NEW YORK — Unilever's Suave brand of hair care products is showcasing its reformulated Suave Professionals line via a "Shameless" star challenge that asks women to put their hair care products to the test.
To launch the challenge, actress Emmy Rossum of Showtime's "Shameless" Thursday is hosting a live event in New York's Union Square, where she is asking consumers to take "The Suave Challenge" to see if they can tell the difference between hair styled with new Suave Professionals and hair styled with top salon hair care products.
