Content about Tiffany McLaud

October 1, 2012
Reckitt Benckiser taps Pfizer Consumer vet to lead U.S. consumer marketing

Reckitt Benckiser recently named Tiffany McLaud to the position of consumer healthcare marketing director.

PARSIPPANY, N.J. — Reckitt Benckiser recently named Tiffany McLaud to the position of consumer healthcare marketing director. McLaud joins RB from Pfizer Consumer Healthcare where she held a number of senior positions, most recently as senior director of U.S. dietary supplements.

As RB's healthcare marketing director, McLaud will oversee the company's healthcare portfolio, including Mucinex, Delsym and Cepacol.

October 19, 2011
Pfizer push may spur growth

Pfizer recently launched a line of single-ingredient supplements under a new ProNutrients brand that includes Omega-3, Probiotic and Fruit & Veggie.

Pfizer recently launched a line of single-ingredient supplements under a new ProNutrients brand that includes Omega-3, Probiotic and Fruit & Veggie. Considering that fish oils and probiotic supplements are already up 8% and 34.3%, respectively, according to SPINSscan Conventional, powered by Nielsen, for the 12 weeks ended Sept. 3 across food, drug and mass (excluding Walmart), a marketing push from one of the larger multivitamin suppliers may spur additional growth.


November 30, 2010
Caltrate Soft Chews hit retail

On the same day that the Institute of Medicine increased the daily recommended intake of vitamin D to maintain bone health, Pfizer Consumer Healthcare Tuesday announced the launch of Caltrate Soft Chews, which incorporate the higher daily recommended vitamin D goals.

MADISON, N.J. — On the same day that the Institute of Medicine increased the daily recommended intake of vitamin D to maintain bone health, Pfizer Consumer Healthcare Tuesday announced the launch of Caltrate Soft Chews, which incorporate the higher daily recommended vitamin D goals.