PORT WASHINGTON, N.Y. — BB creams, which also are referred to as “blemish balms” or “beauty balms,” have experienced significant growth in the past several months, according a new report by market research company the NPD Group.
BB creams are relatively new, multifunctional products that combine the functionality of primers, SPF and moisturizers, along with the anti-aging benefits of skin serums. In the 12 months ended in March, BB creams sold in U.S. department stores generated close to $9 million, according to NPD.