Content about The Nielsen Co.

June 20, 2011

Couponing is digitizing.


Although printed circulars remain the workhorse of the nation’s coupon distribution system, a growing share of the coupons consumers are handing cashiers are emerging from online distribution sources and are being printed out at home. A smaller but growing segment also is being handled exclusively through electronic means via smartphones and mobile technology.


June 20, 2011

Who’s clipping coupons? Ironically, coupon redemptions in the wake of the Great Recession are heaviest among higher-income, better-
educated Americans, researchers reported.


Who’s clipping coupons? Ironically, coupon redemptions in the wake of the Great Recession are heaviest among higher-income, better-
educated Americans, researchers reported.


“With the value offered by coupons, one might think that the lowest income households would be among the heaviest users,” noted The Nielsen Co. “In fact, more affluent households dominate coupon usage.”


October 24, 2010

There is little question that the ongoing recession has reshaped consumer habits. With more families...

September 27, 2010

Consumers will seek value this holiday season and will continue to watch their dollars as...

July 18, 2010

“I have read dribs and drabs of this in different publications over the last couple...

“I have read dribs and drabs of this in different publications over the last couple of years, but this (“7 Deadly Sins of SKU Rationalization,” Drug Store News, June 7, 2010) really pulled it all together.… Hopefully some of the retailers will wake up and read this and understand what they’re doing in terms of customer loyalty, traffic, profitability and so on.”

June 14, 2010

Consumers likely will take their business elsewhere if they notice a reduced product selection at...

October 14, 2007

Most Americans believe that the pressure to look good is escalating, but that doesn’t necessarily...