Content about The Swanson Group

July 18, 2012

As part of the Executive Viewpoint Series, DSN talked to Dan Mack — DSN expert blogger, EVP strategic sales at The Swanson Group and managing director of Mack Elevation Forum — discusses his unique perspective on what suppliers should focus on when engaging with retailers and what "blind spots" they should be wary of.

AUDIO Q&A: As part of the Executive Viewpoint Series, DSN talked to Dan Mack — DSN expert blogger, EVP strategic sales at The Swanson Group and managing director of Mack Elevation Forum — who discussed his unique perspective on what suppliers should focus on when engaging with retailers, and what "blind spots" they should be wary of.

May 9, 2013

Success in the mass market can be an uphill battle for some niche brands as retailers trim selection, bolster private-label offerings and pass on smaller brands they perceive as higher risk. However, retailers also are increasingly looking to distinguish themselves from the competition, whether it is through exclusive offerings, customization or in-store services.

Success in the mass market can be an uphill battle for some niche brands as retailers trim selection, bolster private-label offerings and pass on smaller brands they perceive as higher risk. However, retailers also are increasingly looking to distinguish themselves from the competition, whether it is through exclusive offerings, customization or in-store services. This has given rise to the importance of business development organizations, master brokers, regional brokers, and sales and marketing consultants in helping niche brands navigate the path to retail.

October 24, 2012

“When you create something for [our various retail concepts], you are creating a new experience and environment that makes us different than our competitive set. Exclusivity of the experience is a large differentiator.” That was a key message that keynote retail speaker Shannon Curtin, Walgreens divisional VP and GMM for beauty, personal care and seasonal, had for attendees of the latest Mack Elevation Forum.

WHEELING, Ill. — “When you create something for [our various retail concepts], you are creating a new experience and environment that makes us different than our competitive set. Exclusivity of the experience is a large differentiator.” That was a key message that keynote retail speaker Shannon Curtin, Walgreens divisional VP and GMM for beauty, personal care and seasonal, had for attendees of the latest Mack Elevation Forum.

June 21, 2012

How is it that some companies seem to thrive in an environment of uncertainty — even chaos — while most others fail?

How is it that some companies seem to thrive in an environment of uncertainty — even chaos — while most others fail? Understanding how the winners are able to embrace the paradox of control and the uncontrollable, and how two leading retail organizations are doing it every day across thousands of stores, was the key focus of the most recent Mack Elevation Forum meeting, held April 20 in Palm Beach, Fla.


November 14, 2011

Ideas are just as important to a winning company’s overall success as the products and services it sells. So, what’s your company doing to create a culture where the ideas that create your products and services are as important as the products themselves?

NEW YORK — Ideas are just as important to a winning company’s overall success as the products and services it sells. So, what’s your company doing to create a culture where the ideas that create your products and services are as important as the products themselves? That’s the question Dan Mack — EVP strategic business development for The Swanson Group and founder of the Mack Elevation Forum — puts to DrugStoreNews.com users in a hot, new content feature that debuted this week on DrugStoreNews.com.

November 4, 2011

This month The Drug Store News Group introduced “From the Blogs,” a hot, new content feature on DrugStoreNews.com. Meant to provide an interactive forum for DrugStoreNews.com users, DSN From the Blogs will be anchored by expert blogs written by leading opinion leaders.


This month The Drug Store News Group introduced “From the Blogs,” a hot, new content feature on DrugStoreNews.com. Meant to provide an interactive forum for DrugStoreNews.com users, DSN From the Blogs will be anchored by expert blogs written by leading opinion leaders.


July 25, 2011

With an eye toward achieving better alignment between their companies and the nation’s leading retailers, executives from more than 20 noncompeting vendor companies gathered in June in Boston — after several days of selling at NACDS Marketplace — for the most recent meeting of the Mack Elevation Forum.


BOSTON — With an eye toward achieving better alignment between their companies and the nation’s leading retailers, executives from more than 20 noncompeting vendor companies gathered in June in Boston — after several days of selling at NACDS Marketplace — for the most recent meeting of the Mack Elevation Forum.


The June meeting featured an exclusive presentation on how to break through at Sam’s Club by Jason Reiser, VP family health and wellness for the fast-growing warehouse club retailer.


May 2, 2011

Success often is one of the biggest blind spots a company can have, because you’re so busy doing well you don’t have the time to assess what it is you’re doing. That is one of the core reasons for being for the Mack Elevation Forum, “a share group on steroids,” described program founder Dan Mack, EVP strategic business development for the Swanson Group. The forum hosted its most recent meeting Friday morning here at the Hilton Scottsdale.

SCOTTSDALE, Ariz. — Success often is one of the biggest blind spots a company can have, because you’re so busy doing well you don’t have the time to assess what it is you’re doing. That is one of the core reasons for being for the Mack Elevation Forum, “a share group on steroids,” described program founder Dan Mack, EVP strategic business development for the Swanson Group. The forum hosted its most recent meeting Friday morning here at the Hilton Scottsdale.

November 14, 2010

At a time when consumer takeaway is low and financial resources are limited, retailers and...

CHICAGO — At a time when consumer takeaway is low and financial resources are limited, retailers and suppliers need to dig beneath the surface to find creative ways to grow sales; it’s about exploring your hidden assets. And it was a key takeaway of a recent Elevation Forum meeting, held here last month.

July 18, 2010

Upon reading your June 7 cover story, “7 Deadly Sins of SKU Rationalization,” we at...

Dear Editor,

Upon reading your June 7 cover story, “7 Deadly Sins of SKU Rationalization,” we at The Swanson Group/Mack Elevation Forum have identified 10 ways that a small- or mid-sized vendor can avoid being SKU-rationalized. Respectfully, we have offered them for fellow Drug Store News readers.