Content about Tide

April 1, 2014

Procter & Gamble is introducing new Tide Oxi Multi-Purpose Stain Remover. The cleaner will hit shelves just in time for spring cleaning and will give consumers the ability to clean both in and out of the laundry room, the company said.

CINCINNATI — Procter & Gamble is introducing new Tide Oxi Multi-Purpose Stain Remover. The cleaner will hit shelves just in time for the annual spring cleaning tradition and will give consumers the ability to clean both in and out of the laundry room, the company said.

Tide Oxi can be used to clean everything from carpet and upholstery to bathtubs and patio furniture. Consumers also can use it as an additive to laundry detergent as an added stain fighter.   

December 6, 2013

Tide Pods, a line of laundry detergent capsules from Proctor & Gamble, has announced a new partnership with acclaimed clothing designer and Council of Fashion Designers of America member Tracy Reese.

CINCINNATI — Tide Pods, a line of laundry detergent capsules from Proctor & Gamble, has announced a new partnership with acclaimed clothing designer and Council of Fashion Designers of America member Tracy Reese.

October 10, 2013

The launch of Procter and Gamble’s ZzzQuil helped to lift sales in the sleep category — both in terms of dollar sales and physical placement.

CINCINNATI — The launch of Procter and Gamble’s ZzzQuil helped to lift sales in the sleep category — both in terms of dollar sales and physical placement. Before ZzzQuil, sleep was typically merchandised near the floor adjacent to internal analgesics. But with ZzzQuil, the entire category was lifted to top-shelf billing. ZzzQuil liquid was up 961.5% to $75 million and ZzzQuil tablets were up 722.1% to $52 million.

May 29, 2013

Arm & Hammer announced a new ultra-concentrated Ultra Power 4X laundry detergent, which the company states has powerful stain-fighters and two scoops of baking soda to make clothes cleaner and fresher.

EWING, N.J. — Arm & Hammer announced today a new ultra-concentrated Ultra Power 4X laundry detergent, which the company states has powerful stain-fighters and two scoops of baking soda to make clothes cleaner and fresher.

Ultra Power 4X comes packaged in a convenient, smaller and less bulky bottle that is easy to measure and store.

April 10, 2013

OxiClean, a trademark of Church and Dwight, has launched a new 2-in-1 laundry booster designed to clean tough stains and help protect the intensity of colors.

EWING, N.J. — OxiClean, a trademark of Church and Dwight, has launched a new 2-in-1 laundry booster designed to clean tough stains and help protect the intensity of colors.

March 21, 2013

Wisk, a Sun Products brand, launched today a new detergent to its cleaning lineup: Wisk Deep Clean PowerBlasts.

WILTON, Conn. — Wisk, a Sun Products brand, launched today a new detergent to its cleaning lineup: Wisk Deep Clean PowerBlasts.

February 27, 2013

Sun Products, makers of such laundry brands as Wisk and Snuggle, has launched a new All detergent: All Fresh and Sensitive.

WILTON, Conn. — Sun Products, makers of such laundry brands as Wisk and Snuggle, has launched a new All detergent: All Fresh and Sensitive.

February 26, 2013

Nearly two-thirds of Hispanic consumers have discarded garments ruined by bleach or home remedies up to five times per year, according to a new survey by Procter & Gamble's Tide division.

CINCINNATI — Nearly two-thirds of Hispanic consumers have discarded garments ruined by bleach or home remedies up to five times per year, according to a new survey by Procter & Gamble's Tide division.

October 24, 2012

Tide has introduced Tide plus Febreze Freshness Sport, a new detergent designed to remove tough stains and odors from sports apparel.

TORONTO – Tide has introduced Tide plus Febreze Freshness Sport, a new detergent designed to remove tough stains and odors from sports apparel.

"In a recent survey commissioned by Tide, two-thirds of Canadians surveyed said sweat stains and smell were the most difficult challenges they faces when cleaning their active wear — even over hard-to-remove stains like grass," said Gord Meyer, marketing director for P&G Canada.

August 6, 2012

Tide is relaunching its Tide plus bleach alternative detergent with a new name.

CINCINNATI — Tide is relaunching its Tide plus bleach alternative detergent with a new name.

Tide Vivid White + Bright is designed to communicate the product benefit of keeping white clothing vivid and bright, wash after wash, the brand said. Tide also is releasing Tide Vivid White + Bright Boost, which is designed to give laundry an extra boost for the peskiest of stains.

July 16, 2012

Laundry detergent manufacturers are betting that consumers will pay more for products that offer increased convenience and better performance. A number of new products that have entered the market recently have brought innovation and excitement to a flat category that hasn’t seen much change in three decades.


Laundry detergent manufacturers are betting that consumers will pay more for products that offer increased convenience and better performance. A number of new products that have entered the market recently have brought innovation and excitement to a flat category that hasn’t seen much change in three decades.


March 26, 2012

Procter & Gamble has brought innovation to the laundry detergent category with Tide Pods, a three-chamber unit 
liquid-dose detergent that cleans, fights stains and brightens all in one premeasured product.

CINCINNATI — Procter & Gamble has brought innovation to the laundry detergent category with Tide Pods, a three-chamber unit 
liquid-dose detergent that cleans, fights stains and brightens all in one premeasured product. Tide Pods, the first product of its kind on the market, contain three chambers that separate the components so they remain stable and potent until the moment they mix in the wash. The 3-in-1 product reduces steps, making laundry simpler and less time-consuming.

March 15, 2012

Procter & Gamble is supporting the recent launch of Tide Pods, the brand's three-chamber unit dose laundry detergent, by tapping singer and actor Jencarlos Canela to show Hispanic consumers how the product is unlike any other laundry product on the market.

CINCINNATI — Procter & Gamble is supporting the recent launch of Tide Pods, the brand's three-chamber unit dose laundry detergent, by tapping singer and actor Jencarlos Canela to show Hispanic consumers how the product is unlike any other laundry product on the market.

Tide said Canela will surprise people at laundromats in Miami and Los Angeles to show them how the laundry process can be consistent since measuring dosage is not necessary, the company said. Consumers will have the opportunity to meet Canela on April 3 at a laundromat in Los Angeles.

February 23, 2012

Procter & Gamble this week launched Tide Pods, a three-chamber liquid unit dose detergent.

CINCINNATI — Procter & Gamble this week launched Tide Pods, a three-chamber liquid unit dose detergent.

Drawing inspiration from innovation in such areas as industrial design and technology, Tide Pods were designed to bring laundry in line with other innovations that have enhanced consumers’ daily lives, P&G said.

May 25, 2011

Procter & Gamble's Tide brand is bringing its mobile laundry program to Missouri to provide free laundry services to victims of the recent tornadoes in the area.

CINCINNATI — Procter & Gamble's Tide brand is bringing its mobile laundry program to Missouri to provide free laundry services to victims of the recent tornadoes in the area.

Tide's Loads of Hope will arrive in Joplin, Mo., on Thursday and is encouraging residents and workers to drop off their laundry to be washed, dried and folded, free of charge.

May 17, 2011

Procter & Gamble is taking its packaging for three of its laundry products to the past.

CINCINNATI — Procter & Gamble is taking its packaging for three of its laundry products to the past.

The company said that its Bounce, Downy and Tide brands will sport a retro look for a limited time, giving a nod to P&G's past advertising for the products.

Tide, Bounce and Downy vintage packages will be available at Target from May 22 through June 10. What's more, P&G will feature $1-off coupons for Tide and Bounce and 75-cent coupons for Downy in Sunday newspapers nationwide on May 29.

February 28, 2011

Procter & Gamble is letting Target customers know that great things come in small packages as it launches new Tide and Gain compacted powder laundry detergents.

CINCINNATI — Procter & Gamble is letting Target customers know that great things come in small packages as it launches new Tide and Gain compacted powder laundry detergents.

The compacted Tide and Gain detergents, which offer the same number of loads in a smaller box, could save up to 22 million lbs. of total packaging in the United States and Canada each year, P&G said. The company said that in addition to the Tide and Gain launch at Target, P&G also will introduce compacted formulas for Cheer, Dreft and Ivory Snow.

January 12, 2011

Tide announced that its mobile laundry program has developed a partnership with the American Red Cross to further expand its disaster relief efforts.

CINCINNATI — Tide announced that its mobile laundry program has developed a partnership with the American Red Cross to further expand its disaster relief efforts.

Each year, Tide Loads of Hope will donate funds to support Red Cross global disaster relief efforts to assist in places where Tide Loads of Hope might not otherwise be able to help, Tide said. In the event of a disaster within the United States, the Red Cross will offer the Tide Loads of Hope team its on-the-ground, expert counsel to help the team provide the most effective relief response.

September 27, 2010

Tide is enhancing its professional laundry line with new innovations....

CINCINNATI Tide is enhancing its professional laundry line with new innovations.

Procter & Gamble, the company behind the Tide brand, said that its Tide 2x Professional liquid is the first of its kind, providing a phosphate-free, near neutral pH professional detergent. Additionally, P&G's Professional unit also announced the launch of new Tide Professional Whiteness Enhancer, a nonbleach rinse aid designed to enable whiteness rejuvenation, whiteness longevity and fabric strength, and help provide noticeably whiter linens in a single cycle.

September 6, 2010

Shortly after announcing the expansion of its Future Friendly initiative, Procter & Gamble said that...

CINCINNATI Shortly after announcing the expansion of its Future Friendly initiative, Procter & Gamble said that it is compacting its entire U.S. and Canadian portfolio of powder laundry detergents beginning in February 2011.

The new compacted detergents provide consumers with the same number of loads in a detergent carton that is smaller, resulting in a convenient product that is easy to handle and store. The compacted formulas and smaller cartons also allow for increased efficiency, including reduced fuel consumption and a reduction in packaging.

August 3, 2010

Tide named five-time Grammy Award winner Faith Hill as the new ambassador for its Tide...

July 18, 2010

Procter & Gamble's Tide detergent brand has developed a multifaceted marketing partnership with 20th Century...

June 23, 2010

Nearly one year after it debuted in test markets, it seems that Procter & Gamble...

June 6, 2010

Detergents are increasingly going green. More liquid dish and laundry detergents are making their way...

February 9, 2010

Stains and odors are no match for tennis superstar Venus Williams, who has teamed up...