Content about Times Square

October 19, 2012
Nivea announces launch of New Year's Eve kiss contest

Beiersdorf's Nivea is gearing up for New Year's Eve with the Kiss of the Year Contest— a contest via Facebook where fans can share their love story for an opportunity to experience that memorable New Year's Eve kiss in front of millions on the Nivea Kiss Stage in the heart of Times Square.

WILTON, Conn. — Beiersdorf's Nivea is gearing up for New Year's Eve with the Kiss of the Year Contest — a contest via Facebook where fans can share their love story for an opportunity to experience that memorable New Year's Eve kiss in front of millions on the Nivea Kiss Stage in the heart of Times Square.

October 3, 2012
Estée Lauder develops new beauty brand for Asian skin

Estée Lauder has developed through IdeaBank — a division of the BeautyBank organization within Estée Lauder — a new beauty brand to meet the unique needs of Asian skin.

NEW YORK — Estée Lauder has developed through IdeaBank — a division of the BeautyBank organization within Estée Lauder — a new beauty brand to meet the unique needs of Asian skin.

The new Osiao brand will debut exclusively in Hong Kong with Lane Crawford at the Canton Road and Times Square locations, starting in mid-October. Simultaneously, the brand will launch with Cathay Pacific Airways, in which a tailored selection of products will be offered on their Hong Kong flights.

September 25, 2012
Changing the game of drug store merchandising

"You’ve got to skate to where the puck is going, not to where it’s been.” 
That’s how Bryan Pugh, who is Walgreens’ VP and chief merchandising officer, described how the merchandising department functions at Walgreens.

"You’ve got to skate to where the puck is going, not to where it’s been.” 


That’s how Bryan Pugh, who is Walgreens’ VP and chief merchandising officer, described how the merchandising department functions at Walgreens. It’s a fast-moving game. It’s got to be fluid. And if you lose focus for even one second, you stand the chance of being railroaded into the boards and becoming less of a force in the game. 


September 25, 2012
NYC teaches content relevance one store at a time

In a way, Walgreens has always been woven into the fabric of New York City culture — its Times Square location served as the backdrop for Life magazine’s iconic V-J Day photo in 1945.

In a way, Walgreens has always been woven into the fabric of New York City culture — its Times Square location served as the backdrop for Life magazine’s iconic V-J Day photo in 1945. And while Walgreens hit snooze on The City That Never Sleeps for decades, nearly exiting the market in the 1970s, between its grand return to One Times Square in 2008 and its subsequent acquisition of New York’s top regional chain Duane Reade in 2010, it’s almost like it never really left at all.


April 25, 2011
WAG takes steps toward prevention

The Walk with Walgreens fitness program is an example of how a pharmacy retailer can go beyond dispensing to battle chronic disease in America and raise awareness around wellness and prevention.


April 6, 2011
Walk with Walgreens kicks off in New York's Times Square

Walgreens on Wednesday morning launched a national health initiative, Walk with Walgreens, at its flagship store in Times Square.

NEW YORK — Walgreens on Wednesday morning launched a national health initiative, Walk with Walgreens, here at its flagship store in Times Square.

The new initiative was created to lead to the prevention and early detection of leading diseases, including cancer, heart disease and diabetes, the pharmacy operator stated.

March 24, 2011
Walgreens embraces Earth Day

In celebration of Earth Day this weekend, Walgreens will turn off select interior lights and lighted exterior signage at 1,415 stores across the country for one hour on Saturday.

DEERFIELD, Ill. — In celebration of Earth Day this weekend, Walgreens will turn off select interior lights and lighted exterior signage at 1,415 stores across the country for one hour on Saturday.

In New York, the Walgreens billboard in Times Square also will go dark, the drug store chain said.

March 23, 2011
EIF Revlon Run/Walk event to be held next month

The 14th annual EIF Revlon Run/Walk for Women in New York is just around the corner, and once again Nate Berkus, host of "The Nate Berkus Show"; Jimmy Fallon, host of "Late Night with Jimmy Fallon"; and Dr. Oz, host of "The Dr. Oz Show," will host the April 30 event, according to beauty company Revlon, the Entertainment Industry Foundation and Lilly Tartikoff, co-founder of the event and co-founder of the Revlon/UCLA Women's Cancer Research program.

LOS ANGELES — The 14th annual EIF Revlon Run/Walk for Women in New York is just around the corner, and once again Nate Berkus, host of "The Nate Berkus Show"; Jimmy Fallon, host of "Late Night with Jimmy Fallon"; and Dr. Oz, host of "The Dr. Oz Show," will host the April 30 event, according to beauty company Revlon, the Entertainment Industry Foundation and Lilly Tartikoff, co-founder of the event and co-founder of the Revlon/UCLA Women's Cancer Research program.

Four-time Grammy nominee Keyshia Cole will present a special performance.

December 29, 2010
Report: New Target ads take aim at broader group of new parents

Target is unveiling a new ad campaign in 2011, according to a published report. The new ads are meant to speak to a broader group of parents. The company also is reaching out to new parents through a new Facebook-based initiative called the "Big Baby Billboard."

NEW YORK — Target will kick off a new ad campaign in 2011 that makes a tongue-in-cheek, if not frank and honest, appeal to new parents, according to a report by AdAge.

“I just had a 20-minute conversation with a stranger about nipples,” reads one of the print ads, which the article noted are “meant to illustrate the chaos, humor and absurdness that are hallmarks of parenting.”

December 17, 2010
Nivea kisses 2010 goodbye with campaign

Beiersdorf's Nivea beauty brand has enlisted the help of couple and TV personalities Bill and Giuliana Rancic, who will host New Year's Eve atop the Nivea Kiss platform in the heart of Times Square.

NEW YORK — Beiersdorf's Nivea beauty brand has enlisted the help of couple and TV personalities Bill and Giuliana Rancic, who will host New Year's Eve atop the Nivea Kiss platform in the heart of Times Square.

In addition, the couple helped Nivea launch the "Kiss the One You Love Contest" on Facebook, a viral campaign that aims to bring together couples that may otherwise be kept apart this holiday season to share their love stories for a chance to join the celebrity couple as they host Nivea's third annual New Year's Eve celebration.

December 10, 2010
Duracell brings Smart Power Lab to NYC

Duracell brought to New York its mobile Smart Power Lab tour, which gives New Yorkers and tourists the opportunity to recharge their mobile electronic devices and participate in powering the New Year's Eve numerals.

BETHEL, Conn. — Duracell brought to New York its mobile Smart Power Lab tour, which gives New Yorkers and tourists the opportunity to recharge their mobile electronic devices and participate in powering the New Year's Eve numerals.

December 3, 2010
Walgreens puts its money where its mouth is with World AIDS Day campaign

Pharmacy advocates are using every tool they can to spread the message that pharmacists bring a lot more than prescription services to the healthcare table. So how about a 341-ft. digital billboard looming above Times Square?

WHAT IT MEANS AND WHY IT'S IMPORTANT — Pharmacy advocates are using every tool they can to spread the message that pharmacists bring a lot more than prescription services to the healthcare table. So how about a 341-ft. digital billboard looming above Times Square?

November 30, 2010
Walgreens launches high-impact push in support of World AIDS Day campaign

Walgreens is making a high-impact health statement to mark World AIDS Day that will be hard to ignore.

DEERFIELD, Ill. — Walgreens is making a high-impact health statement to mark World AIDS Day that will be hard to ignore.

September 15, 2010
AAFES tells its story on video

In celebration of this month’s grand opening at Tinker Air Force Base in Oklahoma City,...

February 26, 2009
L'Oreal closes U.S. retail stores

As first reported Wednesday, Feb. 25 by DrugStoreNews.com, L'Oreal Paris' sudden and unexpected decision to...

As first reported Wednesday, Feb. 25 by DrugStoreNews.com, L'Oreal Paris' sudden and unexpected decision to close its two U.S. retail stores effective Saturday is important, as it not only serves as a reflection of the current times but also means that retailers will likely see greater in-store innovation as L'Oreal further leverages what it learned from these "Living Labs" to enhance the in-store shopping experience at mass.

 

November 20, 2008
Walgreens Times Square flagship features chic new beauty dept.

The new flagship Walgreens store in the heart of bustling Times Square is an impressive...

NEW YORK — The new flagship Walgreens store in the heart of bustling Times Square is an impressive location with an exterior wrapped in massive digital signage and an interior that displays the latest in innovative merchandising at mass retail—and the beauty department is no exception.