Content about Thomas Lipton

January 10, 2013

Unilever-owned tea company Lipton is looking to breathe new life into a brand more than 130 years old.

ENGLEWOOD CLIFFS, N.J. — Unilever-owned tea company Lipton is looking to breathe new life into a brand more than 130 years old.

Lipton announced Thursday its "Uplift Your Day" campaign surrounding its flagship black tea brand, introduced by Sir Thomas Lipton in 1879. The campaign will include television, digital, in-store, social networking and public relations, as well as a worldwide contest on Instagram.