Content about Tightrope

April 20, 2012

With today’s still-recovering economy, retailers and manufacturers are walking a marketing tightrope, carrying a balancing pole with shelf pricing and promotions on one end and gross profit margin on the other. DSN caught up with Glen Davis, president and CEO of the Competitive Promotion Report, to get some perspective on how that’s being done.

AUDIO Q&A: DSN caught up with Glen Davis, president and CEO of the Competitive Promotion Report. With today’s still-recovering economy, retailers and manufacturers are walking a marketing tightrope, carrying a balancing pole with shelf pricing and promotions on one end and gross profit margin on the other. Davis gives some perspective on how that’s being done.