie cola while touting less sugar, Pepsi said at the Beverage Digest Wall Street Smarts conference on Monday.

April 4, 2011

Pepsi is gearing up to launch a low-calorie soft drink, according to published reports.

PURCHASE, N.Y. — Pepsi is gearing up to launch a low-calorie soft drink, according to published reports.

The beverage maker will debut Pepsi Next, which will tout 60 calories per 12-oz. can, Beverage Digest reported last week. The beverage could be the company's way of meeting diet soda drinkers half way.

Pepsi's portfolio of beverages includes its namesake, Pepsi Max, Pepsi Natural, Pepsi One, Pepsi Throwback and Pepsi Wild Cherry, as well as diet and caffeine-free varieties.